Vincenzo Sabotti

Directed global creative strategy for B2B SaaS communications, ensuring brand consistency across channels. Led a brand refresh implementation by scaling the visual identity across digital assets and marketing collateral. Designed executive presentations to convert complex technical data into commercial content, and developed pitch materials for enterprise clients. Managed international event production including end-to-end event branding and digital advertising campaigns. Produced multimedia assets (whitepapers, email marketing, motion graphics, video). Oversaw vendor management and coordinated freelancers/agencies for timely delivery while deploying AI tools and prompt engineering to improve production efficiency in agile environments.

Directed end-to-end creative across brand, marketing, digital, and internal corporate communications. Optimised creative workflows by managing intake, prioritization, production pipelines, and final delivery. Built scalable enterprise design systems including standardized guidelines, templates, and UI/UX assets. Engineered high-performance digital assets for paid search (PPC), social media, and conversion-led campaigns. Deployed generative AI tools within creative workflows to accelerate production and maximise asset output. Enforced cross-functional brand compliance across marketing, product, sales, and executive leadership teams; governed creative budgets and freelance resources to support lead generation; and oversaw multi-disciplinary delivery across print, web design, motion graphics, and live corporate events.

Created branded digital visuals for email marketing, social media, whitepapers, and lead-gen content. Managed WordPress landing pages and supported corporate blog design updates. Built internal dashboards to track and report marketing campaign performance. Produced branded assets for internal communications and executive leadership use, and delivered campaign-aligned video content.