Wail Benabdela Ziz

Available to hire

I am a results-driven Digital Marketing professional with strong experience in sales, customer engagement, and brand promotion across competitive markets.

About

I am a results-driven Digital Marketing professional with strong experience in sales, customer engagement, and brand promotion across competitive markets. I specialize in creating and executing digital marketing strategies that increase brand visibility, generate leads, and support business growth.
My background combines digital marketing, sales, and administrative experience, giving me a practical understanding of customer behavior, market trends, and performance-driven campaigns. I have hands-on experience with social media management, content creation, digital advertising, lead generation, and coordinating marketing activities to support sales objectives.
I hold a Master’s degree, which has strengthened my analytical thinking, strategic planning, and communication skills. I am highly organized, adaptable, and comfortable working in fast-paced environments. Currently based in Qatar, I am familiar with the Gulf market and customer expectations, and I aim to contribute to organizations seeking growth through effective digital marketing and customer-focused strategies.

  • 6 years' experience
  • Joined December 2025

Languages

  • ArabicFluent
  • FrenchFluent
  • EnglishFluent

Industry experience

  • Retail
  • Travel & Hospitality
  • Wholesale & Distribution
  • Professional Services
  • Media & Entertainment
  • Consumer Goods
  • Software & Internet
  • Education

Work experience· 10 roles

Social Media & Digital Marketing Executive (Remote) · Groupe MessaadiaSep 2024 – Oct 2025 · 1 yr 2 mos

Coordinated digital campaigns with showroom teams, created weekly content calendars, launched and optimized Meta Ads campaigns, and converted social media inquiries into sales. Key achievements included +38% engagement growth, 120+ qualified leads, CPL reduction of 22%, and promotional support for hotel rooms and F&B outlets. Managed online inquiries and maintained alignment with in-store promotions.

Marketing & Sales Operations Executive · Groupe MessaadiaSep 2024 – Oct 2025 · 1 yr 2 mos

Increased average order value through outfit recommendations and upsell; maintained consistent brand presentation across channels.

Sales & Customer Service – Groupe Messaadia · Groupe Messaadia, Batna, AlgeriaSep 2024 – Oct 2025 · 1 yr 2 mos

Handled sales and customer service; product knowledge and demonstrations; upselling and cross-selling; achieved KPIs; CRM & reporting; inventory management; time management and multi-tasking; strong communication; adherence to SOPs and loss prevention.

Social Media & Digital Marketing & Sales Executive (Remote) · Royal Style MenswearNov 2023 – Jun 2024 · 8 mos
Sales Executive – Royal Style Menswear · Royal Style Menswear, Muscat, OmanNov 2023 – Jun 2024 · 8 mos
Digital Marketing & Social Media Coordinator · Aures ResidenceSep 2022 – Aug 2023 · 1 yr
Social Media Coordinator · Aures ResidenceSep 2022 – Aug 2023 · 1 yr
Ads Specialist (Meta Ads) · Self-EmployedJan 2021 – Present · 5 yrs 11 mos

Education· 10

Master's Degree of Business Management & Strategy · Higher School of Management, Algeria2017 – 2022
Bachelor's Degree of Experimental Sciences · Mixed Merouana High School, Batna, Algeria2014 – 2017
Master's Degree in Business Management & Strategy · Higher School of Management, Tlemcen, Algeria2017 – 2022
Bachelor's Degree in Experimental Sciences · Mixed Merouana High School, Batna, Algeria2030 – 2025

Certifications and awards

Master's Degree of Business Management & Strategy2030 – 2025

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