Available to hire
I’m a curious, collaborative communications professional who loves turning ideas into engaging content across print and digital channels. I thrive on building brand-consistent campaigns with a global perspective, collaborating with stakeholders, creatives, and vendors to tell stories that resonate with audiences.
Outside of work, I’m a world traveler who enjoys learning new things, exploring cultures, and staying curious about the world. I’m genuinely open to new topics and enjoy capturing moments creatively through film, photography, and design.
Experience Level
Language
English
Fluent
Chinese
Beginner
German
Fluent
French
Intermediate
Work Experience
Social Media Specialist at Amway Australia & New Zealand
July 1, 2021 - January 1, 2023Led the execution of paid campaigns, influencer activations, and social listening protocols during high-risk incidents, including Australian bushfires and the Ukraine conflict. Managed platform content, compliance reviews, and budget oversight across four consumer brands, driving content quality, reporting insights, and ensuring community protection.
Associate Social Media Specialist at Amway Australia & New Zealand
January 1, 2023 - December 31, 2024Oversaw strategy and publishing across 15+ social media accounts for four core brands (Amway, Nutriway, XS Energy, Artistry) while also managing the CMO’s executive presence. Coordinated content development, campaign reporting, and crisis communications messaging in partnership with internal stakeholders, global teams, and regional partners including ESAN and NGO collaborators.
Communications Coordinator at Amway Australia & New Zealand
February 1, 2024 - March 28, 2025Managed cross-regional communications projects for ESAN markets (Europe, South Africa, Australia, and New Zealand), ensuring brand consistency, regulatory compliance, and audience relevance across print and digital materials. Worked closely with global stakeholders, creative teams, and external vendors to localise content, execute campaigns, and optimise catalogue workflows. Localised marketing materials and digital assets, adapting visuals, disclaimers, and messaging for ANZ market alignment. Coordinated production of photographic assets across internal events with discretion, aligned to internal publishing protocols.
Education
Bachelor of Arts at UNSW
January 1, 2015 - January 31, 2020Film & Theatre Production
Bachelor of Fine Arts at UNSW
January 1, 2015 - January 31, 2020Animation, drawing and visual communication.
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Retail
Experience Level
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Sydney today.