Available to hire
I am a strategic product designer and CRO architect with 10+ years transforming enterprise and startup digital experiences. I specialize in AI-driven optimization, data-powered design systems, and scalable CRO frameworks that deliver measurable outcomes.
I’ve consistently elevated e-commerce performance—driving 28-35% conversion improvements and 40% higher engagement—while bridging user needs with revenue goals through a hands-on blend of design leadership and backend development experience. Based in Giza, Egypt, I work with global companies and startups in remote-first environments since 2010.
Experience Level
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Language
English
Fluent
Work Experience
UX Designer at KAMG & Strategy Ladders (Strategy Alliance)
January 1, 2024 - PresentArchitected a proprietary AI agent leveraging the ChatGPT API trained on 300+ analyzed B2B/B2C websites and 75+ UX frameworks to automate CRO-optimized page structure generation. Enabled UX teams to accelerate CRO design cycles, standardize data-backed architectures to improve conversion consistency, and reduce research overhead by democratizing deep CRO pattern analysis. Led UX strategies for 5+ e-commerce platforms, increasing conversions from 2.1% to 4.8%. Designed scalable information architecture for high-SKU businesses, improving product discovery by 55%, and conducted user research to boost retention by 45% and mobile-first design systems increasing mobile conversions by 32%. Integrated UX with SEO strategies, achieving a 42% uplift in organic traffic conversion.
UX Designer at YAS Marketing & VIA Marketing (Strategy Alliance)
January 1, 2023 - January 1, 2024Optimized user flows for 20+ F&B brands, resulting in a 35% increase in online orders. Developed customer journey maps, improving engagement by 25%. Analyzed user behavior, reducing cart abandonment rates by 30%. Designed reservation systems, cutting booking abandonment by 55%. Established UX research frameworks, leading to a 22% improvement in customer satisfaction. Established comprehensive design systems, reducing UI inconsistencies by 85%. Enhanced user satisfaction scores by 42% through targeted research initiatives. Launched 3 major platform features, driving 40% growth in client retention.
UX Designer at SLEEKER
January 1, 2017 - January 1, 2023Increased e-commerce conversion rates by 28% for a medical equipment retailer. Reduced design-development handoff time by 60% through system implementation. Improved user task completion rates by 40% through research-driven design. Led 25+ developers across 3 product lines with scalable design system. Accelerated CRO outcomes 8x via AI-powered agent for CRO page structures.
UX Designer at THORN CREATIVE
January 1, 2015 - January 1, 2017Reduced development iterations by 35% through interactive prototypes and user testing. Improved navigation efficiency by 25% and reduced drop-off rates with user flows and wireframes. Reduced design inconsistencies by 40% through UI component library maintenance. Increased user satisfaction with research-based design decisions and boosted feature adoption by 30% through feedback-driven design.
Backend Developer at 7 DASH
January 1, 2013 - January 1, 2015Creating RESTful APIs for seamless communication. Manage databases and optimize query performance. Integrate third-party services and APIs as needed. Collaborate with cross-functional teams and document code and project. Develop and maintain PHP-based web applications.
Full-Stack Developer at Pens & Book E-magazine
January 1, 2010 - January 1, 2013Creating RESTful APIs for seamless communication. Manage databases and optimize query performance. Collaborated with teams to deliver user-friendly and functional applications. Improved application performance and fixed bugs to ensure smooth operation. Develop and maintain PHP-based web applications.
Product Designer (Freelance) at Freelance
January 1, 2014 - PresentProduct Designer delivering end-to-end design solutions for global clients since 2014. Specializes in AI-driven optimization, data-powered design systems, and CRO strategies for startups and enterprises. Focused on measurable outcomes like higher conversions, improved engagement, and scalable design systems.
Education
Law & Economics at Cairo University
January 1, 2005 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services
Experience Level
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