Led the creative direction and execution of a branded recruitment and team announcement campaign for Unishippers, collaborating with stakeholders to align on brand standards, messaging, and timelines. Designed a cohesive set of social and digital assets used for recruiting, onboarding, and internal communications, ensuring consistency across layouts, typography, and visual hierarchy. Managed revisions, approvals, and final exports for multi-channel use.

I serve as the Creative Director for Magical Journey Network, leading all branding, design, and digital experience. I develop the full visual identity, design the website and UI/UX, create marketing systems, and produce graphics for programs, mentors, and youth. I support storytelling, crowdfunding visuals, and content that reflects our mission of empowerment, healing, and transformational journeys.

Designed custom packaging for a blue-collar lifestyle brand focused on durability, authenticity, and strong visual identity. The goal was to create packaging that stood out on shelves and online while staying true to the brand’s rugged, hardworking audience. I developed the layout, typography, and graphic elements to ensure brand consistency, print-ready accuracy, and a professional unboxing experience that reinforces customer trust and brand loyalty.

Designed and produced a wide range of custom merchandise for a niche blue-collar audience, including linemen, tradespeople, and rustic lifestyle enthusiasts. Managed the full creative process from concept sketches to final production, ensuring designs were visually striking, brand-aligned, and production-ready. Developed original artwork for stickers, apparel, hats, and promotional items, blending rustic and modern design elements. The project strengthened brand identity, boosted customer engagement, and increased repeat sales through distinctive, high-quality merch. Designed from the ground ^

Created complete branding packages for small businesses and entrepreneurs, including brand visuals, layouts, and marketing assets. Each package was designed to reflect the client’s personality, values, and target audience while maintaining consistency across digital and print platforms. Deliverables were structured to give clients a professional, cohesive brand they could confidently launch and scale.

I redesigned the logo and visual identity for a construction/lumber company to create a clean, professional, and industry-appropriate brand that works across signage, print, apparel, and digital platforms. The goal was to modernize the look while maintaining a strong, trustworthy, blue-collar feel. I developed a scalable logo system with clear typography, balanced proportions, and a versatile color palette to ensure long-term usability across all brand touchpoints.

Created a custom brand identity and logo for a lineman-focused financial services company. The goal was to develop a professional, trustworthy visual identity that resonates with linemen and their families while maintaining a clean, modern financial aesthetic. I designed a cohesive logo system and branding elements that clearly communicate credibility, reliability, and approachability across digital and print use.