Available to hire
I am a seasoned digital marketing leader with 10 years of experience, skilled in driving business growth and delivering exceptional ROI. I have strong expertise in performance marketing and data analysis. Over the years, I have developed innovative marketing initiatives and leveraged data insights for strategic optimization.
I am now seeking senior-level roles where I can inspire teams, drive results, and contribute significantly to organizational success by maximizing marketing impact and scaling business growth.
Experience Level
Language
English
Advanced
Work Experience
Sr. Manager – Performance Marketing at Emeritus (Ed-Tech)
September 30, 2021 - September 1, 2025Owned end-to-end marketing funnel for 11 online learning programs across APAC, managing a monthly budget of 2.5 Cr INR through performance marketing. Developed strategic plans, budget allocation, and media planning aligned with business objectives. Optimized campaigns through data-driven analytics to improve creative performance, campaign effectiveness, lead quality, and market expansion. Improved ROI via strategic optimizations for high ticket online learning programs, earning two awards in 2023, rapid promotion from Manager to Sr. Manager, and expanded responsibility for APAC programs. Initiated competition analysis and added tools to program modules, reducing CPL by 20% and increasing enrollments by 35%, and successfully scaled search strategy to double conversion volume.
Group Head at Performics (Publicis Media)
April 30, 2015 - September 1, 2025Developed and implemented marketing strategies for diverse brands, managing budgets between 60 Lakhs and 3 Cr INR monthly for clients such as Airtel, Lenovo, Zee5, and DBS. Led in-depth data analytics to drive ROI and data-driven decision-making. Crafted comprehensive strategic plans including budget allocation and promotion strategies. Conducted market trend and competition analysis to identify growth channels. Spearheaded successful digital campaigns and team collaboration, achieving up to 300% scale improvements and pioneering new mediums like YouTube, Display Native inventories, and Facebook Ads. Implemented app re-engagement strategies for Airtel's apps to boost user engagement.
PPC Trainee at Wildnet Technologies
April 30, 2015 - September 1, 2025Created, implemented, and managed Pay-Per-Click campaigns on Google AdWords for clients in industries including Real Estate, Tours & Travels, and Education.
Education
Bachelor of Computer Science at UPTU, India
January 1, 2008 - January 1, 2012Qualifications
Industry Experience
Education, Software & Internet, Telecommunications, Financial Services, Media & Entertainment
Experience Level
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