Creative Director and Design Leader with 10+ years of experience driving brand, digital, motion, and multi-channel campaign strategy across B2B and B2C markets. Known for blending design craft with commercial strategy to scale enterprise design systems, build strong in-house teams, and deliver measurable ROI. Expert in AI workflow integration—using advanced tools and prompt engineering to optimize creative production, accelerate asset ideation, and raise organizational design maturity across complex, multi-project environments.…

Vincenzo Sabotti

Creative Director and Design Leader with 10+ years of experience driving brand, digital, motion, and multi-channel campaign strategy across B2B and B2C markets. Known for blending design craft with commercial strategy to scale enterprise design systems, build strong in-house teams, and deliver measurable ROI. Expert in AI workflow integration—using advanced tools and prompt engineering to optimize creative production, accelerate asset ideation, and raise organizational design maturity across complex, multi-project environments.…

Available to hire

Creative Director and Design Leader with 10+ years of experience driving brand, digital, motion, and multi-channel campaign strategy across B2B and B2C markets. Known for blending design craft with commercial strategy to scale enterprise design systems, build strong in-house teams, and deliver measurable ROI.

Expert in AI workflow integration—using advanced tools and prompt engineering to optimize creative production, accelerate asset ideation, and raise organizational design maturity across complex, multi-project environments.

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Skills

Experience Level

Work Experience

Senior Creative Lead at Syrenis
October 1, 2025 - May 31, 2026
Directed global creative strategy for B2B SaaS communications, ensuring brand consistency across channels. Led a brand refresh implementation by scaling the visual identity across digital assets and marketing collateral. Designed executive presentations to convert complex technical data into commercial content, and developed pitch materials for enterprise clients. Managed international event production including end-to-end event branding and digital advertising campaigns. Produced multimedia assets (whitepapers, email marketing, motion graphics, video). Oversaw vendor management and coordinated freelancers/agencies for timely delivery while deploying AI tools and prompt engineering to improve production efficiency in agile environments.
Senior Creative Lead at M247
October 1, 2023 - July 31, 2025
Directed end-to-end creative across brand, marketing, digital, and internal corporate communications. Optimised creative workflows by managing intake, prioritization, production pipelines, and final delivery. Built scalable enterprise design systems including standardized guidelines, templates, and UI/UX assets. Engineered high-performance digital assets for paid search (PPC), social media, and conversion-led campaigns. Deployed generative AI tools within creative workflows to accelerate production and maximise asset output. Enforced cross-functional brand compliance across marketing, product, sales, and executive leadership teams; governed creative budgets and freelance resources to support lead generation; and oversaw multi-disciplinary delivery across print, web design, motion graphics, and live corporate events.
Marketing Design & Communications Executive at SysGroup PLC
September 1, 2022 - September 30, 2023
Created branded digital visuals for email marketing, social media, whitepapers, and lead-gen content. Managed WordPress landing pages and supported corporate blog design updates. Built internal dashboards to track and report marketing campaign performance. Produced branded assets for internal communications and executive leadership use, and delivered campaign-aligned video content.
Lead Designer at iBreathe
October 1, 2020 - September 30, 2022
Led multi-channel creative across B2B and DTC platforms for a consumer brand. Designed packaging compliant with UK and international regulatory requirements. Delivered eCommerce UI/UX assets and design systems supporting scaling product launches, while maintaining consistent brand identity across digital, print, and commercial marketing. Produced high-fidelity 3D models and promotional marketing materials for commercial rollouts.
Lead Designer at Universal Music Africa
October 1, 2016 - September 30, 2020
Directed creative strategy for global and regional artist campaigns. Designed custom artwork, digital content, motion graphics, and commercial album packaging. Executed multi-channel campaigns including social media, outdoor billboards, and live events. Led end-to-end creative production for international music videos, digital ads, and social campaigns, including interactive AR filters and motion graphics.
UI and UX Designer at Opex Solutions
October 1, 2014 - July 31, 2015
Designed user-centric interfaces and high-fidelity responsive wireframes for web applications. Consulted on product usability and iterated designs based on stakeholder/client feedback. Contributed to full web application development, including frontend UI and backend functionality, and engineered custom components for GPS-enabled indoor retail navigation. Built features for specialized educational apps integrating scheduling and communication tools.

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Industry Experience

Software & Internet, Computers & Electronics, Professional Services, Media & Entertainment, Manufacturing, Education, Financial Services, Healthcare

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