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Growth‑marketing leader who writes the playbooks others borrow. 15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops. Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %. Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.…

Andrei Visan

Fractional CMO, Marketing Strategist, Growth Marketer, +5

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Growth‑marketing leader who writes the playbooks others borrow. 15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops. Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %. Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.…

Available to hire

Growth‑marketing leader who writes the playbooks others borrow.
15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops.
Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %.
Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

French

Advanced

Work Experience

Fractional CMO / VP Growth at Various seed to Series B and bootstrapped B2B SaaS (Self-employed)

June 1, 2021 - November 14, 2025

Owned end-to-end GTM across demand generation, lifecycle, and marketing operations for seed, Series B, and bootstrapped SaaS companies. Shipped 50+ high-impact experiments across paid, lifecycle, and PLG; achieved 120% YoY growth in SQL-level acquisition across 8 clients. Cut CAC payback from 14 to 9 months and lifted demo-to-trial conversion by 118% (median) via positioning revamps, offer design, and funnel repairs. Built revenue measurement with GA4, HubSpot, Salesforce, GTM (including server-side), and Looker Studio dashboards for CPL, SQL, pipeline dollars, and payback. Mentored distributed in-house marketers and established weekly experimentation cadence and performance rituals.

Marketing Director (Consulting) at Lanteria

March 31, 2023 - March 31, 2023

Repositioned product with security and led narrative and conversion optimization; doubled qualified pipeline and improved activation by 37%. Managed ~$220K annual paid media budget (Google & LinkedIn) and reduced blended CAC by 42% while increasing SQL volume 2.3×.

Head of Performance Marketing at Omniconvert

April 30, 2022 - April 30, 2022

Owned B2B lead generation engine; aligned Sales, Product, CS, and Marketing to accelerate qualified pipeline. Introduced governance for budget pacing, experiment design, and reporting to raise opportunity quality and volume.

Head of Marketing at PeopleHR

June 30, 2021 - June 30, 2021

Built an end-to-end growth engine spanning acquisition, activation, retention, and expansion; scaled inbound demos from 0 to 8,800+/year and unlocked £15M+ ARR with ~0.2–1% churn. Launched referral loops, in-product onboarding, and re-engagement programs delivering an average 183% YoY lift across demos, free trials, and PQAs. Partnered with Sales & CS to increase booked demo volume 141% YoY and accelerate pipeline velocity from MQL to Closed Won. Led a remote growth squad with OKR-driven sprints and GA/Looker Studio KPI dashboards; managing distributed teams since 2013.

Additional Consulting at SenseHR, Databasics, MoreCommerce

January 1, 2021 - November 14, 2025

Launched and scaled paid channels to sustain a constant flow of qualified meetings for Sales; maintained ~19.45% average Google Ads CVR for a DAM SaaS in AU/NZ. Conducted market and competitive analysis; set budgets and channel mix; owned forecasting and pacing to hit pipeline and payback targets.

Digital Marketing Leadership & PPC at 2Checkout/Verifone; Systor Systems

December 31, 2013 - December 31, 2013

Led multi-network paid acquisition (Google, Bing, LinkedIn, YouTube, etc.); owned copy, landing pages, and analytics foundations. Established keyword universes and negative keyword libraries to protect efficiency across international markets.

Growth Marketing Lead at People HR

June 1, 2013 - June 1, 2021

Built an end-to-end growth engine covering acquisition, activation, retention and expansion; scaled inbound demos from 0 to 8,800+ per year and unlocked £15M ARR while churn remained below 1%. Led analytics and experimentation across GA4 and Looker Studio; launched referral loops, in-product onboarding paths, and re-engagement campaigns that produced a 183% YoY lift in demo bookings, free-trial sign-ups, and product-qualified accounts. Partnered with Sales & CS to boost booked-demo volume 141% YoY and accelerated pipeline velocity from MQL to Won.

Head of Growth (Consulting) at Lanteria.com

June 1, 2022 - March 31, 2023

Repositioned HRIS with security-led messaging and conversion-optimised copy, doubling qualified pipeline and improving activation by 37%; supported 2022 acquisition. Managed $220K annual paid media budget across Google & LinkedIn; reduced blended CAC by 42% while increasing SQL volume by 2.3×.

Digital Marketing Consultant at Various Clients (Early Career)

January 1, 2010 - January 1, 2017

Delivered performance marketing campaigns for SaaS clients, honing PPC, SEO, and CRO skills across multiple contracts (2010–2017).