Vitor Cochela
I'm a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy.
About
I’m a Growth Marketing Specialist with professional experience across Performance Marketing, Leadership, Analytics, Marketing Automation, Funnel Optimization and Brand Strategy. I have personally overseen the investment of over $1 million in paid media and helped scale results for companies in the US, Europe, and LATAM, including brands with monthly revenue over $2 million. I’ve been part of big tech ecosystems such as RD Station and even founded and scaled a B2B startup from 0 to a successful exit. Going forward, my goal is to combine my prior experience and skills in growth strategy and performance marketing into a Growth Marketing role.
I thrive in data-driven, cross-functional environments and enjoy turning insights into actionable growth campaigns. I bring a collaborative leadership style, a strong focus on ROI, and a passion for building scalable systems that drive sustainable business momentum.
- 7 years' experience
- Joined October 2025
Skills· 18
Languages
- EnglishFluent
- PortugueseFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Software & Internet
- Professional Services
- Other
- Education
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Work experience· 14 roles
Developed and executed growth strategies for major brands across fitness, fashion, kids, and home goods; managed over $500K in paid ads across Google and Meta; supported performance management of 30+ brands; delivered 100+ performance briefs with actionable insights; revamped product feeds on Data Feed Watch for continuous name testing and higher efficiency; led campaigns for revenue-heavy brands including Chemical Guys, Grill Bots, Glam-Aholic Lifestyle, Billabong and TrophySmack.
Developed and executed growth strategies for major brands across fitness, fashion, kids, and home goods. Managed over $500K in paid ads across Google and Meta. Directly and indirectly supported the performance management of 30+ brands. Delivered 100+ performance briefs with actionable insights. Revamped client product feeds on Data Feed Watch, optimizing structure for continuous name testing, better delivery and higher efficiency. Led and optimized performance marketing campaigns for high-revenue brands such as Chemical Guys, Grillbots, Glam-Aholic Lifestyle, Billabong, and TrophySmack.
Developed and executed growth strategies for major brands across fitness, fashion, kids and home goods. Managed over $500K in paid media across Google and Meta. Supported the performance management of 30+ brands. Delivered 100+ performance briefs with actionable insights. Revamped clients' product feeds on Data Feed Watch for continuous name testing, better delivery and higher efficiency. Led and optimized campaigns for high-revenue brands such as Chemical Guys, Grill Bots, Glam-Aholic Lifestyle, Billabong and TrophySmack.
Education· 7
Certifications and awards· 36
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