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I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology. Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.…I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology. Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.

Aw Xin Mei

UX Designer, Content Creator, Brand Designer, +2

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I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology. Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.…I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology. Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.

Available to hire

I’m Aw Xin Mei, a dynamic marketing professional with over six years of freelancing and full-time experience across startups and established companies, specializing in digital marketing, brand management, project management, UX/UI design (beginner), and content creation. I’m a Marketing and Economics graduate with a strong passion for creativity and technology.

Throughout my career, I’ve achieved significant outcomes such as generating consistent monthly leads and increasing brand awareness and sales for various businesses. I enjoy collaborating across teams to craft impactful campaigns and bring fresh ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Malay

Intermediate

Work Experience

Senior Executive, Digital Marketing at LF Creative Group

March 1, 2024 - August 1, 2024

Serve as the primary point of contact for clients, ensuring seamless coordination between internal teams, clients, and third parties to drive campaign delivery. Develop brand elements, end-to-end marketing campaigns (online and offline), manage ad campaigns with a focus on SEO/SEM, craft copy, collaborate with creative teams on themes and content, supervise interns, cultivate influencer/KOL partnerships, analyze monthly campaign performance and provide strategic recommendations, conduct on-site client store visits for content creation and POSM checks, and contribute to agency pitches and proposals.

Marketing Executive at Case Finite

March 1, 2024 - August 1, 2024

Designed UX/UI for customer service applications, led multiple accounts for monthly email campaigns, created and edited content, collaborated with developers on UX/UI, produced web copy to improve engagement and conversions, and provided administrative support.

Intern at Case Finite

November 1, 2023 - February 29, 2024

Managed daily warehouse operations and order fulfillment, designed and implemented email marketing campaigns, assisted with UX/UI design for a customer service app, and managed Google Ads and SEO for a global account.

Social Media Manager (Freelance) at VC E-commerce

January 1, 2017 - December 31, 2018

Directed social media content and engagement strategies for ecommerce brand; produced photography edits and social posts.

Social Media Manager (Freelance) at Liv Lola

January 1, 2018 - December 31, 2020

Managed Instagram and YouTube content, edited and scheduled posts, oversaw website content and inventory coordination, and ensured smooth order fulfillment.

Social Media Manager (Freelance) at Hustlr

January 1, 2019 - December 31, 2020

Extracted and edited short clips from Hustlr podcasts, transcribed motivational videos for social platforms, and managed the brand’s Instagram presence.

Committee Member, Public Relations & Human Resources at Sunway University Marketing Society

June 1, 2020 - August 1, 2021

Participated in group discussions, coordinated internal events such as onboarding and farewell activities, and facilitated committee recruitment.

Committee Member, Public Relations & Human Resources at Monash Entrepreneur Club

March 1, 2022 - November 1, 2022

Led PR activities and community relations, supported internal events, and liaised with partner organizations.

Founder at Gel Nail Strips (Gelume)

April 1, 2023 - December 31, 2023

Founded and operated a small business specializing in semi-cured gel nail stickers; managed product sourcing, inventory, marketing, pricing strategy, and prepared for a 3-day Christmas bazaar.

Intern (Case Finite) at Inside Scoop

December 1, 2022 - February 28, 2023

Provided customer service support, assisted with inventory and packaging, and contributed to events and campaigns.