VA

Vicky Ariandi

Available to hire

A creative person majoring in Communication Visual Design with almost 13 years of experience across various fields. Including graphic design, web design, branding, and multimedia.

About

A creative person majoring in Communication Visual Design with almost 13 years of experience across various fields. Including graphic design, web design, branding, and multimedia. Based on Bandung, West Java, Indonesia.

I’ve worked on a diverse range of projects, including Logo design, Branding material, and Social media design. I believe in the power of effective storytelling through design and creating unique, eye-catching, and fun visuals.

  • Joined August 2026

Industry experience

  • Education
  • Media & Entertainment
  • Retail
  • Professional Services

Projects · 3

Spearheaded the visual direction and execution of daily social media campaigns tailored for both retail and corporate audiences.








Led the complete visual revamp of the PTPL website, focusing on modernizing the user interface layout and crafting high-impact banner designs.
https://www.pertaminalubricants.com/

Ensured consistent brand identity, elevating the overall visual quality across various digital touchpoints.

  • Art Director
  • Graphic Designer
  • Social Media Freelancer
  • +1

Collaborated closely with the marketing team to conceptualize and produce high-impact visual assets for new vape product launches.

Developed compelling promotional materials and marketing collateral, ensuring a strong and consistent brand presence in a highly competitive market.

Translated product features and brand identity into engaging visual narratives to drive excitement for pre-launch and go-to-market campaigns.

  • Graphic Designer
  • Motion Graphic Designer

Spearheaded the creative direction and conceptualization for Toyota’s monthly promotional campaign.

Designed and executed the main Key Visual (KV), utilizing advanced photo compositing and lighting techniques to deliver premium, high-resolution automotive imagery.

Ensured the final visual strategy strongly aligned with Toyota’s brand identity and marketing objectives.

  • Art Director
  • Graphic Designer
  • Motion Graphic Designer
  • +1

Work experience

Freelance Graphic Designer · Panen Maya DigitalMar 2025 – May 2026 · 1 yr 3 mos

•Spearheaded the visual direction and execution of daily social media campaigns tailored for both Pertamina Lubricants retail and corporate audiences. •Led the complete visual revamp of the Pertamina Lubricants website, focusing on modernizing the user interface layout and crafting high-impact banner designs. •Ensured consistent brand identity, elevating the overall visual quality across various digital touchpoints

Graphic Designer · Smoke ArsenalMay 2024 – Jan 2026 · 1 yr 9 mos

• Designed 20+ marketing visuals monthly for product campaigns and promotions • Contributed to campaigns that increased social engagement by 35%

Freelance Brand Designer · CanvaJul 2018 – Mar 2024 · 5 yrs 9 mos

Part of SCC team, work in conjuction with educators, copywriters and content creators to bring ideas to life through multiple channels.

Education

Bachelor of Visual Communication Design · Institut Teknologi Harapan Bangsa2005 – 2012

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