I'm a creative digital marketer and content specialist with 4+ years of experience in social media management, content creation, and audience growth. I blend journalism roots with storytelling to expand reach and elevate brand visibility across platforms, from Instagram Reels to YouTube and blogs. I thrive on turning insights into engaging content, leading content calendars, optimizing SEO, and building authentic brand conversations. In my spare time I enjoy photography and crafting compelling narratives for web, video, and multimedia.

Vinayak Sasi Kumar

I'm a creative digital marketer and content specialist with 4+ years of experience in social media management, content creation, and audience growth. I blend journalism roots with storytelling to expand reach and elevate brand visibility across platforms, from Instagram Reels to YouTube and blogs. I thrive on turning insights into engaging content, leading content calendars, optimizing SEO, and building authentic brand conversations. In my spare time I enjoy photography and crafting compelling narratives for web, video, and multimedia.

Available to hire

I’m a creative digital marketer and content specialist with 4+ years of experience in social media management, content creation, and audience growth. I blend journalism roots with storytelling to expand reach and elevate brand visibility across platforms, from Instagram Reels to YouTube and blogs.

I thrive on turning insights into engaging content, leading content calendars, optimizing SEO, and building authentic brand conversations. In my spare time I enjoy photography and crafting compelling narratives for web, video, and multimedia.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Digital Marketing Specialist (Part-time- Remote) at Aback Media
August 1, 2022 - Present
Increased engagement by 30%+ across social media and YouTube; contributed to 50% growth in subscribers; created Reels and short-form video content to improve reach; managed content calendars and analysed performance metrics.
Web Content & Admin Coordinator at Shumailas London
October 1, 2024 - May 1, 2025
Managed website content with SEO focus; created visual content including photography and social posts; improved website structure and user experience.
Customer Advisor at Boots UK
October 1, 2023 - September 1, 2024
Delivered customer service and supported sales targets; maintained merchandising and stock operations.
Broadcast Journalist at Malayalam Communications Ltd
January 1, 2021 - February 1, 2022
Produced and presented news content; managed social media engagement.
Content Editor at Limerick Productions
April 1, 2018 - January 1, 2019
Created multimedia content including photography and video; managed audience engagement.
Marketing Intern at DDB Mudra Group
April 1, 2017 - June 1, 2017
Supported campaigns and media planning.

Education

MSc International Business at Ulster University
January 11, 2030 - January 1, 2023
Master’s in Communication & Journalism at University of Kerala
January 11, 2030 - January 1, 2020
Bachelor’s in Mass Communication & Journalism at University of Kerala
January 11, 2030 - January 1, 2018

Qualifications

Reuters – Introduction to Digital Journalism
January 11, 2030 - March 24, 2026
Instagram - Instagram Creator Course
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Education