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I'm Victoria Georgiou, a creative marketer driven by customer insight and strategic brand leadership. I currently lead the marketing function at DropWorks Distillery, helping shape a bold brand identity and launch new products as part of Europe’s largest rum distillery. I thrive on turning data into clear, actionable plans and collaborating across functions to deliver growth, consistent messaging, and engaging consumer experiences. Previously, I led global brand initiatives for No7 Skincare at Boots Alliance, crafting consumer-driven strategies, guiding multi-market campaigns, and directing product and brand launches. I’m passionate about building strong brands through rigorous insight, cohesive storytelling, and disciplined execution, with a track record of delivering impactful campaigns, innovative products, and revenue growth and would love to hear from you.…I'm Victoria Georgiou, a creative marketer driven by customer insight and strategic brand leadership. I currently lead the marketing function at DropWorks Distillery, helping shape a bold brand identity and launch new products as part of Europe’s largest rum distillery. I thrive on turning data into clear, actionable plans and collaborating across functions to deliver growth, consistent messaging, and engaging consumer experiences. Previously, I led global brand initiatives for No7 Skincare at Boots Alliance, crafting consumer-driven strategies, guiding multi-market campaigns, and directing product and brand launches. I’m passionate about building strong brands through rigorous insight, cohesive storytelling, and disciplined execution, with a track record of delivering impactful campaigns, innovative products, and revenue growth and would love to hear from you.

Victoria Georgiou

Brand Strategist, Brand Designer, Digital Marketer, +5

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I'm Victoria Georgiou, a creative marketer driven by customer insight and strategic brand leadership. I currently lead the marketing function at DropWorks Distillery, helping shape a bold brand identity and launch new products as part of Europe’s largest rum distillery. I thrive on turning data into clear, actionable plans and collaborating across functions to deliver growth, consistent messaging, and engaging consumer experiences. Previously, I led global brand initiatives for No7 Skincare at Boots Alliance, crafting consumer-driven strategies, guiding multi-market campaigns, and directing product and brand launches. I’m passionate about building strong brands through rigorous insight, cohesive storytelling, and disciplined execution, with a track record of delivering impactful campaigns, innovative products, and revenue growth and would love to hear from you.…I'm Victoria Georgiou, a creative marketer driven by customer insight and strategic brand leadership. I currently lead the marketing function at DropWorks Distillery, helping shape a bold brand identity and launch new products as part of Europe’s largest rum distillery. I thrive on turning data into clear, actionable plans and collaborating across functions to deliver growth, consistent messaging, and engaging consumer experiences. Previously, I led global brand initiatives for No7 Skincare at Boots Alliance, crafting consumer-driven strategies, guiding multi-market campaigns, and directing product and brand launches. I’m passionate about building strong brands through rigorous insight, cohesive storytelling, and disciplined execution, with a track record of delivering impactful campaigns, innovative products, and revenue growth and would love to hear from you.

Available to hire

I’m Victoria Georgiou, a creative marketer driven by customer insight and strategic brand leadership. I currently lead the marketing function at DropWorks Distillery, helping shape a bold brand identity and launch new products as part of Europe’s largest rum distillery. I thrive on turning data into clear, actionable plans and collaborating across functions to deliver growth, consistent messaging, and engaging consumer experiences.

Previously, I led global brand initiatives for No7 Skincare at Boots Alliance, crafting consumer-driven strategies, guiding multi-market campaigns, and directing product and brand launches. I’m passionate about building strong brands through rigorous insight, cohesive storytelling, and disciplined execution, with a track record of delivering impactful campaigns, innovative products, and revenue growth and would love to hear from you.

Skills

Branding

Copywriting

Logo

Experience Level

Branding

Expert

Copywriting

Expert

Logo

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing at DropWorks Distillery / Modern Rum Company

January 1, 2023 - October 2, 2025

Oversee the marketing function for DropWorks Distillery, Europe’s largest rum distillery. Led cross-functional collaboration to develop a new brand look and feel with updated brand guidelines, and rolled out the new identity across all products. Responsible for new product launch plans ('Drops') and tracking performance across markets.

Global Brand Manager – No7 Skincare at Walgreens Boots Alliance / No7 Beauty Company

January 1, 2023 - January 1, 2023

Global responsibility for the No7 skincare brand as the voice of the consumer, ensuring alignment with brand positioning and guidelines. Led Global Brand Strategy and cross-functional initiatives, including SKU migration, ingredient roles, and the first Consumer Driven Strategy for Tea Tree & Witch Hazel. Directed campaign development with agencies, deployed global toolkits for local markets, and led high-profile campaigns and product innovations (including TVCs) for the top-selling product line.

Marketing Manager at Abena UK Ltd.

November 1, 2017 - November 1, 2017

Created the UK Product and Marketing Teams, led the UK SIP and MAP with budgets & forecasting, and drove ROI across channels. Managed online/offline marketing strategy, content calendars, and paid digital plans. Acted as UK brand guardian and coordinated with Global/Denmark HQ to ensure alignment and KPI achievement, including identifying new revenue opportunities.

Assistant Brand Manager / Product Collections Manager at Graco Baby – Newell, EMEA

June 1, 2013 - June 1, 2013

Member of the Fashion & Product Collections Team across the baby product range. Managed NPD from briefing to mass production, coordinated packaging and manuals, and led product visuals and shoots. Managed Disney royalty licenses and SKU creation, maintaining strong supplier/buyer relationships and delivering major launches on time and within budget.