Available to hire
Hi! I’m Victoria, a marketing and communications specialist with over seven years of international experience across South America, Canada, and Spain. I love combining creativity with strategy to craft compelling digital content, manage events, and design out-of-home advertising that really connects with audiences.
I enjoy working on diverse projects, from creating brand identities and producing engaging marketing videos to directing visual aspects of fundraising events. My passion lies in storytelling through visual media and helping brands grow through innovative marketing solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Multimedia Specialist at Freelancing (Remote)
January 1, 2023 - PresentProduced ongoing content for a beachfront real estate development in Ecuador, blending lifestyle storytelling with aspirational design to boost engagement and inquiries. Developed brand identity for a digital mentorship platform, including logotype, colour palette, and visual guidelines tailored for online and social-first formats. Collaborated with Instagram creator @livesofit on multi-platform content, including podcast cover art, photoshoots, and podcast trailers, executing planning, shooting, and editing using Premiere Pro.
Multimedia Specialist at Valbi, México (Remote)
April 30, 2025 - July 21, 2025Redesigned the visual identity for Global Expeditions, including refreshed logo and cohesive branded templates. Developed complete branding from scratch for an architecture studio aligned with design philosophy. Created digital content for a home organization influencer and real estate development, adapting creative assets to each brand’s tone and audience. Directed 360° design of a fundraising event, overseeing all visual outputs from logo creation to large-scale signage and out-of-home advertising.
Marketing Specialist at Branded Cities, Toronto, Canada
February 29, 2024 - July 21, 2025Developed digital mock-ups for sales presentations securing contracts with Amazon Prime, Netflix, and DoorDash. Produced and edited marketing videos using Premiere Pro, including scriptwriting and voiceovers for POP recaps and award entries. Managed a high-profile project with Shoppers Drug Mart, advising and adapting billboard campaigns including animated storyboards. Designed and reformatted static and full-motion client ad creatives for multi-platform use. Orchestrated weekly social media content encompassing photography, editing, and copywriting. Directed visual design initiatives from media kits to custom branded items within tight deadlines.
Creative & Marketing Communications Specialist at Branded Cities, Toronto, Canada
November 30, 2020 - July 21, 2025Created digital mock-ups supporting major media agency contracts. Produced marketing videos from concept through to post-production. Managed out-of-home advertising campaigns, including storyboarding and client guidance. Delivered visual design projects and custom branded materials for events, maintaining deadlines.
Internal Communications Assistant at Lastminute.com, Madrid, Spain
December 31, 2022 - July 21, 2025Managed internal communications for the Spanish region, including Q&A sessions with over 350 agents, content production such as summary videos, internal website updates, and employee handbooks. Led design and production of 200,000+ branded merchandise items for Tour de France sponsorship, ensuring brand consistency and visibility.
Education
Master's at IE School of Human Sciences and Technology (HST), Madrid, Spain
September 1, 2020 - July 31, 2021Bachelor of Arts (Honours) at Toronto Metropolitan University, Toronto, Canada
September 1, 2017 - June 30, 2020Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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