Available to hire
Product designer with a strong foundation in cognitive psychology, specializing in end-to-end processes—from discovery and user research to the delivery of functional products in production. Focused on integrating generative AI throughout the design workflow, accelerating ideation, prototyping, and implementation cycles without compromising methodological rigor.
Proven track record in high-growth international environments: leading gamification projects, retention systems, and products with multiple user profiles. Expert at translating strategic product vision and behavioral metrics into intuitive interfaces with measurable outcomes, with a mobile-first mindset and OKRs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Advanced
Portuguese
Fluent
Work Experience
Product Designer at MarketBlitz
January 1, 2026 - March 20, 2026Led product design for a gamification ecosystem focused on user retention within a live-streaming hub platform. Conceived and designed an end-to-end Shop feature enabling monetization and digital asset redemption by integrating internal economy logic into the UX flow. Helped build a data-driven culture using Microsoft Clarity by identifying usage patterns and driving a strategic transition to a mobile-first approach. Managed a direct strategic partnership with the international CEO, conducting meetings, presentations, and producing technical documentation entirely in English. Owned information architecture, complex user flows, and defined front-end logic to ensure technical feasibility and consistency of delivery.
Product Designer & Developer (Freelance) at Team App
January 1, 2026 - PresentFreelance end-to-end product development for an athletic team management platform, covering discovery to production deployment. Product is actively used by 163 athletes and 3 coaches. Worked on information architecture and interaction design for distinct access profiles, including a master role with exclusive financial dashboard access. Ran continuous usability testing cycles with real stakeholders, incorporating athlete/coach feedback to reduce friction in critical flows each iteration. Applied design thinking across product discovery: mapped 2 personas, defined jobs-to-be-done, and prioritized features by user impact. Implemented generative AI as an implementation tool with predefined business logic, role-based access rules, and data flows—translating product decisions into functional code without relying on an engineering team. Delivered full-stack implementation using React + TypeScript and Supabase, owning responsibility from research to deployment with mobile-first delivery.
Product Designer at Blin k Planet
April 1, 2024 - December 1, 2025Led end-to-end design for a Web3 marketplace digital album feature that became the platform’s primary user acquisition channel. Generated R$60,000+ in direct revenue from digital asset sales (trading cards), validating the collectible business model in the ecosystem. Directed end-to-end design of a social app reaching 7,000+ active users and increasing average session duration to 2.3 hours. Optimized conversion rates in the onboarding funnel, resulting in a 15% increase in new user sign-ups. Achieved a 25% reduction in time-on-task for referral flows via AI/UI redesign, driving organic growth of 2,500+ invited users. Served as the UX point of contact aligning strategic OKRs with Engineering, Marketing, and Product stakeholders.
UX Designer at S toque UX Design
February 1, 2023 - March 1, 2024Created high-fidelity prototypes and complex interaction flows for enterprise clients, significantly reducing project approval times. Developed and maintained Figma component libraries (design systems), improving handoff efficiency and agility for the development team. Leveraged technical skills (XML, JSON, HTML/CSS, JavaScript) to ensure design solutions were scalable and compatible with system constraints.
Education
Bachelor’s degree in Psychology at PUC Minas
January 1, 2015 - January 1, 2020Professional certification in Product Design at Gama Academy
January 1, 2021 - July 20, 2026Qualifications
Professional certification in Product Design (Gama Academy)
January 1, 2021 - July 20, 2026Industry Experience
Software & Internet, Gaming, Media & Entertainment, Professional Services, Healthcare
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