Available to hire
I am a seasoned senior digital and growth marketing expert with over 15 years of experience focusing on B2B and SaaS companies. I specialize in driving revenue, customer acquisition, and lead generation using data-driven digital marketing strategies, including SEO, conversion rate optimization, and performance marketing.
Throughout my career, I have a proven track record of scaling growth for multi-million-dollar businesses by implementing cutting-edge marketing initiatives. I excel at cross-functional collaboration, aligning marketing efforts with business goals to ensure measurable impact and sustained success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Malayalam
Fluent
Work Experience
Digital/Growth Marketing Management Expert – SaaS & B2B at Leadervest.com
October 1, 2020 - PresentConsulted on growth marketing and lead generation strategies for SaaS and B2B clients, developing digital marketing campaigns that resulted in significant business growth and client acquisition. Helped Alternova.co design and execute a comprehensive go-to-market strategy, generating $330K in new contracts through targeted email marketing and SEO efforts.
Digital/Growth Marketing Management Expert – B2B & SaaS at Various Clients (USA, Canada, Global)
January 1, 2013 - PresentProvided expert digital marketing consulting to B2B and SaaS companies, leading growth marketing, CRO, and SEO strategies to drive scalable revenue and lead generation. Spearheaded rebranding and digital marketing strategy for ShopVox.com, boosting free trial signups by 36% and generating over 250 MQLs. Increased relevant traffic by 150% for Nightingale Informatix through SEO and CRO improvements, positioning the company for acquisition. Delivered digital marketing roadmap and implemented strategies for MyAlly.ai, resulting in 300 enterprise-level MQLs worth $2.1 million within 6 months.
Senior Conversion Rate Optimization & Lead Generation Expert at ShopVOX.com (SaaS / B2B)
March 1, 2015 - August 25, 2025Led website optimization and digital marketing strategies to enhance conversion rates and drive customer acquisition. Optimized landing pages and website flow, increasing trial signups through A/B testing and performance-driven campaigns. Managed Google Ads campaigns contributing to ShopVOX’s recognition as Intuit’s Small Business App Showdown (2017).
Partner Development & Digital Marketing Manager at Studio One Networks (Content Syndication – B2B)
June 1, 2013 - August 25, 2025Managed B2B digital marketing initiatives focusing on content syndication and SEO to drive engagement and revenue growth through strategic partnerships with global media outlets. Increased website traffic by 200% and secured partnerships with media companies including Times of India, Sify, and GuyLife, successfully promoting content for brands such as Intel and Gillette.
Digital/Growth Marketing Management Expert – SaaS & B2B at Leadervest.com (USA & Canada based Digital Marketing Agency)
October 1, 2020 - PresentConsulted on growth marketing and lead generation strategies for SaaS and B2B clients, developing digital marketing campaigns that resulted in significant business growth and client acquisition. Delivered a comprehensive go-to-market strategy for Alternova.co, a software development company, resulting in $330K in new contracts via targeted email marketing and SEO.
Digital / Growth Marketing Management Expert – B2B & SaaS at Various Clients (USA, Canada, Global)
January 1, 2013 - PresentProvided expert digital marketing consulting to B2B and SaaS companies, leading growth marketing, CRO, and SEO strategies to drive scalable revenue and lead generation across North American and global markets. Spearheaded rebranding and digital marketing strategy for ShopVox.com, boosting free trial signups by 36% and generating 250+ MQLs. Increased relevant traffic by 150% for Nightingale Informatix, aiding acquisition by TELUS Health. Developed SEO and digital marketing strategies for Outgrow.co and MyAlly.ai resulting in significant lead generation and MQLs worth over $2 million USD.
Senior Conversion Rate Optimization & Lead Generation Expert at ShopVOX.com (SaaS / B2B)
March 31, 2015 - August 25, 2025Led website optimization and digital marketing strategies to enhance conversion rates and drive customer acquisition. Optimized landing pages and website flow through A/B testing and performance-driven campaigns. Managed Google Ads campaigns contributing to recognition as Intuit’s Small Business App Showdown finalist in 2017.
Partner Development & Digital Marketing Manager at Studio One Networks (Content Syndication – B2B - Acquired by EHR group)
June 30, 2013 - August 25, 2025Managed B2B digital marketing initiatives with a focus on content syndication and SEO to drive engagement and revenue growth. Increased website traffic by 200% and secured partnerships with global media outlets like Times of India, Sify, and GuyLife. Promoted content for brands including Intel and Gillette.
Digital/Growth Marketing Management Expert – SaaS & B2B at Leadervest.com
October 1, 2020 - PresentConsulted on growth marketing and lead generation strategies for SaaS and B2B clients, developing digital marketing campaigns that resulted in significant business growth and client acquisition. Helped Alternova.co design and execute a comprehensive go-to-market strategy, resulting in $330K in new contracts through targeted email marketing and SEO efforts.
Digital/Growth Marketing Management Expert – B2B & SaaS at Various Clients (USA, Canada, Global)
January 1, 2013 - PresentProvided expert digital marketing consulting to B2B and SaaS companies, leading growth marketing, CRO, and SEO strategies to drive scalable revenue and lead generation across North American and global markets. Notable projects include rebranding ShopVox.com, increasing trial signups by 36%, boosting Nightingale Informatix SEO traffic by 150% aiding its acquisition by TELUS Health, and delivering 300 enterprise-level MQLs worth $2.1 million USD within 6 months for MyAlly.ai.
