Victor Le Metel

Available to hire

I'm a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently.

About

I’m a results-driven paid media consultant who specializes in SEA & SMA, crafting data-driven campaigns across Google, Meta (Facebook) Ads, and TikTok to help startups and SMEs scale efficiently.

With over 6 years of experience, I’ve supported more than 70 clients across industries, from luxury brands to professional services, turning insights into growth. I enjoy collaborating with teams to optimize budgets, improve CAC, and deliver measurable results.

  • 5 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • FrenchFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

More experts in Paris, France

Work experience· 4 roles

Senior Consultant - SMA & SEA · ParisSep 2023 – Jun 2024 · 10 mos

Manage and strategically advise a client portfolio on their acquisition challenges: understanding needs, objectives, brief analysis; create and manage Search Marketing campaigns (Google Ads, Bing Ads) and Paid Social campaigns (Meta Ads, Twitter Ads, LinkedIn Ads, Snap Ads, Pinterest Ads); daily management and optimization.

Junior Consultant - SMA & SEA · ParisJan 2022 – Jun 2023 · 1 yr 6 mos

Management of new customer acquisition strategy on social networks (Meta Ads, Snapchat Ads, TikTok Ads).

Senior Freelance Paid Media Consultant · Independent / Self-employedJan 2019 – Dec 2023 · 5 yrs

Specialized in the creation and management of paid media campaigns across Social Ads (Meta, TikTok, LinkedIn, Snapchat) and Search (Google & Bing). Over 6 years of experience in digital marketing, supporting more than 70 clients. Created and managed Search campaigns (Google Ads, Bing Ads) and Paid Social campaigns (Meta Ads, TikTok Ads), including account structure, ad creation, daily optimization, testing, and analysis. Managed €700K/month in ad spend across 6 countries on Meta, Google & TikTok Ads, optimizing CAC. Clients include PwC and various SMEs and startups. Strategic acquisition support including needs analysis, goal definition, and briefs.

Consultant - SMA & SEA · Paris (SMA & SEA)Jan 2019 – Jan 2023 · 4 yrs 1 mo

Education

Preparatory Classes for Business School · Paul Cézanne High School - Aix-en-Provence2017 – 2019

Certifications and awards

Scientific Baccalaureate with Honors2030 – 2026
Preparatory Classes for Business School2030 – 2026
Master's Degree in Consulting and Auditing2030 – 2026

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