Vinda Toxqui

Digital Marketing Coordinator at EFESO Management Consultants

Owned end-to-end LinkedIn organic and paid strategy; drove a 147% increase in organic impressions and 810K+ total impressions, while reducing ad spend by 11% and improving CPM from $8.40 to $5.00. Planned and executed 10+ multi-industry digital campaigns (Manufacturing, Oil & Gas/Energy, Private Equity, Transportation, Chemicals), managing content creation, audience targeting, budgets, and performance optimization. Built a high-engagement content engine with branded graphics, carousels, and ad creative in Canva, strengthening brand presence and community engagement across LinkedIn. Managed and optimized EFESO Americas’ digital presence on LinkedIn and WordPress, publishing SEO-aligned insight pieces, case studies, press releases, and leadership bios while auditing performance to inform strategy.

Retail Marketing Specialist at JLL

Planned and executed bi-weekly newsletters and SMS campaigns boosting customer engagement and increasing open rates by 8%. Designed on-brand marketing assets (posters, website graphics, social media content) to enhance visibility of promotions and seasonal campaigns. Collaborated with tenants to align marketing strategies with retail goals—filming, editing, and scheduling content to support in-store events and drive digital engagement. Managed and processed 40+ licensing and marketing agreements using Deal Track, ensuring 100% compliance and reducing contract turnaround time by 15%.

Marketing Co-op at ROCKWOOL

Managed and automated North American social media campaigns using analytics-driven platforms, optimizing content delivery and exceeding marketing goals with 14,000+ downloads and a 15% higher engagement rate. Coordinated logistics for events with 400+ attendees, streamlining event planning and increasing attendance. Created analytics reports tracking campaign performance, budget utilization, and event success; led email marketing campaigns using Marketo achieving an 85% conversion rate through data segmentation and real-time optimization.

Digital Creator at Digital Creator and Affiliate Marketing

Created, edited, and posted 200+ pieces of original content aligned with platform trends and brand guidelines. Collaborated with beauty and fashion brands (SHEIN, Valentino Beauty, Lancôme, Fenty Skin) to produce branded content driving 8% engagement and product interest. Produced viral content, including a video with 15M views and others with 3M and 1M views, driving follower growth and generating over $400,000 in sales via direct leads.