As a digital marketing professional, I have a strong foundation in strategy development and implementation. I excel at using data-driven approaches to identify target audiences and craft compelling campaigns that drive results. I am skilled in a variety of digital marketing channels, including social media, email marketing, search engine optimization, and paid advertising. I am also proficient in using marketing automation and analytics tools to measure the success of my campaigns and make data-informed decisions. I am always looking for new opportunities to learn and grow as a digital marketer. I am excited to bring my skills and experience to a new organization and help drive success through innovative marketing initiatives.

Vikhayat Kulshreshtha

As a digital marketing professional, I have a strong foundation in strategy development and implementation. I excel at using data-driven approaches to identify target audiences and craft compelling campaigns that drive results. I am skilled in a variety of digital marketing channels, including social media, email marketing, search engine optimization, and paid advertising. I am also proficient in using marketing automation and analytics tools to measure the success of my campaigns and make data-informed decisions. I am always looking for new opportunities to learn and grow as a digital marketer. I am excited to bring my skills and experience to a new organization and help drive success through innovative marketing initiatives.

Available to hire

As a digital marketing professional, I have a strong foundation in strategy development and implementation. I excel at using data-driven approaches to identify target audiences and craft compelling campaigns that drive results.

I am skilled in a variety of digital marketing channels, including social media, email marketing, search engine optimization, and paid advertising. I am also proficient in using marketing automation and analytics tools to measure the success of my campaigns and make data-informed decisions.

I am always looking for new opportunities to learn and grow as a digital marketer. I am excited to bring my skills and experience to a new organization and help drive success through innovative marketing initiatives.

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Work Experience

Digital Marketing Specialist at unicare medical centre
May 20, 2024 - Present
Plan and execute performance marketing campaigns (Meta, Google Ads) with lead generation costs as low as 3 AED per lead. Manage all digital channels including paid ads, SEO, email marketing, CRM integration, landing pages and analytics; coordinate offline and online events; optimize landing pages, lead forms, and funnels to improve conversions; implement AI-powered automation to streamline patient journeys across digital channels.
Digital Marketing Executive at Brick Solutions Financial Consultancy
May 20, 2024 - Present
Conceptualized and developed visually appealing ads for lead generation using Facebook and Google Ads; conducted A/B testing for best-performing ads; decreased lead generation cost; developed and managed budgets of over 100K AED for successful social media campaigns; set budgets and targets; implemented AI-driven workflows to streamline marketing activities; grew clinic footfall and appointment bookings.
Marketing Executive (Part-Time) at Glomm.co
September 1, 2022 - October 12, 2025
Created content calendar for social media platforms and engagement strategies; contributed to significant growth within 1 year.
Email Marketer at Gartner
May 1, 2022 - October 12, 2025
Developed comprehensive email marketing strategies; implemented A/B testing to optimize subject lines, content, and designs for improved engagement and conversion rates; conducted regular hygiene practices to remove inactive subscribers and improve deliverability; assisted growth teams in Acquisition, Engagement, and Retention models; created tailored cold email campaigns with an average 15% click rate.

Education

Bachelor of Business Administration at Dr. Bhim Rao Ambedkar College
January 1, 2019 - January 1, 2022

Qualifications

LinkedIn Certified Digital Marketing Specialist
January 11, 2030 - October 12, 2025
HubSpot Digital Advertising Certificate
January 11, 2030 - October 12, 2025
Google Ads Display Certificate
January 11, 2030 - October 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

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