Available to hire
Think of content like the perfect cup of tea — flavorful, well-balanced, and memorable. I’m the teabag: steeped in strategy, soaked in creativity, and crafted to deliver impact. Design draws attention, but it’s the words — the storytelling — that linger. Whether it’s a 10-second Reel, a carousel caption, or a launch campaign, I blend insight with imagination to build content that connects, performs, and sticks.
As a Social Media Manager and Content Specialist with 9+ years of experience, I’m not just creating posts — I’m building digital narratives that grow brands, spark engagement, and move audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Arabic
Intermediate
Gujarati
Intermediate
Work Experience
Content Creator/ Social Media Manager at Footprint Real Estate
June 1, 2024 - PresentLed content strategy for 5+ real estate brand accounts, driving a 35% increase in organic reach within 3 months. Developed targeted content calendars and creative briefs for luxury residential launches, tailored to investor and end-user personas. Produced video-first content optimised for Instagram Reels and TikTok, resulting in 20%+ average engagement rate. Collaborated cross-functionally with sales, design, and CRM teams to align digital messaging with conversion goals.
Senior Content Specialist at Pinetree FZC
June 1, 2024 - July 31, 2025Delivered 40%+ client social media growth through strategic content planning. Crafted engaging, short-form video content with high retention and shareability. Created brand-specific voice guides and content calendars for global brands. Worked across industries including automotive, lifestyle, logistics, and tech. Notable clients: Michelin, Ring, Changan, GSL, Bin Hilal, EHS, Barrett.
Sub-Editor/Reporter at The Brew News
April 1, 2023 - July 31, 2025Edited, optimised, and curated content for online distribution. Researched stories, conducted interviews, and delivered original pieces. Recommended trending content formats for social amplification. Supported editorial and social media content convergence.
Social Media & Marketing Coordinator at Al Nisr Cinema Film LLC / Star Cinemas
March 1, 2020 - July 31, 2025Led website redesign initiatives that improved user experience and resolved over 70% of usability issues. Increased social following by 40% with targeted, film-based content campaigns. Created compelling content for brand and corporate campaigns, aligning with business objectives and marketing goals. Implemented innovative solutions to address audience pain points, resulting in improved satisfaction and engagement. Strengthened digital brand presence through cohesive platform strategies and measurable performance gains.
Content Creator / Social Media Manager at Real Estate Brokerage Company
June 1, 2024 - PresentLed content strategy for 5+ real estate brand accounts, driving a 35% increase in organic reach within 3 months. Developed targeted content calendars and creative briefs for luxury residential launches, tailored to investor and end-user personas. Produced video-first content optimized for Instagram Reels and TikTok, resulting in 20%+ average engagement rate. Collaborated cross-functionally with sales, design, and CRM teams to align digital messaging with conversion goals.
Senior Content Specialist at Pinetree FZC
August 1, 2021 - June 1, 2024Delivered 40%+ client social media growth through strategic content planning. Crafted engaging, short-form video content with high retention and shareability. Created brand-specific voice guides and content calendars for global brands. Worked across industries including automotive, lifestyle, logistics, and tech. Notable clients: Michelin, Ring, Changan, GSL, Bin Hilal, EHS, Barrett.
Sub-Editor/Reporter at The Brew News
November 1, 2021 - April 1, 2023Edited, optimized, and curated content for online distribution. Researched stories, conducted interviews, and delivered original pieces. Recommended trending content formats for social amplification. Supported editorial and social media content convergence.
Social Media & Marketing Coordinator at Al Nisr Cinema Film LLC / Star Cinemas
April 1, 2017 - March 1, 2020Led website redesign initiatives that improved user experience and resolved over 70% of usability issues. Increased social following by 40% with targeted, film-based content campaigns. Created compelling content for brand and corporate campaigns, aligning with business objectives and marketing goals. Implemented innovative solutions to address audience pain points, resulting in improved satisfaction and engagement. Strengthened digital brand presence through cohesive platform strategies and measurable performance gains.
Education
Bachelor’s Degree at American University of Sharjah
January 1, 2009 - December 31, 2013Bachelor's Degree at American University of Sharjah
January 1, 2009 - December 1, 2013Qualifications
Industry Experience
Real Estate & Construction, Media & Entertainment, Transportation & Logistics, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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