Hi, I’m Vic Rojo, a design-led Creative Director and Brand & Art Director who builds clarity through concepts and strong visual systems. I’m hands-on and systems-driven, shaping brands across digital, product, and retail with craft and storytelling at the core. I partner with teams to evolve identity and strategy, translating ideas into consistent, scalable design systems. From branding and packaging to experiences and retail, I bring a pragmatic, collaborative approach that balances aesthetics with business goals.…

Vic Rojo

Hi, I’m Vic Rojo, a design-led Creative Director and Brand & Art Director who builds clarity through concepts and strong visual systems. I’m hands-on and systems-driven, shaping brands across digital, product, and retail with craft and storytelling at the core. I partner with teams to evolve identity and strategy, translating ideas into consistent, scalable design systems. From branding and packaging to experiences and retail, I bring a pragmatic, collaborative approach that balances aesthetics with business goals.…

Available to hire

Hi, I’m Vic Rojo, a design-led Creative Director and Brand & Art Director who builds clarity through concepts and strong visual systems. I’m hands-on and systems-driven, shaping brands across digital, product, and retail with craft and storytelling at the core.

I partner with teams to evolve identity and strategy, translating ideas into consistent, scalable design systems. From branding and packaging to experiences and retail, I bring a pragmatic, collaborative approach that balances aesthetics with business goals.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

CEO & Creative Director at El Guarango Vermut
August 1, 2024 - Present
Lead branding, packaging and product design; overseeing creative direction and brand strategy for El Guarango Vermut.
Associate Head of Branding at Febrero World
August 1, 2024 - June 14, 2024
Led branding initiatives with a strategic and creative focus, driving brand strategy and visual storytelling.
Founding Creative Director at Equinox Creative
January 1, 2024 - June 14, 2024
Co-founded the studio and led creative direction across branding, strategy, and visual storytelling.
Head of Art & Visuals at Noise Studio
October 1, 2022 - January 31, 2024
Directed creative branding department, ensured high-quality art direction and brand visuals.
Art Director at Ginger
October 1, 2022 - January 31, 2024
Led branding and design projects, managing the design team and delivering high-quality brand visuals.
Head of Art & Visuals at Noise Studio
October 1, 2022 - January 31, 2024
Managed the creative direction of the branding department, ensuring visual consistency and quality across all projects.
Art Director at Ginger
May 1, 2022 - October 31, 2022
Led branding and design projects and managed the design team.
Founding Creative Director at Equinox Creative
May 1, 2022 - October 31, 2022
Co-founded the studio and led creative direction across branding, strategy, and visual storytelling to build strong brand identities.
Senior Visual Designer at R/GA
March 1, 2021 - May 31, 2022
Lead designer and illustrator for always-on social media content for Uber & Uber Eats; visual designer for Nike.
Senior Visual Designer at RGA
March 1, 2021 - May 31, 2022
Lead designer and illustrator for always-on social media content for Uber & Uber Eats, also worked as visual designer for Nike.
CEO & Creative Director at El Guarango Vermut
January 1, 2021 - June 14, 2024
Leading the company with creative vision and managing all aspects related to branding and design.
Associate Head of Branding at Febrero World
January 1, 2021 - June 28, 2024
Leading branding initiatives with a strategic and creative focus, ensuring brand consistency and innovation across projects.
Creative Director & Brand Designer at Vic Rojo Studio
January 1, 2020 - June 14, 2024
Design studio focused on branding, overseeing projects and clients to build impactful brand identities.
Creative Director & Brand Designer at Vic Rojo Studio
January 1, 2020 - June 28, 2024
Leading the design studio focused on branding, managing client projects and delivering unique branding solutions.
Senior Visual Designer at R/GA
February 1, 2014 - March 1, 2021
Lead designer and illustrator for always-on social content for Uber & Uber Eats; visual designer for Nike global campaigns.
Design Director at Canal 9 – Argentina’s Public Television Channel
March 1, 2011 - March 31, 2012
Brand systems and set design for TV programming. Led design and art direction for Canal 9’s branding.
Visual Designer at Webar Interactive
March 1, 2011 - March 31, 2012
Responsible for branding and web design projects, delivering creative digital solutions.
Design Director at Canal 9 – Argentina’s Public Television Channel
March 1, 2011 - March 31, 2012
Managed brand systems and set design for TV programming, leading design and art direction for Canal 9’s branding.
CEO & Creative Director at El Guarango Vermut
March 1, 2011 - March 31, 2012
Leading the company as CEO and Creative Director, overseeing all creative processes and business operations related to brand development and design.
Visual Designer at Webar Interactive
January 1, 2010 - January 1, 2011
Branding and web design.

Education

Graphic Design Degree at UFLO
January 1, 2007 - December 31, 2011
Degree at Universidad de Flores (UFLO)
January 1, 2007 - December 31, 2011
Graphic Design Degree at UFLO
January 1, 2007 - January 1, 2011
Art Direction Diploma at HAUS
January 1, 2017 - January 1, 2018
UX/UI Design Diploma at Coderhouse
January 1, 2020 - January 1, 2020
Marketing Diploma at Future London Academy
January 11, 2030 - January 29, 2026

Qualifications

Branding Now
January 1, 2023 - December 31, 2023
Marketing Diploma
January 1, 2018 - December 31, 2019
Art Direction
January 1, 2017 - December 31, 2018
UX/UI Design Diploma
January 1, 2020 - December 31, 2020
Branding Now
January 1, 2023 - December 31, 2023
Marketing Diploma
January 1, 2018 - December 31, 2019
Art Direction
January 1, 2017 - December 31, 2018
UX/UI Design Diploma
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Other, Retail, Software & Internet