Available to hire
I’m a senior marketer with a wealth of experience across marketing disciplines, largely gained at Schroders and HSBC. I’m comfortable across the spectrum, from running complex global marketing projects to shaping clear, audience-focused communications that truly connect with target audiences.
I’m known for delivering high-impact campaigns, building cohesive teams, and turning insights into compelling visuals and messages. Highlights include leading flagship global surveys, integrating acquired brands, and developing visuals that became standard in the business.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Services Consultant at Vicky Nash Marketing Services
November 1, 2021 - PresentProviding outsourced marketing solutions including end-to-end management of flagship consumer and B2B market research surveys across multiple countries, consultancy on client engagement and propositions, conversion of communications for clarity and engagement, crafting industry award submissions, and delivering global internal communications and user-friendly guides.
Senior Marketing Projects Manager at Schroders
November 1, 2021 - July 29, 2025Led the annual flagship market research campaign from survey concept to global rollout, co-chaired the Marketing Operating Committee to improve marketing functions globally, promoted team cohesion and reuse of materials, and championed consumer marketing by ensuring clear and digestible communications aligned with brand tone.
Head of UK Intermediary Marketing at Schroders
July 1, 2015 - July 29, 2025Headed an 11-person team delivering through-the-line marketing collateral, managed strategic partners and key accounts, oversaw event programmes, maintained supplier and industry relationships, coordinated with various internal teams including sales, PR, and compliance, and handled recruitment and career progression for team members.
Head of Marketing, UK Intermediary and Head of Advisory Marketing, UK at Schroders
January 1, 2013 - July 29, 2025Set up and led a team delivering tailored marketing solutions across advisory, discretionary, third party offices, banks, platforms, and adviser communities. Managed integration of Cazenove Capital’s marketing function post-acquisition.
Marketing Manager - UK Intermediary at HSBC Asset Management
June 30, 2004 - July 29, 2025Developed and implemented integrated marketing communications plans, approved various marketing and administrative communications, handled internal communication on key campaigns and developments, and managed a Marketing Executive and Marketing Support Team.
Marketing Executive at HSBC Asset Management
January 1, 2002 - July 29, 2025Focused on delivery and implementation of marketing communications.
Marketing Services Consultant / Product Analyst at NPI
January 1, 2000 - July 29, 2025Created promotional materials for consumers, IFAs and sales teams.
Market Development Assistant at NPI In-Retirement Services
January 1, 1997 - July 29, 2025Conducted competitor and market analysis, project managed and wrote a customer loyalty magazine, and produced promotional literature, PR, and sponsorship activities.
Marketing Services at Vicky Nash Marketing Services
November 1, 2021 - PresentProviding outsourced marketing solutions to in-house marketing teams. Responsibilities include managing flagship consumer and B2B market research surveys across multiple countries, consultancy for boutique investment consultancy on client engagement, transforming customer communications for clarity and reassurance, crafting award submissions, and delivering internal communications including briefings and user-friendly guides.
Senior Marketing Projects Manager at Schroders
November 1, 2021 - September 1, 2025Led project management for the annual flagship market research campaign from survey conception to global localized rollout. Co-Chair of the Marketing Operating Committee, promoting initiatives to improve marketing output and team cohesion globally, including fostering material re-use and community building. Acted as consumer marketing champion ensuring clear and on-brand communication to customers.
Head of UK Intermediary Marketing at Schroders
July 1, 2015 - September 1, 2025Managed a team of 11 delivering through-the-line marketing collateral, providing third-party client support, managing strategic partners and key accounts, overseeing events, managing supplier relationships, and acting as a key liaison across multiple business teams. Responsible for recruitment and career development of team members.
Head of Marketing, UK Intermediary and Head of Advisory Marketing, UK at Schroders
January 1, 2013 - September 1, 2025Set up and led a marketing team delivering tailored marketing solutions for advisory and discretionary markets including third-party offices, banks, platforms and online communities. Successfully managed the integration of Cazenove Capital marketing into Schroders post-acquisition.
Marketing Manager - UK Intermediary at HSBC Asset Management (Europe) Limited
June 30, 2004 - September 1, 2025Developed and implemented integrated marketing communications plans, approved marketing communications, managed internal communications on key campaigns, and managed a Marketing Executive and support team.
Marketing Executive at HSBC Asset Management
November 1, 2002 - September 1, 2025Focused on delivery and implementation of marketing communications and support activities.
Marketing Services Consultant / Product Analyst at NPI
January 1, 2000 - September 1, 2025Created promotional materials for consumers, financial intermediaries and the sales team.
Market Development Assistant, In-Retirement Services at NPI
January 1, 1997 - September 1, 2025Conducted competitor and market analysis, created and managed a customer loyalty magazine, and contributed to promotional literature, PR and sponsorship activities.
Founder / Marketing Services at Vicky Nash Marketing Services
November 1, 2021 - PresentProviding outsourced marketing solutions including end-to-end project management of flagship consumer survey (22k respondents) and B2B market research; localised campaign roll-outs across 33 countries; consultancy for boutique investment consultancy; conversion of client comms to be concise and reassuring; development of explainers; refinement of social and insights content; industry awards submissions; and global internal communications including visual guides.
Senior Marketing Projects Manager at Schroders
December 31, 2021 - September 18, 2025Lead project manager for annual flagship market research campaign, from survey concept to global, localised rollout (internal, external and press). Co-Chair of Marketing Operating Committee; initiatives to improve marketing output and cohesion; consumer marketing champion ensuring clear, digestible customer communications aligned with brand tone of voice.
