I am a UX/UI leader focused on strategic product design and CX, with a mission to empower collaborative teams to deliver innovative solutions that improve people's lives. I bring 12+ years of experience across MarTech, FinTech, and game development, specializing in end-to-end product design, user research, and agile delivery. I excel at leading cross-functional teams and translating complex ideas into intuitive experiences while prioritizing accessibility and WCAG 2.1 standards. My work is driven by human-centered design—driving product vision, user advocacy, and measurable outcomes for both users and businesses. I’ve steered initiatives from discovery to hand-off in roles at Kolmeo, Atisfy, and blockchain fintech projects, always aiming to create digital experiences that are not only innovative but genuinely improve lives.

Vivek Vasudevan

I am a UX/UI leader focused on strategic product design and CX, with a mission to empower collaborative teams to deliver innovative solutions that improve people's lives. I bring 12+ years of experience across MarTech, FinTech, and game development, specializing in end-to-end product design, user research, and agile delivery. I excel at leading cross-functional teams and translating complex ideas into intuitive experiences while prioritizing accessibility and WCAG 2.1 standards. My work is driven by human-centered design—driving product vision, user advocacy, and measurable outcomes for both users and businesses. I’ve steered initiatives from discovery to hand-off in roles at Kolmeo, Atisfy, and blockchain fintech projects, always aiming to create digital experiences that are not only innovative but genuinely improve lives.

Available to hire

I am a UX/UI leader focused on strategic product design and CX, with a mission to empower collaborative teams to deliver innovative solutions that improve people’s lives. I bring 12+ years of experience across MarTech, FinTech, and game development, specializing in end-to-end product design, user research, and agile delivery. I excel at leading cross-functional teams and translating complex ideas into intuitive experiences while prioritizing accessibility and WCAG 2.1 standards.

My work is driven by human-centered design—driving product vision, user advocacy, and measurable outcomes for both users and businesses. I’ve steered initiatives from discovery to hand-off in roles at Kolmeo, Atisfy, and blockchain fintech projects, always aiming to create digital experiences that are not only innovative but genuinely improve lives.

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Language

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Work Experience

Senior Product Designer at Kolmeo
January 1, 2025 - Present
Led end-to-end product design for a new platform initiative at Kolmeo, achieving feature parity with competitors while delivering a streamlined, intuitive solution that preserves business flexibility. Joined at the discovery phase, owned the design direction, developed end-to-end concepts, and produced high-fidelity prototypes and developer handoffs for build. Collaborated with Product Manager and Solution Architect to translate business requirements into user-centered design; aligned features with performance, accessibility, and visual design standards; contributed to the design system and created reusable components. Advocated for accessibility (WCAG 2.1) and engaged cross-functional teams to validate concepts through usability testing and stakeholder reviews. Drove iterative improvements through Agile sprints, enabling faster collaboration and fewer revisions during implementation.
Lead Product and UX designer at Atisfy Pte. Ltd.
March 1, 2024 - October 7, 2025
Led a 6-person design team across UX, UI, graphic and motion disciplines to deliver an AI-driven influencer marketing product. Onboarded 50+ brands on AtisfyReach and 18K+ influencers on Atisfyre, while reducing platform onboarding time by 41%. Defined product vision and strategy, conducted qualitative and quantitative research, created personas and journey maps, and translated insights into design decisions. Managed discovery through delivery, collaborated with Product, Engineering, Marketing and Data teams, and ensured accessibility and brand consistency. Implemented design system strategy and content modelling; improved agile workflows using JIRA; fostered a collaborative, inclusive culture and mentored designers to boost team output by 42%.
Senior UX/UI Designer at Blockchain Tech (FinTech Industry)
June 1, 2019 - October 7, 2025
Spearheaded user-centered blockchain design for a four-product ecosystem (Coinloop, Jinance, Octowallet, String.funding). Conducted user research, ideation, prototyping and usability testing; produced wireframes, high-fidelity designs, and interaction details. Prioritized security and mobile-friendly experiences while maintaining usability; developed information architecture and interface copy; created educational animations for user onboarding; collaborated with cross-functional teams (PM, Eng, Security) to validate solutions and ensure alignment with agile processes.
Lead Product and UX/UI Designer at One Eyed Octopus Studios
June 1, 2018 - October 7, 2025
Led end-to-end product and UX/UI design for over 10 client-centric solutions across IT and game development, focusing on mobile-first experiences and efficient project management. Managed concept to delivery, created wireframes, mockups, prototypes, and design specifications while ensuring client alignment and accessibility. Built human-centered design frameworks and streamlined collaboration with stakeholders and multidisciplinary teams. Mentored junior designers and supported project management using Trello to deliver high-quality solutions on schedule.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Gaming, Financial Services, Education, Software & Internet, Professional Services, Real Estate & Construction
    paper Mantro - A Human-Centered Restaurant Management Suite

    If kitchens are a symphony of timing, teamwork, and flow, most restaurant tools feel like static sheet music - rigid, fragmented, and hard to follow under pressure.

