Victoria Williams

Available to hire

I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies.

About

I am a results-driven marketing leader with 8+ years of experience shaping audience growth through storytelling, campaigns, and multi-channel content strategies. I specialize in translating complex ideas into compelling narratives across events, digital platforms, and editorial channels.

Recently relocated from London to Vancouver, I’m motivated to bring a creative, insight-led approach to a new industry and to build impactful, audience-first marketing programs.

  • 9 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Education
  • Software & Internet
  • Travel & Hospitality

Work experience· 7 roles

Senior Marketing Manager · Ultima MediaJun 2023 – Present · 3 yrs 6 mos

Led marketing strategy across multiple brands and event campaigns; drove audience growth and revenue; launched re-branded subscription products and print/digital publications; organized high-profile events and exclusive networking experiences.

Marketing Manager (Freelance) · The Economist EventsOct 2022 – Jun 2023 · 9 mos

Delivered freelance marketing management including multi-part event series; expanded client base across Central and South America; maintained client relationships and produced promotional calendars.

Marketing Manager · Institute of Arts and IdeasJul 2020 – Feb 2021 · 8 mos

Created editorial and promotional content across newsletters and social media channels. Implemented revised email strategy to improve engagement and audience retention. Supported the launch of a documentary streaming platform through integrated content campaigns.

Marketing Manager (Freelance) · The Economist EventsMar 2020 – Oct 2022 · 2 yrs 8 mos
Marketing Manager · The Economist EventsMar 2020 – Oct 2022 · 2 yrs 8 mos
Marketing Manager, Marketing Executive, Marketing Assistant · Financial Times LiveSep 2016 – Sep 2019 · 3 yrs 1 mo
Marketing Executive · Financial TimesSep 2016 – Sep 2019 · 3 yrs 1 mo

Education

BSc (Hons) Experimental Psychology · University of Bristol2013 – 2016
AS Level English Language · Twyford CofE High School2030 – 2026
BSc(Hons) in Experimental Psychology · University of Bristol2013 – 2016

Certifications and awards

A Levels: History (A*), Philosophy and Theology (A), Psychology (A)2030 – 2026
BSc(Hons) in Experimental Psychology2013 – 2016
A Levels: History (A*), Philosophy and Theology (A), Psychology (A)2030 – 2026

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