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I'm a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role. I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.…I'm a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role. I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.

Vitor Cochela

Growth Marketer, Marketing Strategist, Performance Marketer, +4

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I'm a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role. I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.…I'm a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role. I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.

Available to hire

I’m a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role.

I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Performance Marketing Specialist at Elumynt

December 1, 2024 - Present

Developed and executed growth strategies for major brands across fitness, fashion, kids and home goods. Managed over $500K in paid media across Google and Meta. Supported the performance management of 30+ brands. Delivered 100+ performance briefs with actionable insights. Revamped clients' product feeds on Data Feed Watch for continuous name testing, better delivery and higher efficiency. Led and optimized campaigns for high-revenue brands such as Chemical Guys, Grill Bots, Glam-Aholic Lifestyle, Billabong and TrophySmack.

Growth Marketing Manager at Vetto Group

November 1, 2024 - October 9, 2025

Consistently achieved an average of over 3x ROAS across accounts and platforms with over $500K USD spend. Generated 100,000+ new customers across all stores through paid ads, email, SMS and WhatsApp. Scaled 3 brands from 0 to over $10k/mo in revenue in under 1 year. Conceptualized over 5,000 ad creatives for Meta, Google, Pinterest, Taboola and TikTok. Developed and optimized over 50 landing pages and websites using CRO and other tactics. Led cross-functional teams with diverse roles and managed 10+ people. Built branding and growth strategies for Beverley Joias, La Rouge, Secure Pro and Ponto Azul.

Growth Marketing Manager at Brave Ads Agency

October 1, 2024 - October 9, 2025

Onboarded 30+ new clients with strong communication and long-term satisfaction. Acquired 50+ new clients by structuring a client acquisition methodology and building scalable systems for lead generation, conversion and retention. Managed over $300K in ad spend across Meta, Google and TikTok. Led teams of 5+ members and oversaw more than 10 people. Built and structured the entire paid ads and strategy team from the ground up.

Marketing Analyst at RD Station

June 1, 2019 - October 9, 2025

Specialized in Marketing Automation with in-depth training on platform usage and demand generation. Completed SDR training, gaining hands-on experience in customer care, retention and relationship management. Immersed in Customer Support and Customer Success, gaining a 360° view of operations and cross-functional collaboration.

Growth Marketing Specialist at Elumynt

December 1, 2024 - Present

Developed and executed growth strategies for major brands across fitness, fashion, kids, and home goods. Managed over $500K in paid ads across Google and Meta. Directly and indirectly supported the performance management of 30+ brands. Delivered 100+ performance briefs with actionable insights. Revamped client product feeds on Data Feed Watch, optimizing structure for continuous name testing, better delivery and higher efficiency. Led and optimized performance marketing campaigns for high-revenue brands such as Chemical Guys, Grillbots, Glam-Aholic Lifestyle, Billabong, and TrophySmack.

Growth Marketing Manager at Vetto Group

November 1, 2024 - October 9, 2025

Consistently achieved an average of over 3x ROAS across all accounts and platforms with over $500K USD spent in Paid Media. Generated 100,000+ new customers across all stores via paid ads, email, SMS, and WhatsApp. Scaled 3 brands from 0 to over $100k/month in revenue. Created 5,000+ ad creatives for Meta, Google, Pinterest, Taboola and TikTok. Developed and optimized over 50 Landing Pages and websites using CRO and other tactics. Led cross-functional team with diverse roles (performance marketers, designers, copywriters, strategists), directly managing over 10 people. Built brands from concept to growth strategy, with clients like Bever ly Joias, La Rouge, Secure Pro, and Ponto Azul.

Performance Marketing Manager at Brave Ads Agency

October 1, 2024 - October 9, 2025

Onboarded 30+ new clients, ensuring strong communication and long-term satisfaction. Acquired 50+ new clients by structuring a client acquisition methodology and scalable systems for lead generation, conversion, and retention. Managed over $300K in ad spend across major platforms including Meta, Google, and TikTok. Led teams of 5+ and built the paid ads and strategic framework from the ground up.

Growth Marketing Manager at Step App

June 1, 2021 - October 9, 2025

Led growth initiatives for a startup, focusing on product-market fit, ICP alignment, and cross-functional collaboration to deliver growth features and optimize the go-to-market strategy. Drove early traction including client acquisition and onboarding.

Marketing Analyst at RD Station

June 1, 2019 - October 9, 2025

Specialized in Marketing Automation with in-depth training on platform usage and demand generation. Completed SDR training and built prospecting, qualification, and pipeline generation processes. Gained hands-on experience in customer care, retention, and customer success, collaborating across departments to understand operational and growth needs.

Growth Marketing Manager at Vetto Group

February 1, 2021 - November 1, 2024

Consistently achieved an average of over 3x ROAS across accounts and platforms with over $500K USD spent in paid media. Generated 100,000+ new customers across all stores via paid ads, email, SMS, and WhatsApp. Scaled 3 brands from 0 to over $100k/mo in less than 1 year. Conceptualized over 5,000 ad creatives for Meta, Google, Pinterest, Taboola, and TikTok. Developed and optimized over 50 landing pages and websites using CRO. Led cross-functional teams of 10+ people and built out brand growth strategies for Beverly Joias, La Rouge, and Secure Pro.

Growth Marketing Manager at Brave Ads Agency

November 1, 2023 - October 1, 2024

Onboarded 30+ new clients with strong communication and long-term satisfaction. Structured a client acquisition methodology and scalable systems for lead generation, conversion, and retention to acquire 50+ new clients. Managed over $300K in ad spend across Meta, Google, and TikTok. Led teams of 5+ members, totaling 10+ people. Built and organized the paid ads and strategy teams from the ground up.

Growth Marketing Specialist at Remote Elumynt

December 1, 2024 - Present

Developed and executed growth strategies for major brands across fitness, fashion, kids, and home goods; managed over $500K in paid ads across Google and Meta; supported performance management of 30+ brands; delivered 100+ performance briefs with actionable insights; revamped product feeds on Data Feed Watch for continuous name testing and higher efficiency; led campaigns for revenue-heavy brands including Chemical Guys, Grill Bots, Glam-Aholic Lifestyle, Billabong and TrophySmack.

Performance Marketing Manager at Brave Ads Agency

November 1, 2023 - October 1, 2024

Onboarded 30+ new clients, ensuring strong communication and long-term satisfaction. Acquired 50+ new clients by structuring a client acquisition methodology and building scalable systems for lead generation, conversion, and retention. Managed over $300K in ad spend across major platforms including Meta, Google, and TikTok. Led teams of 5+ members at a time, managing over 10 people in total. Built and structured the entire paid ads and the strategy team from the ground up.

Growth Marketing Manager at SteppApp

July 1, 2020 - June 1, 2021

Achieved a successful exit within 2 years, delivering significant value growth to stakeholders. Validated Product-Market Fit through customer research, iteration, and continuous feedback loops. Acquired the first 20 clients within 2 months, providing demand and accelerating early traction. Led a cross-functional team of 5+, covering content, paid social, paid search, design, and growth. Played a key role in the creation of 5+ new platform features by collaborating with the product team on the road map strategy, integrating ICP pain points and user experience insights.