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Aw Xin Mei

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I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project…

About

I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology.

Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.

  • 6 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • ChineseIntermediate
  • MalayIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Retail
  • Other

More experts in Selangor, Malaysia

Work experience· 10 roles

Marketing Executive · Case FiniteMar 2024 – Aug 2024 · 6 mos

Designed UX/UI for customer service applications, led multiple accounts for monthly email campaigns, created and edited content, collaborated with developers on UX/UI, produced web copy to improve engagement and conversions, and provided administrative support.

Senior Executive, Digital Marketing · LF Creative GroupMar 2024 – Aug 2024 · 6 mos

Serve as the primary point of contact for clients, ensuring seamless coordination between internal teams, clients, and third parties to drive campaign delivery. Develop brand elements, end-to-end marketing campaigns (online and offline), manage ad campaigns with a focus on SEO/SEM, craft copy, collaborate with creative teams on themes and content, supervise interns, cultivate influencer/KOL partnerships, analyze monthly campaign performance and provide strategic recommendations, conduct on-site client store visits for content creation and POSM checks, and contribute to agency pitches and proposals.

Intern · Case FiniteNov 2023 – Feb 2024 · 4 mos

Managed daily warehouse operations and order fulfillment, designed and implemented email marketing campaigns, assisted with UX/UI design for a customer service app, and managed Google Ads and SEO for a global account.

Founder · Gel Nail Strips (Gelume)Apr 2023 – Dec 2023 · 9 mos
Intern (Case Finite) · Inside ScoopDec 2022 – Feb 2023 · 3 mos
Committee Member, Public Relations & Human Resources · Monash Entrepreneur ClubMar 2022 – Nov 2022 · 9 mos
Committee Member, Public Relations & Human Resources · Sunway University Marketing SocietyJun 2020 – Aug 2021 · 1 yr 3 mos
Social Media Manager (Freelance) · HustlrJan 2019 – Dec 2020 · 2 yrs

Education

Bachelor of Business and Commerce · Monash University Malaysia2021 – 2024

Certifications and awards

Duke of Edinburgh (Bronze)2018 – 2019

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