Head of UK Intermediary Marketing at Schroders
December 31, 2015 - September 18, 2025Led a team delivering through-the-line marketing collateral; provision of dedicated third-party client support; management of strategic partners and key accounts; oversight of events; supplier relationship management; served as a key relationship point for teams across the business; recruitment and career progression.
Head of Marketing, UK Intermediary at Schroders
December 31, 2013 - September 18, 2025Built and led a marketing function for the UK Intermediary market, including tailored marketing solutions for advisory markets, discretionary markets, third-party offices, banks, platforms and adviser communities.
Head of Advisory Marketing, UK at Schroders
December 31, 2007 - September 18, 2025Led a team delivering marketing solutions to advisory, intermediary and related channels; recruited and developed team members; partnered with sales, PR, product development and compliance to ensure marketing output remained relevant and effective.
Marketing Executive at HSBC Asset Management
December 31, 2002 - September 18, 2025Delivered integrated marketing communications plans; approved marketing and administrative communications; supported internal campaigns and developments; managed a Marketing Executive and provided work to the Marketing Support Team.
Marketing Manager - UK Intermediary at HSBC Asset Management (Europe) Limited
June 30, 2004 - September 18, 2025Developed and implemented integrated marketing plans; internal communications on key campaigns; managed relationships with internal stakeholders across the business.
Marketing Services Consultant / Product Analyst at NPI
December 31, 2000 - September 18, 2025Created promotional material for consumers and IFAs; supported product and sales teams with marketing assets.
Market Development Assistant at NPI In-Retirement Services
December 31, 1997 - September 18, 2025Competitive and market analysis; produced a customer loyalty magazine; managed promotional literature, PR and sponsorship activities.
Marketing Services at Vicky Nash Marketing Services
November 1, 2021 - PresentProviding outsourced marketing solutions to in-house marketing teams, including end-to-end project management of flagship consumer survey (22k respondents) and B2B market research (2k respondents). From survey concept to localised campaign roll-out across 33 countries, these initiatives generated huge equivalent media value and enriched client engagement across touchpoints. I advised a boutique investment consultancy on proposition and client engagement, converted technical customer communications into concise and reassuring copy, created explainers, and honed content including social and insights content. I supported industry awards submissions and produced internal communications for global teams with clear, visual materials.
Senior Marketing Projects Manager at Schroders
November 1, 2011 - September 18, 2025Lead project manager for the annual flagship market research campaign from concept to global, localised rollout across internal, external and press channels. Co-Chair of the Marketing Operating Committee to progress initiatives across global Marketing Teams. Implemented measures to improve team cohesion, including re‑using local materials, regular video calls, and a community page. Consumer marketing champion ensuring communications to customers were clear, digestible and aligned with brand tone.
Head of Marketing, UK Intermediary at Schroders
January 1, 2013 - September 18, 2025Led a team of 11 delivering through-the-line marketing collateral. Provided dedicated third-party client support and managed strategic partners and key accounts alongside the sales team. Oversaw events hosted by Schroders and industry peers; actively managed supplier relationships to keep market research relevant and applicable. Acted as a key relationship point for teams across sales, PR, product development, fund management, compliance and administration; recruited and progressed career development for team members.
Head of Advisory Marketing, UK at Schroders
January 1, 2007 - September 18, 2025Set up and led the UK advisory marketing function; delivered tailored marketing solutions to the advisory market; expanded to discretionary market, third-party offices, banks, platforms and online adviser communities. Recruited and developed the team and built partnerships to enhance market reach.
Head of UK Intermediary Marketing at Schroders
January 1, 2015 - September 18, 2025Led UK Intermediary marketing efforts from 2013 to 2015, delivering through-the-line campaigns, client support and account management, and overseeing events and supplier relationships. Collaborated across sales, PR, product development, fund management, compliance and administration to ensure cohesive messaging and effective campaigns.
Marketing Executive at HSBC Asset Management
January 1, 2002 - September 18, 2025Developed and implemented integrated marketing communications plans; approved a range of marketing and administrative communications; internal communications on key campaigns and developments; managed a Marketing Executive and provided work to the Marketing Support Team.
Marketing Manager - UK Intermediary at HSBC Asset Management (Europe) Limited
June 1, 2004 - September 18, 2025Nov 2000 – Jun 2004: Managed UK Intermediary marketing campaigns, stakeholder engagement and partner collaboration to support business growth.
Marketing Services Consultant / Product Analyst at NPI
January 1, 2000 - September 18, 2025Created promotional material for consumers, IFAs and NPI's sales team; supported product communication and market analysis.
Market Development Assistant at NPI In-Retirement Services
January 1, 1997 - September 18, 2025Competitor and market analysis; created, project managed, wrote and edited a customer loyalty magazine; managed promotional literature, PR and sponsorship activities.
Education
Postgraduate Diploma in Marketing at Chartered Institute of Marketing
January 11, 2030 - September 1, 2025Postgraduate Diploma in Marketing (Chartered Institute of Marketing) at Chartered Institute of Marketing
January 11, 2030 - September 18, 2025Postgraduate Diploma in Marketing at Chartered Institute of Marketing
January 11, 2030 - September 18, 2025Qualifications
Chartered Institute of Marketing post graduate Diploma in Marketing
September 9, 1996 - July 23, 1999Chartered Institute of Marketing Postgraduate Diploma in Marketing
January 11, 2030 - September 1, 2025Chartered Institute of Marketing Postgraduate Diploma in Marketing
January 11, 2030 - September 18, 2025Postgraduate Diploma in Marketing
January 11, 2030 - September 18, 2025Industry Experience
Financial Services, Professional Services, Non-Profit Organization, Education, Other, Media & Entertainment
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