I'm Vladislava, a graphic designer and branding expert based in Aveiro, Portugal, with over 20 years of experience leading design teams and shaping visual identities. I specialize in print, layout, branding, and logo design, and I love turning ideas into visually compelling stories. I built and led DriftLand, an international brand that started in Russia and is now growing in Portugal. I thrive on developing concepts, guiding teams, and delivering measurable brand outcomes, and I'm excited to bring my visual communication and strategic branding expertise to a dynamic Portuguese company.…

Vladislava Tazetdinova

I'm Vladislava, a graphic designer and branding expert based in Aveiro, Portugal, with over 20 years of experience leading design teams and shaping visual identities. I specialize in print, layout, branding, and logo design, and I love turning ideas into visually compelling stories. I built and led DriftLand, an international brand that started in Russia and is now growing in Portugal. I thrive on developing concepts, guiding teams, and delivering measurable brand outcomes, and I'm excited to bring my visual communication and strategic branding expertise to a dynamic Portuguese company.…

Available to hire

I’m Vladislava, a graphic designer and branding expert based in Aveiro, Portugal, with over 20 years of experience leading design teams and shaping visual identities. I specialize in print, layout, branding, and logo design, and I love turning ideas into visually compelling stories.

I built and led DriftLand, an international brand that started in Russia and is now growing in Portugal. I thrive on developing concepts, guiding teams, and delivering measurable brand outcomes, and I’m excited to bring my visual communication and strategic branding expertise to a dynamic Portuguese company.

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Language

English
Intermediate
Portuguese
Intermediate
Italian
Beginner
Russian
Fluent

Work Experience

Graphic Designer / Visual Designer at Freelance / Self-Employed
December 21, 2025 - Present
Visual design for digital and print projects, including branding, layouts, illustrations, and presentation materials. Experience working independently with international clients and managing projects from concept to final delivery.
Founder & Creative Director at Drift Land
March 1, 2016 - Present
Led the full lifecycle of a design-focused brand, from concept development and visual identity to marketing and sales. Developed and executed brand strategy, marketing concepts, and visual content for an international glass jewelry brand, building brand awareness and customer loyalty. Managed and trained a small creative team (up to 5 people), overseeing project execution, quality control, and production optimization. Orchestrated brand presence at 15+ exhibitions and international events, including Venice Glass Week and Milan Jewelry Week (2022), showcasing product design and visual merchandising. Drove growth to over 2,300 retail customers across 49 countries and cultivated a strong social media following (25,000+ Instagram followers by 2021). Oversaw all aspects of visual communication, including content creation for social media, product photography, and promotional materials.
Head of Design Group at StarLine LLC
January 1, 2013 - January 1, 2018
Led and managed a team of 9 designers, overseeing strategic and operational planning, budget control, and project timelines. Directed the redesign and transformation of graphic and advertising materials across the company. Developed design concepts and visual solutions for various projects, including web and mobile applications. Created 3 mobile applications and 8 websites, along with corporate identities for three subsidiary projects. Projects received prestigious national and international awards, including the 'Golden Dolphin' at the Cannes Corporate Media & TV Awards (2015) and 1st prize at the National Design Competition of the Union of Designers of Russia (2015 and 2017). Managed internal documentation, prepared reports and presentations, and represented the company at exhibitions and conferences.
Head of Urban Environment Design Department at NIP C General Plan of Saint Petersburg
January 1, 2011 - January 1, 2013
Managed a team of 15 specialists, ensuring adherence to project deadlines and compliance with regulatory standards. Developed design concepts, programs, and regulations in urban environment design for Saint Petersburg. Coordinated with government bodies for project approvals and prepared technical specifications for state contracts. Restructured the department, hiring and training 10 new employees. Authored and published 4 regulations and 8 urban planning concepts. Wrote, laid out, and published a 420-page monograph 'Peterburg Style'.
Founder & Creative Director at DriftLand
March 1, 2016 - Present
Led the full lifecycle of a design-focused brand, from concept development and visual identity creation to marketing and sales. Developed and executed brand strategy, marketing concepts, and visual content for an international glass jewelry brand, building brand awareness and customer loyalty. Managed and trained a small creative team (up to 5 people), overseeing project execution, quality control, and production optimization. Orchestrated brand presence at 15+ exhibitions and international events, including Venice Glass Week and Milano Jewelry Week (2022). Spearheaded growth initiatives, resulting in over 2,300 retail customers across 49 countries and a significant social media following (25,000+ Instagram followers by 2021). Oversaw all aspects of visual communication, including content creation for social media, product photography, and promotional materials.
Head of Urban Environment Design Department at NIPC General Plan of Saint Petersburg
January 1, 2011 - January 1, 2013
Managed a team of 15 specialists, developing design concepts, programs, and regulations in urban environment design. Coordinated with government bodies for project approvals and prepared technical specifications for state contracts. Reconstructed the department, hiring and training 10 new employees. Authored and published 4 regulations and 8 urban planning concepts. Wrote, laid out, and published a 420-page monograph 'Petersburg Style'.
Head of Urban Environment Design Department at NIPCG General Plan of Saint Petersburg
January 1, 2011 - December 31, 2013
Managed a team of 15 specialists, ensuring adherence to project deadlines and regulatory standards. Developed design concepts, programs, and regulations in urban environment design for Saint Petersburg. Coordinated with government bodies for project approvals and prepared technical specifications for state contracts. Reconstructed the department, hiring and training 10 new employees. Authored and published 4 regulations and 8 urban planning concepts; wrote, laid out, and published a 420-page monograph titled 'Peterburg Style'.
Head of Urban Environment Design Department at NIP General Plan of Saint Petersburg
January 1, 2011 - January 1, 2013
Managed a team of 15 specialists, ensuring adherence to project deadlines and regulatory standards. Developed design concepts, programs, and regulations in urban environment design for Saint Petersburg. Coordinated with government bodies for project approvals and prepared technical specifications for state contracts. Restructured the department, hiring and training 10 new employees. Authored and published 4 regulations and 8 urban planning concepts. Wrote, laid out, and published a 420-page monograph 'Peterburg Style'.

