UX Product Designer / Senior Graphic Designer at LiteCure, LLC

Hired due to my extensive experience in directing digital art for B2C marketing campaigns and my strong understanding of user experience design, for optimizing medical device interfaces. • Collaborated cross-functionally: With marketing, researchers, product managers, and developers to drive product development from conception to implementation, enhancing workflow efficiency by 30% through streamlined communication protocols. • Process Involvement: I designed impactful user interactions and experiences by conducting in-depth user research, resulting in a 25% increase in user satisfaction scores as measured by post-launch surveys and usability tests. I refined designs based on users' feedback, across digital and print touchpoints. Proficiency in Figma and Adobe Creative Suite. • User Flow: Mapped end-to-end customer journeys and stories to identify pain points and recommend innovative solutions, leading to a 20% reduction in customer drop-off rates during onboarding. • Process Improvement: I improved operational efficiency, reduced complexity, boosted customer experiences, helped the business adapt to new market conditions, and helped the company to streamline operations. • Design Process: I played a key role in helping shape the product vision and guided designs from concept to final design. The use of Microsoft Dynamics 365 ensured consistency across multi-branding, business strategy, and product touchpoints while decreasing design turnaround time through the implementation of reusable GUI components.