I'm a social media strategist focused on creative content, digital positioning, and organic growth. I work with brands across Brazil, the US, and Germany, developing full content strategies, from branding and visual identity creation to vertical video editing, copywriting, and integrated campaign planning. I master both organic and paid traffic dynamics, with hands-on experience collaborating with media buyers on performance campaigns, landing pages, and conversion funnels. My mission is to use content as a bridge between authentic communication and real results.

Victor Giffoni

I'm a social media strategist focused on creative content, digital positioning, and organic growth. I work with brands across Brazil, the US, and Germany, developing full content strategies, from branding and visual identity creation to vertical video editing, copywriting, and integrated campaign planning. I master both organic and paid traffic dynamics, with hands-on experience collaborating with media buyers on performance campaigns, landing pages, and conversion funnels. My mission is to use content as a bridge between authentic communication and real results.

Available to hire

I’m a social media strategist focused on creative content, digital positioning, and organic growth. I work with brands across Brazil, the US, and Germany, developing full content strategies, from branding and visual identity creation to vertical video editing, copywriting, and integrated campaign planning. I master both organic and paid traffic dynamics, with hands-on experience collaborating with media buyers on performance campaigns, landing pages, and conversion funnels. My mission is to use content as a bridge between authentic communication and real results.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Freelancer / Self-employed: Social Media Strategist & Content Designer at Self-Employed / Various Clients
January 1, 2023 - November 6, 2025
Developed brand identities for businesses and creators. Created strategic content for Instagram, TikTok, LinkedIn, and YouTube. Wrote scripts, edited videos, and designed carousels with a focus on conversion. Achieved +11x ROI for a US-based painting service and +7x ROI for a US-based cleaning service through organic and paid content. Planned and executed strategies for e-commerce, health, service, and creator brands.

Education

Bachelor of Chemical Engineering at Federal University of Uberlândia
January 1, 2020 - January 1, 2025
Organic Traffic Management at Comunidade Sobral
January 11, 2030 - November 6, 2025
The Language of Design: Form and Meaning at California Institute of the Arts (CalArts)
January 11, 2030 - November 6, 2025
Strategic Design at Don Elece
January 11, 2030 - November 6, 2025
Background Design Workshop at Don Elece
January 11, 2030 - November 6, 2025

Qualifications

Organic Traffic Management Certification
January 11, 2030 - November 6, 2025
The Language of Design: Form and Meaning
January 11, 2030 - November 6, 2025
Strategic Design
January 11, 2030 - November 6, 2025
Background Design Workshop
January 11, 2030 - November 6, 2025

Industry Experience

Media & Entertainment, Professional Services