Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently. With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.…I'm a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently. With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.

Victor Le Metel

Digital Marketer, Social Media Freelancer, Marketing Consultant, +3





I'm a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently. With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.…I'm a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently. With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.

Available to hire

I’m a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently.

With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Work Experience

Consultant - SMA & SEA at Paris (SMA & SEA)

January 1, 2019 - January 1, 2023

Organized work in a team of 4 to manage a major account: dossier creation and management of Search Marketing campaigns (Google Ads, Bing Ads) and Paid Social campaigns (Meta Ads, Twitter Ads, LinkedIn Ads, Snap Ads, Pinterest Ads); account structure, ad proposals, daily management and optimization (tests, analyses).

Senior Consultant - SMA & SEA at Paris

September 1, 2023 - June 1, 2024

Manage and strategically advise a client portfolio on their acquisition challenges: understanding needs, objectives, brief analysis; create and manage Search Marketing campaigns (Google Ads, Bing Ads) and Paid Social campaigns (Meta Ads, Twitter Ads, LinkedIn Ads, Snap Ads, Pinterest Ads); daily management and optimization.

Junior Consultant - SMA & SEA at Paris

January 1, 2022 - June 1, 2023

Management of new customer acquisition strategy on social networks (Meta Ads, Snapchat Ads, TikTok Ads).

Senior Freelance Paid Media Consultant at Independent / Self-employed

January 1, 2019 - December 31, 2023

Specialized in the creation and management of paid media campaigns across Social Ads (Meta, TikTok, LinkedIn, Snapchat) and Search (Google & Bing). Over 6 years of experience in digital marketing, supporting more than 70 clients. Created and managed Search campaigns (Google Ads, Bing Ads) and Paid Social campaigns (Meta Ads, TikTok Ads), including account structure, ad creation, daily optimization, testing, and analysis. Managed €700K/month in ad spend across 6 countries on Meta, Google & TikTok Ads, optimizing CAC. Clients include PwC and various SMEs and startups. Strategic acquisition support including needs analysis, goal definition, and briefs.