Alfred Viggiani is a Creative Director and brand architect specializing in packaging-driven growth for regulated and lifestyle product companies. With roots in top New York agencies, Alfred built his career by turning complex products into clear, high-impact brand systems that win attention at retail, online, and on the trade-show floor.
For more than a decade he has led creative across nicotine, botanicals, functional supplements, and counter-culture markets — designing everything from packaging and compliance-ready layouts to 3D product renders, catalogs, trade-show environments, and multi-channel ad campaigns. His work doesn’t chase trends; it creates shelf dominance and sales velocity.
Alfred approaches design like an engineer, not a decorator. He understands dielines, regulatory constraints, print production, retail psychology, and how buyers actually move through space — whether that’s a convenience store aisle or a crowded expo hall. That operational mindset allows him to move fast without breaking brands.
Direct, disciplined, and execution-obsessed, Alfred is known for delivering creative that doesn’t just look good — it performs. He’s not here to make things pretty. He’s here to build brands that take market share.
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