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Hi, I’m Victor Mac, a creative content producer and founder of The Gastro Lab, a visual content studio focused on food, lifestyle, and hospitality brands. I specialize in photography, video production, and content strategy, helping brands connect with their audience through story-driven, high-quality content. With experience working internationally, I bring a collaborative and hands-on approach to every project. I’ve had the pleasure to collaborate with clients across Italy, the US, Australia, Mexico, and Thailand, tailoring each project to reflect the client’s identity and marketing goals. Whether it’s creative direction, branded storytelling, digital design, or managing entire productions, I’m passionate about delivering meaningful and engaging content that helps brands grow.…Hi, I’m Victor Mac, a creative content producer and founder of The Gastro Lab, a visual content studio focused on food, lifestyle, and hospitality brands. I specialize in photography, video production, and content strategy, helping brands connect with their audience through story-driven, high-quality content. With experience working internationally, I bring a collaborative and hands-on approach to every project. I’ve had the pleasure to collaborate with clients across Italy, the US, Australia, Mexico, and Thailand, tailoring each project to reflect the client’s identity and marketing goals. Whether it’s creative direction, branded storytelling, digital design, or managing entire productions, I’m passionate about delivering meaningful and engaging content that helps brands grow.

Victor Macias

Creative Producer, Content Producer, Photographer, +2

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Hi, I’m Victor Mac, a creative content producer and founder of The Gastro Lab, a visual content studio focused on food, lifestyle, and hospitality brands. I specialize in photography, video production, and content strategy, helping brands connect with their audience through story-driven, high-quality content. With experience working internationally, I bring a collaborative and hands-on approach to every project. I’ve had the pleasure to collaborate with clients across Italy, the US, Australia, Mexico, and Thailand, tailoring each project to reflect the client’s identity and marketing goals. Whether it’s creative direction, branded storytelling, digital design, or managing entire productions, I’m passionate about delivering meaningful and engaging content that helps brands grow.…Hi, I’m Victor Mac, a creative content producer and founder of The Gastro Lab, a visual content studio focused on food, lifestyle, and hospitality brands. I specialize in photography, video production, and content strategy, helping brands connect with their audience through story-driven, high-quality content. With experience working internationally, I bring a collaborative and hands-on approach to every project. I’ve had the pleasure to collaborate with clients across Italy, the US, Australia, Mexico, and Thailand, tailoring each project to reflect the client’s identity and marketing goals. Whether it’s creative direction, branded storytelling, digital design, or managing entire productions, I’m passionate about delivering meaningful and engaging content that helps brands grow.

Available to hire

Hi, I’m Victor Mac, a creative content producer and founder of The Gastro Lab, a visual content studio focused on food, lifestyle, and hospitality brands. I specialize in photography, video production, and content strategy, helping brands connect with their audience through story-driven, high-quality content. With experience working internationally, I bring a collaborative and hands-on approach to every project.

I’ve had the pleasure to collaborate with clients across Italy, the US, Australia, Mexico, and Thailand, tailoring each project to reflect the client’s identity and marketing goals. Whether it’s creative direction, branded storytelling, digital design, or managing entire productions, I’m passionate about delivering meaningful and engaging content that helps brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Advanced

Italian

Advanced

English

Advanced

Chinese

Beginner

Work Experience

Founder / Creative Content Producer at The Gastro Lab

January 1, 2020 - Present

Founded and led a creative studio delivering photography, video production, and branded content for lifestyle, food, and hospitality clients across Europe, North America, and Asia. Developed and executed content strategies for digital marketing campaigns focused on photography, video, and brand storytelling across web and social platforms. Directed photo and video productions from concept to delivery, managing creative development, partnerships, production schedules, and budgets. Created digital and editorial content for platforms including websites, landing pages, and online publications such as Italian Living. Designed visual assets and layouts to improve usability and engagement. Led marketing efforts for international clients and startups, delivering full-service creative support and building long-term client relationships.

Marketing & Content Assistant at Orsolina28

December 31, 2021 - July 8, 2025

Supported the communications and media team of an international performing arts and wellness center, contributing to content production and digital marketing initiatives. Assisted in creating promotional materials including photography, video content, and graphic assets for events and seasonal campaigns. Managed and updated content across website pages, newsletters, and social media platforms to maintain brand consistency and promote programs. Coordinated shoots, interviews, and behind-the-scenes footage for internal and external communications. Edited and archived multimedia assets to support ongoing storytelling and donor engagement. Collaborated with visiting artists, instructors, and staff to support the center’s visual identity and online presence.

Social Media & Content Producer at Hotel Steyne

December 31, 2019 - July 8, 2025

Led digital content and visual storytelling for one of Sydney’s most iconic hospitality venues. Progressed from social media manager to in-house photo/video producer and graphic designer. Created and managed daily content for social platforms, driving consistent growth in engagement and audience reach. Produced original photo and video content for campaigns, seasonal events, and brand partnerships. Designed promotional materials including posters, menus, and digital signage to support marketing objectives and venue identity. Coordinated with internal departments and external creatives to deliver cohesive visuals across channels. Helped shape the venue’s digital voice and visual presence, establishing a consistent tone across marketing touchpoints.