Bright Bloom Kids: Back-to-School Landing Page Redesign

The Project
Bright Bloom Kids is a South Florida service that delivers ready-to-go, grade specific school supply kits, so parents can skip the crowded stores and endless supply lists. The client needed a landing page that built trust quickly and made ordering feel effortless.

The Challenge
Parents shopping for school supplies are busy and want proof that a service is reliable before they order. The site had to explain three kit tiers (Pre-K & Kindergarten, Grades 1-5, Grades 6-8), the VIP School List Matching upgrade, and the ordering process, all on one page without overwhelming visitors.

What I Designed

1. A clear hero section with a strong headline, a warm lifestyle photo, and two calls to action: “Start Your Order” and “See What’s Included.”
   2.A trust bar showing 500+ kits packed, Pre-K-8 coverage, and a 4.9★ parent rating.
2. Grade-based kit cards with starting prices, so parents can pick the right kit in seconds.
3. A “Premium Unboxing Experience” section that walks through the packaging, quality checks, thank-you card, and signature seal.
4. A “How It Works” flow that breaks ordering into four simple steps.
5. A “What’s Included” showcase with a flat-lay product image and an icon grid of supply categories.
6. A promise section with a testimonial that reinforces trust right before the FAQ.
7. A FAQ accordion that answers common objections about pricing, delivery, school list matching, and brand choices.
8. A step-by-step grade selector form and a final CTA to turn interest into orders.

Design Approach
I used a navy, green, and sunny yellow palette that feels friendly and playful but stays professional, with soft rounded cards and generous white space. Every section has one job and leads toward the order button, which keeps the page easy to scan on mobile.

The Result
A polished, conversion-focused page that gives the brand a credible, premium presence.

Tools: Carrd,