Available to hire
I am a Growth Performance Marketing Leader with 12 years of experience driving revenue growth for online DTC e-commerce retailers and accelerating user acquisition for B2C consumer app brands. I have managed 6-figure monthly budgets across Meta, SEM, Google (Shopping, PMax), Google UAC, Apple Search Ads, TikTok, Snapchat and YouTube to maximize ROAS and profitability. I excel at optimizing conversion funnels, landing pages, and creative testing across FMCG, fashion, skincare, and consumer goods, and I have a proven track record of delivering sustained revenue growth and efficient CAC across diverse verticals.
I enjoy building data-driven acquisition strategies, leading cross-functional teams, and shaping ROI-focused media plans for retail, telecom, fintech, and consumer brands. I’m passionate about measurement frameworks (GA4, MMM/MTA, incrementality), first-party audience strategies, and programmatic growth, always with an eye on long-term profitability and scalable performance.
Skills
Experience Level
Language
English
Fluent
Work Experience
Data & Audience Strategy Lead at Wavemaker
July 1, 2025 - November 18, 2025Leading performance marketing media strategies across e-commerce and mobile app channels for a portfolio of clients, managing $150K+ monthly budgets and driving measurable revenue growth. Implemented GA4 enhanced e-commerce, mobile attribution (AppsFlyer, Adjust, SKAdNetwork), MTA and MMM, and retention marketing tools for data-driven budget optimization. Built cross-functional teams and programmatic strategies using first-party data and audience segmentation.
Senior Media Planner at Wavemaker
June 1, 2025 - June 1, 2025Led performance marketing campaigns across e-commerce and mobile apps with six-figure monthly investments; combined Google Shopping, PMax, SEM, Meta Ads for e-commerce and Google UAC, ASA, Meta for mobile apps. Drove post-install events and retention to maximize LTV; achieved 6-10% MoM revenue growth and 40% CAC reduction for a telecom app; improved conversions through landing-page testing.
Senior Manager – Media Planning at Hiveminds (Madison World)
January 1, 2022 - January 1, 2022Supported business development by creating ROI-led digital media plans; pitched and won multiple deals (WON 12 pitches in 6 months); managed e-commerce and app marketing strategies to scale online sales and acquisition; drove incremental orders for key clients.
Group Head – Media at Tonic Worldwide
April 1, 2021 - April 1, 2021Monitored branding and performance campaigns for 15+ clients; led e-commerce user acquisition across FMCG, fashion, beauty, and home goods with $200K+ monthly budgets across Google, Meta, programmatic, and affiliate channels; achieved 30% growth in media business and onboarded first D2C e-commerce client on Amazon.
Group Manager – Digital Media Planning at Lodestar UM/FCB ULKA
October 1, 2017 - October 1, 2017Acquired new business accounts worth over $1M to $40M; developed and implemented integrated media planning strategies for online and offline channels; contributed to securing key multi-brand engagements.
Senior Executive – Digital Media at Nascent Info Technology
March 1, 2016 - March 1, 2016Managed government clients (Govt of Gujarat) including social media account management, digital marketing, and media planning/buying across paid channels.
Digital Brand Executive & Planner at Publicis Beehive Communications
July 1, 2015 - July 1, 2015Managed social media accounts, media planning and promotions for diverse clients; monitored paid media brand awareness and lead generation campaigns.
Senior Media Planner at Wavemaker
June 30, 2025 - June 30, 2025Led performance marketing campaigns across e-commerce and mobile apps with six-figure monthly investments; specialized in Google Shopping, PMax, SEM, Meta Ads, Google UAC, Apple Search Ads, TikTok, Snapchat, and YouTube; optimized post-install events and retention to maximize LTV; built creative testing frameworks and maintained hands-on expertise across primary platforms.
Senior Manager – Media Planning at Hiveminds (Madison World)
January 31, 2022 - January 31, 2022Supported the business development team for ROI-driven digital media pitches; managed ecommerce and app marketing strategies for B2C clients; identified opportunities for growth and expansion across ecommerce channels; contributed to client ROI through data-driven media strategy and execution.
Group Manager – Digital Media Planning at Lodestar UM/FCB ULKA
October 31, 2017 - October 31, 2017Acquired new business accounts; assisted in closing major accounts worth over $1M to $40M by creating and presenting ROI-driven digital media plans and strategies; developed integrated media planning strategies for online and offline channels.
Digital Brand Executive & Planner at Publicis Beehive Communications
July 31, 2015 - July 31, 2015Managed social media accounts and handled media planning & promotion; monitored paid media brand awareness and lead generation campaigns; contributed to digital brand initiatives for multiple clients.
Senior Executive – Digital Media at Nascent Info Technology
April 1, 2021 - April 1, 2021Managed Government of Gujarat accounts including social media management, digital marketing, media planning, and media buying across paid channels (Social, YouTube, SEM, GDN, roadblocks, mobile and video).
Education
Master of Science in Marketing Communication (Advertising) at University of Bedfordshire, UK
January 11, 2030 - January 1, 2010Bachelor of Business Administration in Management with Advanced Marketing at Saurashtra University, India
January 11, 2030 - January 1, 2009Master of Science in Marketing Communication (Advertising) at University of Bedfordshire, UK
January 11, 2030 - January 1, 2010Bachelor of Business Administration in Management with Advanced Marketing at Saurashtra University, India
January 11, 2030 - January 1, 2009Qualifications
MSc Marketing Communication, UK
September 1, 2009 - November 30, 2010Industry Experience
Retail, Media & Entertainment, Telecommunications, Financial Services, Software & Internet, Consumer Goods, Travel & Hospitality
Skills
Experience Level
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