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I am a strategic designer with over three years of experience in luxury fashion, focused on cohesive brand identities and editorial site updates. I bridge creative storytelling with commercial objectives to ensure brand consistency across digital and physical touchpoints. I specialize in directing seasonal photography and crafting bespoke digital patterns for high-profile events and premium collection launches. My work spans brand strategy, asset production, and cross-functional collaboration with production teams to deliver campaigns that feel premium across digital and print platforms.…I am a strategic designer with over three years of experience in luxury fashion, focused on cohesive brand identities and editorial site updates. I bridge creative storytelling with commercial objectives to ensure brand consistency across digital and physical touchpoints. I specialize in directing seasonal photography and crafting bespoke digital patterns for high-profile events and premium collection launches. My work spans brand strategy, asset production, and cross-functional collaboration with production teams to deliver campaigns that feel premium across digital and print platforms.

Vivian Liang

Graphic Designer, Brand Designer, Illustrator, +2

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I am a strategic designer with over three years of experience in luxury fashion, focused on cohesive brand identities and editorial site updates. I bridge creative storytelling with commercial objectives to ensure brand consistency across digital and physical touchpoints. I specialize in directing seasonal photography and crafting bespoke digital patterns for high-profile events and premium collection launches. My work spans brand strategy, asset production, and cross-functional collaboration with production teams to deliver campaigns that feel premium across digital and print platforms.…I am a strategic designer with over three years of experience in luxury fashion, focused on cohesive brand identities and editorial site updates. I bridge creative storytelling with commercial objectives to ensure brand consistency across digital and physical touchpoints. I specialize in directing seasonal photography and crafting bespoke digital patterns for high-profile events and premium collection launches. My work spans brand strategy, asset production, and cross-functional collaboration with production teams to deliver campaigns that feel premium across digital and print platforms.

Available to hire

I am a strategic designer with over three years of experience in luxury fashion, focused on cohesive brand identities and editorial site updates. I bridge creative storytelling with commercial objectives to ensure brand consistency across digital and physical touchpoints.

I specialize in directing seasonal photography and crafting bespoke digital patterns for high-profile events and premium collection launches. My work spans brand strategy, asset production, and cross-functional collaboration with production teams to deliver campaigns that feel premium across digital and print platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Freelance Digital Designer at TUF NETWORK

March 1, 2026 - Present

Freelance digital design work in London, collaborating with clients to deliver cohesive brand visuals, digital assets, and editorial updates.

Seasonal Brand Ambassador at Canada Goose

November 1, 2025 - January 1, 2026

Created large-scale illustrations and wall art for fashion events and in-store decorations; collaborated with marketing to develop visual assets aligned with product launches and campaigns; worked with clients and art directors to craft versatile brand identities across luxury formats; conducted research to develop hand-drawn prints and cohesive fabric patterns.

Brand Designer at MOBLAB

October 1, 2023 - June 1, 2024

Led brand design projects; improved purchase decisions by guiding feature and material education; supported visual merchandising with a cohesive color story; translated complex product stories into accessible luxury communication; achieved a peak daily transaction value of £8K and an ATV of £850; increased add-on purchases by 1.5 UPT on peak selling days; applied global brand guidelines to retail environments to enhance the customer journey.

Visual & Identity Designer at Jollify Creative

December 1, 2020 - June 1, 2023

Designed and implemented brand identities and visual systems; produced comprehensive style guides; translated brand strategy into visual language for clients; delivered print and digital collateral including packaging and marketing materials; collaborated with cross-functional teams to ensure consistency across touchpoints.

Graphic Design Intern at TVBS News

November 1, 2017 - May 1, 2019

Assisted design team with infographics and editorial visuals; supported the production of TV-ready visuals and on-air graphics; collaborated with reporters to craft compelling storytelling.