Senior Conversion Rate Optimization & Lead Generation Expert at ShopVOX.com
March 31, 2015 - August 25, 2025Led website optimization and digital marketing strategies to enhance conversion rates and drive customer acquisition for this B2B SaaS company. Optimized landing pages and website flow, increasing trial signups through A/B testing and performance-driven campaigns. Managed Google Ads campaigns contributing to ShopVOX’s industry recognition.
Partner Development & Digital Marketing Manager at Studio One Networks (Content Syndication – B2B)
June 30, 2013 - August 25, 2025Managed B2B digital marketing initiatives focused on content syndication and SEO to drive engagement and revenue growth through strategic partnerships with global media outlets. Increased website traffic by 200% and secured partnerships with media companies such as Times of India, Sify, and GuyLife, successfully promoting content for brands like Intel and Gillette.
Digital/Growth Marketing Management Expert – SaaS & B2B at Leadervest.com (USA & Canada based Digital Marketing Agency)
October 1, 2020 - PresentConsulted on growth marketing and lead generation strategies for SaaS and B2B clients, developing digital marketing campaigns that resulted in significant business growth and client acquisition. Helped Alternova.co, a software development company, design and execute a comprehensive go-to-market strategy, generating $330K in new contracts through targeted email marketing and SEO efforts.
Digital/Growth Marketing Management Expert – B2B & SaaS at Various Clients (USA, Canada, Global)
January 1, 2013 - PresentProvided expert digital marketing consulting to B2B and SaaS companies, leading growth marketing, CRO, and SEO strategies to drive scalable revenue and lead generation across North American and global markets. Spearheaded rebranding and digital marketing for ShopVox.com, boosting free trial signups by 36% and generating 250+ MQLs through optimized Google Ads campaigns and CRO initiatives. Increased relevant traffic by 150% for Nightingale Informatix through SEO and CRO, aiding the company's acquisition by TELUS Health. Developed SEO and digital marketing strategies for Outgrow.co, increasing lead generation through targeted campaigns on Google and social media. Delivered a digital marketing roadmap and implemented SEO, SEM, and social media strategies for MyAlly.ai, resulting in 300 enterprise-level MQLs worth $2.1 million USD within 6 months.
Senior Conversion Rate Optimization & Lead Generation Expert at ShopVOX.com (SaaS / B2B)
March 31, 2015 - August 25, 2025Led website optimization and digital marketing strategies to enhance conversion rates and drive customer acquisition. Optimized landing pages and website flow, increasing trial signups through A/B testing and performance-driven campaigns. Managed Google Ads campaigns contributing to ShopVOX's recognition as Intuit's Small Business App Showdown (2017).
Partner Development & Digital Marketing Manager at Studio One Networks (Content Syndication – B2B - Acquired by EHR Group)
June 30, 2013 - August 25, 2025Managed B2B digital marketing initiatives focusing on content syndication and SEO to drive engagement and revenue growth through strategic partnerships with global media outlets. Increased website traffic by 200% and secured partnerships with media companies like Times of India, Sify, and GuyLife, successfully promoting content for brands such as Intel and Gillette.
Education
Master of Business Administration (MBA) Marketing & Finance at Shivaji University, India
January 11, 2030 - August 25, 2025Bachelor's Degree, Commerce at University of Kerala, India
January 11, 2030 - August 25, 2025Master of Business Administration (MBA), Marketing & Finance at Shivaji University, India
January 11, 2030 - August 25, 2025Bachelor's Degree, Commerce at University of Kerala, India
January 11, 2030 - August 25, 2025Master of Business Administration (MBA), Marketing & Finance at Shivaji University, India
January 11, 2030 - August 25, 2025Bachelor's Degree, Commerce at University of Kerala, India
January 11, 2030 - August 25, 2025Master of Business Administration (MBA), Marketing & Finance at Shivaji University, India
January 11, 2030 - August 25, 2025Bachelor’s Degree, Commerce at University of Kerala, India
January 11, 2030 - August 25, 2025Qualifications
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 25, 2025Google Ads Search & Measurement Certifications
January 11, 2030 - August 25, 2025HubSpot Inbound Marketing
January 11, 2030 - August 25, 2025LinkedIn Marketing Strategy
January 11, 2030 - August 25, 2025MCSE (Microsoft Certified Systems Engineer)
January 11, 2030 - August 25, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 25, 2025Google Ads Search & Measurement Certifications
January 11, 2030 - August 25, 2025HubSpot Inbound Marketing
January 11, 2030 - August 25, 2025LinkedIn Marketing Strategy
January 11, 2030 - August 25, 2025MCSE (Microsoft Certified Systems Engineer)
January 11, 2030 - August 25, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 25, 2025Google Ads Search & Measurement Certifications
January 11, 2030 - August 25, 2025HubSpot Inbound Marketing
January 11, 2030 - August 25, 2025LinkedIn Marketing Strategy
January 11, 2030 - August 25, 2025MCSE (Microsoft Certified Systems Engineer)
January 11, 2030 - August 25, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 25, 2025Google Ads Search & Measurement Certifications
January 11, 2030 - August 25, 2025HubSpot Inbound Marketing
January 11, 2030 - August 25, 2025LinkedIn Marketing Strategy
January 11, 2030 - August 25, 2025MCSE (Microsoft Certified Systems Engineer)
January 11, 2030 - August 25, 2025Industry Experience
Software & Internet, Healthcare, Professional Services, Retail, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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