Vincent R. Hansen
I’m a hospitality and lodging-focused marketing specialist with hands-on experience across SEO, paid social, email marketing, and analytics.
About
I’m a hospitality and lodging-focused marketing specialist with hands-on experience across SEO, paid social, email marketing, and analytics. I also lead marketing end-to-end as a one-person department, turning strategy into measurable results for brands and organizations.
Most recently, I’ve driven major growth for African Stars FC—doubling Facebook/Instagram reach, boosting engagement significantly, and securing the club’s first major sponsorship (Sunbet at $880K). I’ve also managed high-performing email and paid campaigns for a US accounting firm, and I build landing pages in WordPress using Elementor and Gutenberg to support lead generation.
- 9 years' experience
- Joined November 2026
Skills· 19
Languages
- EnglishFluent
- GermanIntermediate
- AfrikaansIntermediate
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Financial Services
- Professional Services
- Real Estate & Construction
- Non-Profit Organization
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Work experience· 11 roles
Led marketing as a one-person department for a professional football club, owning strategy, design, social content, media relations, sponsorship and fundraising. Grew Facebook and Instagram reach substantially, increased follows and interactions, and launched a major season sponsor (Sunbet at $880K) that carries match-shirt branding and partner content across season launch and match days. Hosted fundraising activities, including Stars 7-a-side tournament, generating revenue through sign-ups and concessions.
Managed newsletter and paid social campaigns. Produced email newsletter performance (deliveries, open and click rates) and increased subscribers. Ran an ERC Facebook campaign, reaching a large audience and driving clicks on a defined ad spend to grow newsletter sign-ups. Supported broader social growth and generated retained client cases (sales).
Supported the creation of WordPress marketing assets (landing pages via Elementor/Gutenberg) and deliverables for campaigns and content calendars.
Education
Certifications and awards
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