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Hi, I'm Vincent M. Mbindyo, a Product Designer and Customer Experience specialist with 6+ years designing high-impact UX and UI for mobile and web products across Fintech, eCommerce, SaaS, and B2C platforms. I combine human-centered and data-driven design to inform product decisions across on-site, offline, and omnichannel touchpoints, using user research, usability testing, prototyping, and usage data. I excel at collaborating with product managers and engineers to balance user value, technical feasibility, and implementation complexity. I’m known for first-principles problem solving, structured reasoning, and delivering measurable improvements in conversion, retention, and customer engagement in fast-paced environments.…Hi, I'm Vincent M. Mbindyo, a Product Designer and Customer Experience specialist with 6+ years designing high-impact UX and UI for mobile and web products across Fintech, eCommerce, SaaS, and B2C platforms. I combine human-centered and data-driven design to inform product decisions across on-site, offline, and omnichannel touchpoints, using user research, usability testing, prototyping, and usage data. I excel at collaborating with product managers and engineers to balance user value, technical feasibility, and implementation complexity. I’m known for first-principles problem solving, structured reasoning, and delivering measurable improvements in conversion, retention, and customer engagement in fast-paced environments.

Vincent M. Mbindyo

UI Designer, UX Designer, Web Designer, +2

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Hi, I'm Vincent M. Mbindyo, a Product Designer and Customer Experience specialist with 6+ years designing high-impact UX and UI for mobile and web products across Fintech, eCommerce, SaaS, and B2C platforms. I combine human-centered and data-driven design to inform product decisions across on-site, offline, and omnichannel touchpoints, using user research, usability testing, prototyping, and usage data. I excel at collaborating with product managers and engineers to balance user value, technical feasibility, and implementation complexity. I’m known for first-principles problem solving, structured reasoning, and delivering measurable improvements in conversion, retention, and customer engagement in fast-paced environments.…Hi, I'm Vincent M. Mbindyo, a Product Designer and Customer Experience specialist with 6+ years designing high-impact UX and UI for mobile and web products across Fintech, eCommerce, SaaS, and B2C platforms. I combine human-centered and data-driven design to inform product decisions across on-site, offline, and omnichannel touchpoints, using user research, usability testing, prototyping, and usage data. I excel at collaborating with product managers and engineers to balance user value, technical feasibility, and implementation complexity. I’m known for first-principles problem solving, structured reasoning, and delivering measurable improvements in conversion, retention, and customer engagement in fast-paced environments.

Available to hire

Hi, I’m Vincent M. Mbindyo, a Product Designer and Customer Experience specialist with 6+ years designing high-impact UX and UI for mobile and web products across Fintech, eCommerce, SaaS, and B2C platforms. I combine human-centered and data-driven design to inform product decisions across on-site, offline, and omnichannel touchpoints, using user research, usability testing, prototyping, and usage data.

I excel at collaborating with product managers and engineers to balance user value, technical feasibility, and implementation complexity. I’m known for first-principles problem solving, structured reasoning, and delivering measurable improvements in conversion, retention, and customer engagement in fast-paced environments.

Skills

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Work Experience

Onsite Associate - Search Specialist | Customer Experience at Majid Al Futtaim

October 1, 2024 - October 1, 2025

Analyzed customer behaviour data across onsite funnel stages, increasing conversion rate; optimized search flows, localization, and onsite UX; applied AI-driven workflows and data-informed UX enhancements; led a country-wide app UI refresh and A/B testing; improved CX metrics, reduced churn, and supported GTM initiatives.

Web Design Manager at Toedur

March 1, 2024 - May 1, 2024

Led and mentored a multi-designer team; conducted and synthesized qualitative and quantitative user research to inform UX strategy; applied Human-Centered Design principles to ensure intuitive, accessible, and modern digital experiences; translated business objectives into clear product vision, user journeys, user flows, interaction models, and UI systems.

UI/UX Designer | Web Designer | UX Researcher | Product Marketing at Leja/Asilimia

June 1, 2022 - October 1, 2023

Designed end-to-end fintech products, including a cash wallet application, website, and admin dashboard in collaboration with cross-functional teams; increased product visibility by 30% and app feature awareness by 25% through marketing visuals and merchandise; improved handoff efficiency by 80% through scalable systems; increased new user logins by 35%, reduced drop-offs by 22%, and improved reactivation by 28%, driving a 31% increase in completed transactions through onboarding and lifecycle UX optimization; conducted user research, interviews, and usability testing, translating insights into user-centered design decisions; influenced inclusive product strategy through IDEO collaboration.

Product Designer (B2B, B2C) at Pikabox

June 1, 2022 - March 1, 2024

Owned product design and UX research from discovery through implementation, ensuring alignment between user needs, business goals, and technical constraints; designed mobile-first wireframes, interactive prototypes, and high-fidelity UI, improving usability and clarity of product functionality; developed comprehensive style guides to ensure visual consistency across typography, color systems, and iconography; defined user flows and information architecture, enabling intuitive navigation and increased engagement; collaborated with product managers and stakeholders to deliver the MVP aligned with user requirements, business objectives, and marketing goals; worked in an agile environment, iterating designs based on testing feedback and development constraints.

Marketing Communication Officer at KRA (Kenya Revenue Authority)

September 1, 2021 - November 1, 2021

Served as the first point of customer contact, resolving queries through empathetic communication and clear guidance; conducted qualitative user research to understand taxpayers and agents experiences with the iTax system, informing service improvements.

Product Designer | Founder at Mzee Design Agency

January 1, 2018 - Present

Lead end-to-end product design for B2B SaaS, Fintech, and platform products, translating business and product vision into cohesive design systems; defined long-term UX strategy and roadmaps; translated goals into user flows, IA, and high-fidelity UI; collaborated with cross-functional teams to align UX with commercial strategy, launch readiness, and customer outcomes; built and maintained design systems and accessible components; improved usability and customer experience across digital touchpoints.

Front-End Developer | SEO Strategist at Techchimp

November 1, 2017 - April 1, 2018

Collaborated with marketing and stakeholders to deliver technically feasible UX solutions; developed responsive, SEO-optimized web products using HTML, CSS, and JavaScript.