Available to hire
Hi, I’m Victoria Marmillod, a creative and data-driven Social Media & Brand Strategist with 5+ years shaping online presence for growing brands. I translate insights into actionable recommendations across Instagram, TikTok, LinkedIn, and other key platforms, blending creative direction with rigorous analytics to drive engagement and growth.
I’m proactive, collaborative, and bilingual in French and English, comfortable coordinating with designers, copywriters, and stakeholders to maintain brand voice and consistency across markets. I’m always exploring new brands and evolving strategies to stay ahead in the social media landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
German
Advanced
Work Experience
Freelance Social Media Strategist at Self-employed
June 25, 2020 - PresentLed brand-consistent social media content creation and strategy for FR, DACH, and EN markets. Refined content themes and creative direction, increasing engagement and lead generation. Audited social campaigns to identify strengths and areas for improvement, advising on platform-specific best practices, particularly for Instagram and TikTok. Managed cross-functional collaboration with designers, copywriters, and stakeholders to ensure brand alignment. Tracked performance metrics to deliver actionable insights and inform future campaigns. Designed and implemented social media strategies for websites and paid campaigns. Optimized content performance through analytics and KPI tracking, increasing organic social engagement by 33%. Maintained centralized content assets and guided content direction in line with brand voice and growth objectives. Developed and executed social media strategies for new and evolving brands, focusing on Instagram, TikTok, and LinkedIn. Audited existing activity to
Marketing & Growth Lead at Foundry Berlin GmbH
May 21, 2021 - July 22, 2022Led marketing & growth initiatives; brand voice development; content direction; analytics & reporting; cross-functional collaboration; timeline & resource management; AI-assisted content ideation; data-driven performance insights.
Junior Social Media & SEO Manager at ISCOM Strasbourg
January 1, 2018 - January 1, 2020Social Media Strategy & Content – Instagram, TikTok, LinkedIn, Facebook, Twitter, Pinterest; Content themes & planning; Brand voice development; Creative direction; Analytics & Reporting; Digital Marketing Tools – HubSpot, Mailchimp, Google Analytics, SEMrush, Ahrefs, SurferSEO, Looker Studio.
Social Media Strategist / Growth Lead at Humanoo
October 1, 2022 - June 25, 2025Led brand-consistent social media content creation and strategy for FR, DACH, and EN markets; refined content themes and creative direction; increased engagement and lead generation; audited campaigns; designed and implemented social media strategies for websites and paid campaigns; bilingual content (French & English).
Education
Bachelor's degree in English, Language & Literature at Université de Strasbourg
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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