Vyshnav Manikandan Thanka

Led the full design and build of the brand’s website in Wix, taking responsibility for structure, content selection, copy refinement, and visual direction. Produced original photography and video content for the site, including a branded entry video, to strengthen the business’s online presentation. Managed the project through meetings, updates, and feedback checkpoints to ensure the final website matched the client’s needs. Built a clearer and more professional digital presence while maintaining the brand’s personality and tone. Contributed to improved visibility and sales through a more polished and customer-friendly online experience.

Worked in a high-pressure hospitality environment requiring pace, teamwork, consistency, and attention to detail. Balanced part-time work with postgraduate study and freelance design practice, demonstrating reliability and discipline.

Supported the development of the brand identity for a fashion startup, helping shape a streetwear-focused visual language from the ground up. Contributed to key identity assets, including the primary logo, secondary logo, and brand book, to strengthen consistency across the brand. Created original apparel graphics, packaging concepts, and promotional visuals aligned with the brand’s tone, style, and market direction. Developed distinctive design concepts through typography, bold composition, and culturally rooted references. Built knowledge of fashion product development to create stronger, production-ready design outcomes.