    With Mantro, the mission was to reimagine restaurant management from the inside out - grounding every interaction in how real staff and managers actually work throughout a service. The outcome is not just screens, but a system that moves with people instead of around them.

    *** Where It Started

    The spark was simple: restaurant teams are busy, overwhelmed, and often stuck between legacy systems that don’t reflect how shifts unfold. Instead of adding another static tool, I asked a different question -
    How might a restaurant management platform feel like an intuitive teammate rather than a burden?

    This mindset shaped the design from day one. Rather than simply mapping features to screens, Mantro was conceived as a responsive, context-aware system that helps teams stay in rhythm with service — whether it’s tracking orders, managing tasks, or keeping everyone coordinated.

    Designing for Real Moments

    Restaurants don’t pause - and neither should good design.

    My process started with understanding flow:

    1. What does a line cook need during a peak rush?
    2. How does a manager prioritize competing demands?
    3. Where do breakdowns happen when the orders start piling in?

    From there, I translated insights into an interface that feels natural, accessible, and anticipatory. Every interaction - from dashboard overviews to task transitions - was purpose-built to reduce noise and support momentum.

    Creative Approach & Craft

    Mantro’s experience is built on:

    1. A visual language that declutters complexity and highlights immediacy
    2. Fluent mobile-first design optimized for frontline staff and managers
    3. Seamless transitions that feel intuitive under stress, not just in calm usability tests

    This project spans UX design, UI refinement, and interaction design, combining both analytical structure and creative empathy.

    A Platform That Respects the Pace of Service

    Mantro isn’t just an app — it’s a tool designed for real work:

    1. Clear, purpose-driven screens that scale across shifts
    2. A system that fits the unpredictable rhythm of hospitality
    3. Interfaces that help people make better decisions, faster

    It’s about more than efficiency - it’s about elevating the everyday work of teams who move fast and think on their feet.

    This project reflects my belief that exceptional product design doesn’t just look good - it feels right where it matters most.

    👉 Explore the Full Project on Behance
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    paper AtisfyReach — Designing Trust at Scale

    Influencer marketing sounds simple on the surface: find creators, reach out, launch campaigns. In reality, brands are overwhelmed by noise, spreadsheets, and guesswork — while creators struggle with clunky tools that don’t respect their time.

    AtisfyReach started with a clear problem:

    How might we help brands find the right creators faster, with confidence, and without friction?

    I joined Atisfy during the discovery phase as Design Lead, responsible for shaping the end-to-end experience of the AtisfyReach Progressive Web App. My role was to turn a complex, data-driven system into a product that feels effortless.

    From Complexity to Clarity

    Early research revealed two key tensions:

    1. Brands wanted data-backed decisions, but not dashboards full of noise
    2. Creators wanted speed and transparency, not long onboarding flows

    The design challenge wasn’t adding more features - it was knowing what to hide, what to surface, and when.

    I designed a mobile-first PWA that guides users through discovery, shortlisting, and campaign creation with momentum. AI insights are woven into the experience quietly, helping users make better decisions without ever feeling like they’re “using AI.”

    Designing with AI, Not Around It

    Rather than treating AI as a separate feature, I designed the interface so intelligence appears exactly where decisions are made — during creator discovery, evaluation, and shortlisting. This reduced cognitive load while preserving user trust and control.

    A scalable design system supported rapid experimentation as the product evolved, allowing the team to ship faster without compromising consistency or quality.

    The Outcome

    The result was a platform that helped Atisfy onboard 50+ brands and 18,000+ influencers, while reducing onboarding time by 41%. More importantly, it replaced uncertainty with confidence - turning influencer marketing into a repeatable, scalable workflow.

    AtisfyReach reflects how I approach product design:
    start with human problems, design for real-world behaviour, and let technology disappear into the experience.

    👉 View Interactive Prototype
    (https://www.twine.net/signin