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Hi, I’m João Victor Sousa da Silva, a Digital Marketing Strategist with a proven track record in traffic management and operational leadership. I’ve led campaigns and teams at Brazil’s largest legal marketing agency (Mega Ads), delivering hundreds of digital projects and optimizing onboarding processes. I excel at ROI-driven strategies, onboarding efficiency, AI-enabled automation, and collaborating with cross-functional teams. I thrive in Agile environments and love turning data into actionable improvements that scale lead generation and client retention.…Hi, I’m João Victor Sousa da Silva, a Digital Marketing Strategist with a proven track record in traffic management and operational leadership. I’ve led campaigns and teams at Brazil’s largest legal marketing agency (Mega Ads), delivering hundreds of digital projects and optimizing onboarding processes. I excel at ROI-driven strategies, onboarding efficiency, AI-enabled automation, and collaborating with cross-functional teams. I thrive in Agile environments and love turning data into actionable improvements that scale lead generation and client retention.

João Victor Sousa da Silva

Marketing Strategist, Digital Marketer, Growth Marketer, +6

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Hi, I’m João Victor Sousa da Silva, a Digital Marketing Strategist with a proven track record in traffic management and operational leadership. I’ve led campaigns and teams at Brazil’s largest legal marketing agency (Mega Ads), delivering hundreds of digital projects and optimizing onboarding processes. I excel at ROI-driven strategies, onboarding efficiency, AI-enabled automation, and collaborating with cross-functional teams. I thrive in Agile environments and love turning data into actionable improvements that scale lead generation and client retention.…Hi, I’m João Victor Sousa da Silva, a Digital Marketing Strategist with a proven track record in traffic management and operational leadership. I’ve led campaigns and teams at Brazil’s largest legal marketing agency (Mega Ads), delivering hundreds of digital projects and optimizing onboarding processes. I excel at ROI-driven strategies, onboarding efficiency, AI-enabled automation, and collaborating with cross-functional teams. I thrive in Agile environments and love turning data into actionable improvements that scale lead generation and client retention.

Available to hire

Hi, I’m João Victor Sousa da Silva, a Digital Marketing Strategist with a proven track record in traffic management and operational leadership. I’ve led campaigns and teams at Brazil’s largest legal marketing agency (Mega Ads), delivering hundreds of digital projects and optimizing onboarding processes.

I excel at ROI-driven strategies, onboarding efficiency, AI-enabled automation, and collaborating with cross-functional teams. I thrive in Agile environments and love turning data into actionable improvements that scale lead generation and client retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Intermediate

Italian

Beginner

Work Experience

Head of Traffic & Onboarding at Mega Ads

August 1, 2024 - December 31, 2025

Led operations and onboarding as Head of Traffic & Onboarding. Directed traffic strategy and performance, coordinating data processes and AI collaboration to optimize ROI. Managed a portfolio of 1,000+ projects with cross-functional teams, driving onboarding automation and ensuring operational excellence.

Traffic Manager / Operational Manager at 4JURIS MARKETING LTD

November 1, 2023 - July 31, 2024

Specialized in digital marketing projects; responsible for the execution of campaigns, onboarding new clients, and alignment of strategic objectives. Monitored metrics and ensured quality alignment of campaigns and onboarding workflows.

Social Media Planner & Traffic Manager at AGÊNCIA RAIZ / FREELANCER

May 1, 2023 - October 31, 2023

Planned social media content, managed local campaign announcements, and spearheaded onboarding and traffic initiatives. Created persuasive video scripts and performed data-driven analysis to optimize campaigns.

Head of Traffic & Onboarding Specialist at MEGA ADS

August 1, 2024 - December 1, 2025

Led and coordinated the operational team, serving as Head of junior traffic managers. Developed a specialized Onboarding department, reducing campaign activation time to 5 business days. Strategic data management, advanced tracking, and implementation of collaborative AI to optimize workflows. Commercial consultancy and CX focus for high-ticket account retention.

Traffic Manager / Operations Manager at 4JURIS MARKETING

November 1, 2023 - July 1, 2024

Specialized in legal marketing and structuring digital projects from scratch. Responsible for initial campaign execution and strategic alignment for new clients. In-depth metric analysis to ensure high-quality lead delivery.

Social Media Planner & Traffic Manager at AGÊNCIA RAIZ / FREELANCE

May 1, 2023 - October 1, 2023

Strategic social media content planning and ad management for local businesses and healthcare. Video scripting, persuasive copywriting, and data analysis for campaign optimization.

Head of Traffic & Onboarding at MEGA ADS – Marketing Jurídico

August 1, 2024 - December 31, 2025

Led the operations and onboarding teams, developed and implemented rapid onboarding processes, coordinated AI-assisted workflow with tech teams, and focused on ROI and efficiency. Reduced campaign activation times and improved client onboarding experience.