Growth‑marketing leader who writes the playbooks others borrow. 15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops. Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %. Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.…

Andrei Visan

Verified

Growth‑marketing leader who writes the playbooks others borrow. 15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops. Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %. Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.…

Available to hire

Growth‑marketing leader who writes the playbooks others borrow.
15  years scaling B2B‑SaaS ARR by engineering product‑led acquisition, activation, and expansion loops.
Repeatedly turned greenfield funnels into 8 000 + inbound demos/year and £15 M + ARR while holding churn below 1 %.
Fluent in GA4, Looker Studio, HubSpot, SFDC, and every major paid and PLG channel.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Advanced

Work Experience

Marketing Director (Consulting) at Lanteria
March 31, 2023 - March 31, 2023
Repositioned product with security and led narrative and conversion optimization; doubled qualified pipeline and improved activation by 37%. Managed ~$220K annual paid media budget (Google & LinkedIn) and reduced blended CAC by 42% while increasing SQL volume 2.3×.
Head of Growth (Consulting) at Lanteria.com
June 1, 2022 - March 31, 2023
Repositioned HRIS with security-led messaging and conversion-optimised copy, doubling qualified pipeline and improving activation by 37%; supported 2022 acquisition. Managed $220K annual paid media budget across Google & LinkedIn; reduced blended CAC by 42% while increasing SQL volume by 2.3×.
Head of Performance Marketing at Omniconvert
April 30, 2022 - April 30, 2022
Owned B2B lead generation engine; aligned Sales, Product, CS, and Marketing to accelerate qualified pipeline. Introduced governance for budget pacing, experiment design, and reporting to raise opportunity quality and volume.
Head of Marketing at PeopleHR
June 30, 2021 - June 30, 2021
Built an end-to-end growth engine spanning acquisition, activation, retention, and expansion; scaled inbound demos from 0 to 8,800+/year and unlocked £15M+ ARR with ~0.2–1% churn. Launched referral loops, in-product onboarding, and re-engagement programs delivering an average 183% YoY lift across demos, free trials, and PQAs. Partnered with Sales & CS to increase booked demo volume 141% YoY and accelerate pipeline velocity from MQL to Closed Won. Led a remote growth squad with OKR-driven sprints and GA/Looker Studio KPI dashboards; managing distributed teams since 2013.
Fractional CMO / VP Growth at Various seed to Series B and bootstrapped B2B SaaS (Self-employed)
June 1, 2021 - November 14, 2025
Owned end-to-end GTM across demand generation, lifecycle, and marketing operations for seed, Series B, and bootstrapped SaaS companies. Shipped 50+ high-impact experiments across paid, lifecycle, and PLG; achieved 120% YoY growth in SQL-level acquisition across 8 clients. Cut CAC payback from 14 to 9 months and lifted demo-to-trial conversion by 118% (median) via positioning revamps, offer design, and funnel repairs. Built revenue measurement with GA4, HubSpot, Salesforce, GTM (including server-side), and Looker Studio dashboards for CPL, SQL, pipeline dollars, and payback. Mentored distributed in-house marketers and established weekly experimentation cadence and performance rituals.
Additional Consulting at SenseHR, Databasics, MoreCommerce
January 1, 2021 - November 14, 2025
Launched and scaled paid channels to sustain a constant flow of qualified meetings for Sales; maintained ~19.45% average Google Ads CVR for a DAM SaaS in AU/NZ. Conducted market and competitive analysis; set budgets and channel mix; owned forecasting and pacing to hit pipeline and payback targets.
Digital Marketing Leadership & PPC at 2Checkout/Verifone; Systor Systems
December 31, 2013 - December 31, 2013
Led multi-network paid acquisition (Google, Bing, LinkedIn, YouTube, etc.); owned copy, landing pages, and analytics foundations. Established keyword universes and negative keyword libraries to protect efficiency across international markets.
Growth Marketing Lead at People HR
June 1, 2013 - June 1, 2021
Built an end-to-end growth engine covering acquisition, activation, retention and expansion; scaled inbound demos from 0 to 8,800+ per year and unlocked £15M ARR while churn remained below 1%. Led analytics and experimentation across GA4 and Looker Studio; launched referral loops, in-product onboarding paths, and re-engagement campaigns that produced a 183% YoY lift in demo bookings, free-trial sign-ups, and product-qualified accounts. Partnered with Sales & CS to boost booked-demo volume 141% YoY and accelerated pipeline velocity from MQL to Won.
Digital Marketing Consultant at Various Clients (Early Career)
January 1, 2010 - January 1, 2017
Delivered performance marketing campaigns for SaaS clients, honing PPC, SEO, and CRO skills across multiple contracts (2010–2017).

Education

BBA (coursework) at Spiru Haret University of Economic Studies
January 11, 2030 - November 14, 2025
BBA (course work) at Spiru Haret University, Bucharest, Romania
January 11, 2030 - January 8, 2026

Qualifications

Google Ads (Search, Measurement)
January 11, 2030 - November 14, 2025
GA4
January 11, 2030 - November 14, 2025
GA4
January 11, 2030 - January 8, 2026
Looker Studio
January 11, 2030 - January 8, 2026
HubSpot
January 11, 2030 - January 8, 2026
Google Ads Cert
January 11, 2030 - January 8, 2026
Bing Ads Cert
January 11, 2030 - January 8, 2026
Salesforce
January 11, 2030 - January 8, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    Chief Marketing Officer / Head of Marketing - B2B SaaS

    Led marketing and growth through PeopleHR’s scale-up from zero revenue to £15M ARR before acquisition.

    -Built the acquisition and revenue engine that supported growth from launch to £15M ARR.

    -Delivered 2,900% return on marketing investment through high-intent demand generation, funnel optimisation, experimentation, and disciplined budget allocation.

    -Owned the customer journey from awareness and demand generation through demos, trials, activation, retention, and expansion.

    -Supported 0.2% annual churn through stronger customer fit, acquisition quality, and alignment across Marketing, Sales, Product, and Customer Support.

    -Partnered directly with the CEO and leadership team on company strategy, GTM, product direction, commercial priorities, and growth planning.

    -Established shared funnel definitions, KPI reporting, marketing-sales handoffs, and revenue accountability.

    Founder | Fractional CMO / Head of Growth | B2B & SaaS

    Help B2B SaaS founders and leadership teams turn marketing strategy into qualified pipeline, stronger acquisition economics, and measurable revenue growth.

    -Delivered portfolio results including +183% conversions and +141% qualified leads, alongside reductions in CAC.

    -Build and optimise full-funnel demand generation across Google Ads, paid search, LinkedIn, landing pages, CRO, measurement, and sales feedback.

    -Translate company growth targets into GTM, ICP, positioning, demand generation, lifecycle, and revenue priorities across Marketing, Sales, Product, and Customer Success.

    -Lead search-growth programmes spanning Google Ads, SEO, AI Visibility/AEO, landing-page messaging, conversion, and measurement.

    -Advise and coach internal marketers and specialists on prioritisation, experimentation, reporting, and execution.

    -Focus measurement on qualified meetings, SQLs, pipeline, CAC, and revenue rather than lead volume alone.