Vanessa Meyers

Social Media & Community Manager at Black in Travel

Managed end-to-end client journey from welcoming new members in a 20K+ private Facebook group to building in-person relationships with travelers on the ground in Tulum. Acted as the primary liaison and community moderator, engaging daily with comments, DMs, tags, and mentions across Instagram, WhatsApp, and Facebook, Pinterest & more ensuring brand voice as consistent, professional, and warm. Built and scheduled content calendars monthly using Metricool, aligning messaging with peak travel periods, local events, and community interests. Created high-converting visual content in Canva including Instagram Reels, story highlights, travel tips, and promotional assets for events, giveaways, and collaborations. Coordinated and hosted virtual community initiatives (live chats, Q&As, med discussions) to strengthen member connection and promote ongoing brand engagement. Met travelers in Tulum for on-the-ground support, concierge services, and tailored travel experiences that built loyalty and i