Education

Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - January 1, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - January 1, 2000
Specialization in Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - December 31, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - December 31, 2000
Academic Drawing at Saint Petersburg Academy of Arts
January 1, 2006 - December 31, 2010
Master Classes in Glasswork at Private Studios (Moscow & Saint Petersburg)
January 1, 2016 - December 31, 2022
Specialization in Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - January 1, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - January 1, 2000
Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - January 1, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - January 1, 2000
Brand Management for Jewelry Course at Fashion Factory School
January 1, 2018 - January 1, 2018
Academic Drawing Classes at Saint Petersburg Academy of Arts
January 1, 2006 - January 1, 2010
Master Classes in Glasswork (lampwork), Porcelain, Metal Clay at Private Studios (Moscow & Saint Petersburg)
January 1, 2016 - January 1, 2022
Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - December 31, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - December 31, 2000
Brand Management for Jewelry Course at Fashion Factory School
January 1, 2018 - January 2, 2026
Academic Drawing Classes at Saint Petersburg Academy of Arts
January 1, 2006 - December 31, 2010
Master Classes in Glasswork (lampwork), Porcelain, Metal Clay at Private Studios (Moscow & Saint Petersburg)
January 1, 2016 - December 31, 2022
Specialization: Design of Accessories and Leather Products at Saint Petersburg State University of Technology and Design
January 1, 1992 - January 1, 1999
Photography at Leningrad Regional College of Culture and Arts
January 1, 1996 - January 1, 2000

Qualifications

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
December 21, 1998 - December 21, 2025
Professional use of Adobe Photoshop, Illustrator, and InDesign for branding, layouts, print and digital design.
Brand Management for Jewelry Course
January 1, 2018 - December 23, 2025
Academic Drawing Classes
January 1, 2006 - January 1, 2010
Master Classes in Glasswork (Lampwork), Porcelain, Metal Clay
January 1, 2016 - January 1, 2022
Brand Management for Jewelry Course
January 1, 2018 - December 31, 2018
Academic Drawing Classes
January 1, 2006 - December 31, 2010
Master Classes in Glasswork (Lampwork), Porcelain, Metal Clay
January 1, 2016 - December 31, 2022
Brand Management for Jewelry Course
January 1, 2018 - January 1, 2018
Academic Drawing Classes
January 1, 2006 - January 1, 2010
Master Classes in Glasswork (lampwork), Porcelain, Metal Clay
January 1, 2016 - January 1, 2022
Brand Management for Jewelry Course
January 1, 2018 - January 2, 2026
Academic Drawing Classes
January 1, 2006 - December 31, 2010
Master Classes in Glasswork (lampwork), Porcelain, Metal Clay
January 1, 2016 - December 31, 2022
Brand Management for Jewelry Course
January 1, 2018 - January 2, 2026
Academic Drawing Classes
January 1, 2006 - January 1, 2010
Master Classes in Glasswork (Lampwork), Porcelain, Metal Clay
January 1, 2016 - January 1, 2022

Industry Experience

Consumer Goods, Wholesale & Distribution, Media & Entertainment, Professional Services, Retail, Manufacturing, Software & Internet, Education, Travel & Hospitality, Other
    paper DriftLand — Website Design & WordPress Implementation

    Project Overview
    DriftLand is a handmade glass jewelry brand inspired by the ocean, navigation, and the feeling of quiet freedom.
    This project focuses on the design and implementation of the brand’s website using WordPress and a pre-built theme.
    The goal was to translate the brand identity into a clean, emotional, and functional digital experience.

    Scope of work:
    — Website concept and visual direction
    — Image selection and art direction
    — Content structure and layout customization
    — Copywriting and tone of voice
    — WordPress setup and page assembly

    WordPress Implementation
    The website was built on WordPress using a pre-designed theme as a technical foundation.
    All visual decisions, content structure, and layout adjustments were customized to match the brand’s identity and storytelling goals.
    The focus was on flexibility, clarity, and ease of content updates for long-term use.

    paper Bivalvia — Logo & Visual Identity

    Bivalvia is a handcrafted souvenir brand from Tallinn inspired by the sea and natural textures. The visual identity is built around the organic rhythm of seashells — dynamic, warm, and unique, just like handmade work. The project includes logo development, typography, color palette, and brand applications.