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I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels. Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.…I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels. Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.

Victoria Williams

Project Manager, Marketing Strategist, Growth Marketer, +3

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I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels. Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.…I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels. Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.

Available to hire

I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels.

Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Ultima Media

June 1, 2023 - Present

Led marketing strategy across multiple brands and event campaigns; drove audience growth and revenue; launched re-branded subscription products and print/digital publications; organized high-profile events and exclusive networking experiences.

Marketing Manager at The Economist Events

March 1, 2020 - October 1, 2022

Led client-tailored marketing campaigns for online events; collaborated with cross-sector clients to identify audiences, create branding, and schedule promotions; delivered ROI-focused campaigns and subscriber growth.

Marketing Manager (Freelance) at The Economist Events

October 1, 2022 - June 1, 2023

Delivered freelance marketing management including multi-part event series; expanded client base across Central and South America; maintained client relationships and produced promotional calendars.

Marketing Executive at Financial Times

September 1, 2016 - September 1, 2019

Delivered over 10 international event campaigns annually; owned marketing strategy across industries and B2C portfolios; drove year-on-year profit growth and launched new events to better position FT as a key event brand.

Marketing Manager (Freelance) at The Economist Events

March 1, 2020 - October 1, 2022

Led marketing strategy for virtual events and webinars, owning audience targeting, messaging, and campaign execution. Collaborated with clients to shape compelling content narratives aligned to audience needs. Delivered multi-channel campaigns across email, social, and partnerships. Produced high-performance event series that drove repeat engagement and long-term client relationships.

Marketing Manager, Marketing Executive, Marketing Assistant at Financial Times Live

September 1, 2016 - September 1, 2019

Delivered integrated global marketing campaigns across B2B and B2C event portfolios. Worked closely with editorial, brand, and commercial teams to translate complex topics into engaging audience-facing content. Developed positioning and messaging, audience engagement strategies, and multi-channel campaigns across email, social, and partnerships.

Marketing Manager at Institute of Arts and Ideas

July 1, 2020 - February 1, 2021

Created editorial and promotional content across newsletters and social media channels. Implemented revised email strategy to improve engagement and audience retention. Supported the launch of a documentary streaming platform through integrated content campaigns.