Available to hire
Hi, I’m Vic Rojo, a design-led Creative Director and Brand & Art Director who builds clarity through concepts and strong visual systems. I’m hands-on and systems-driven, shaping brands across digital, product, and retail with craft and storytelling at the core.
I partner with teams to evolve identity and strategy, translating ideas into consistent, scalable design systems. From branding and packaging to experiences and retail, I bring a pragmatic, collaborative approach that balances aesthetics with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
CEO & Creative Director at El Guarango Vermut
August 1, 2024 - PresentLead branding, packaging and product design; overseeing creative direction and brand strategy for El Guarango Vermut.
Associate Head of Branding at Febrero World
August 1, 2024 - June 14, 2024Led branding initiatives with a strategic and creative focus, driving brand strategy and visual storytelling.
Founding Creative Director at Equinox Creative
January 1, 2024 - June 14, 2024Co-founded the studio and led creative direction across branding, strategy, and visual storytelling.
Head of Art & Visuals at Noise Studio
October 1, 2022 - January 31, 2024Directed creative branding department, ensured high-quality art direction and brand visuals.
Art Director at Ginger
October 1, 2022 - January 31, 2024Led branding and design projects, managing the design team and delivering high-quality brand visuals.
Head of Art & Visuals at Noise Studio
October 1, 2022 - January 31, 2024Managed the creative direction of the branding department, ensuring visual consistency and quality across all projects.
Art Director at Ginger
May 1, 2022 - October 31, 2022Led branding and design projects and managed the design team.
Founding Creative Director at Equinox Creative
May 1, 2022 - October 31, 2022Co-founded the studio and led creative direction across branding, strategy, and visual storytelling to build strong brand identities.
Senior Visual Designer at R/GA
March 1, 2021 - May 31, 2022Lead designer and illustrator for always-on social media content for Uber & Uber Eats; visual designer for Nike.
Senior Visual Designer at RGA
March 1, 2021 - May 31, 2022Lead designer and illustrator for always-on social media content for Uber & Uber Eats, also worked as visual designer for Nike.
CEO & Creative Director at El Guarango Vermut
January 1, 2021 - June 14, 2024Leading the company with creative vision and managing all aspects related to branding and design.
Associate Head of Branding at Febrero World
January 1, 2021 - June 28, 2024Leading branding initiatives with a strategic and creative focus, ensuring brand consistency and innovation across projects.
Creative Director & Brand Designer at Vic Rojo Studio
January 1, 2020 - June 14, 2024Design studio focused on branding, overseeing projects and clients to build impactful brand identities.
Creative Director & Brand Designer at Vic Rojo Studio
January 1, 2020 - June 28, 2024Leading the design studio focused on branding, managing client projects and delivering unique branding solutions.
Senior Visual Designer at R/GA
February 1, 2014 - March 1, 2021Lead designer and illustrator for always-on social content for Uber & Uber Eats; visual designer for Nike global campaigns.
Design Director at Canal 9 – Argentina’s Public Television Channel
March 1, 2011 - March 31, 2012Brand systems and set design for TV programming. Led design and art direction for Canal 9’s branding.
Visual Designer at Webar Interactive
March 1, 2011 - March 31, 2012Responsible for branding and web design projects, delivering creative digital solutions.
Design Director at Canal 9 – Argentina’s Public Television Channel
March 1, 2011 - March 31, 2012Managed brand systems and set design for TV programming, leading design and art direction for Canal 9’s branding.
CEO & Creative Director at El Guarango Vermut
March 1, 2011 - March 31, 2012Leading the company as CEO and Creative Director, overseeing all creative processes and business operations related to brand development and design.
Visual Designer at Webar Interactive
January 1, 2010 - January 1, 2011Branding and web design.
Education
Graphic Design Degree at UFLO
January 1, 2007 - December 31, 2011Degree at Universidad de Flores (UFLO)
January 1, 2007 - December 31, 2011Graphic Design Degree at UFLO
January 1, 2007 - January 1, 2011Art Direction Diploma at HAUS
January 1, 2017 - January 1, 2018UX/UI Design Diploma at Coderhouse
January 1, 2020 - January 1, 2020Marketing Diploma at Future London Academy
January 11, 2030 - January 29, 2026Qualifications
Branding Now
January 1, 2023 - December 31, 2023Marketing Diploma
January 1, 2018 - December 31, 2019Art Direction
January 1, 2017 - December 31, 2018UX/UI Design Diploma
January 1, 2020 - December 31, 2020Branding Now
January 1, 2023 - December 31, 2023Marketing Diploma
January 1, 2018 - December 31, 2019Art Direction
January 1, 2017 - December 31, 2018UX/UI Design Diploma
January 1, 2020 - December 31, 2020Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Other, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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