Hi, I'm Wade Gillespie, a senior graphic designer with over 20 years of experience crafting high-impact visuals for sports, entertainment, and consumer brands. I've had the pleasure of working with exciting clients like the Indy 500 and NCAA Final Four, where I focus on creating consistent branding across multiple platforms and helping events come to life visually. I specialize in cross-platform campaigns, event signage, and brand-aligned creative work, and I'm highly skilled in Adobe Creative Suite and large-format production. I'm passionate about driving engagement and elevating brand touchpoints with a sharp eye for detail and consistency.…

Wade Gillespie

Hi, I'm Wade Gillespie, a senior graphic designer with over 20 years of experience crafting high-impact visuals for sports, entertainment, and consumer brands. I've had the pleasure of working with exciting clients like the Indy 500 and NCAA Final Four, where I focus on creating consistent branding across multiple platforms and helping events come to life visually. I specialize in cross-platform campaigns, event signage, and brand-aligned creative work, and I'm highly skilled in Adobe Creative Suite and large-format production. I'm passionate about driving engagement and elevating brand touchpoints with a sharp eye for detail and consistency.…

Available to hire

Hi, I’m Wade Gillespie, a senior graphic designer with over 20 years of experience crafting high-impact visuals for sports, entertainment, and consumer brands. I’ve had the pleasure of working with exciting clients like the Indy 500 and NCAA Final Four, where I focus on creating consistent branding across multiple platforms and helping events come to life visually.

I specialize in cross-platform campaigns, event signage, and brand-aligned creative work, and I’m highly skilled in Adobe Creative Suite and large-format production. I’m passionate about driving engagement and elevating brand touchpoints with a sharp eye for detail and consistency.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Freelance
October 1, 1998 - June 13, 2024
Designed signage, branding, and campaign assets for major sports and entertainment events, including the Indy 500 and NCAA Final Four, ensuring consistency with partner brand standards. Produced digital and print materials for social media, email campaigns, presentations, brochures, and websites, strengthening audience engagement and cross-channel storytelling. Created large-format and directional signage, event kits, and promotional visuals—preparing print-ready files for accurate output and efficient vendor handoff. Captured and edited photography and short-form video content optimized for digital platforms, supporting event marketing and social media coverage. Developed scalable design templates, toolkits, and asset libraries to maintain brand alignment and improve collaboration across remote and in-house teams. Worked with marketing teams and creative leads to interpret briefs into visually compelling presentations, brand documents, and campaign visuals.
Senior Graphic Designer at Steak ‘n Shake
May 1, 2024 - August 31, 2024
Produced branded content for billboards, kiosks, digital signage, and mobile UI, using After Effects, Cinema4D, and Illustrator to drive engagement and event visibility. Built and maintained scalable design systems for menus and campaign assets, cutting production time by 75% and ensuring brand cohesion across channels. Created CMS-integrated visuals for in-store screens, app content, and social campaigns, aligning with digital strategy and franchise partner goals. Preflighted files for print, packaging, and promotional displays, delivering vendor-ready artwork with precise specs, coatings, and color prep.
Senior Production Designer at PERQ Auto
June 1, 2019 - June 30, 2023
Designed event marketing materials, digital ads, and social content for national campaigns—driving attendance and awareness for product launches and webinars. Led A/B-tested creative for landing pages, email, and social media, improving campaign performance by 30%. Built repeatable templates and toolkits that enhanced brand consistency and accelerated production timelines by 60%. Collaborated with cross-functional teams and managed vendor coordination to deliver polished, high-impact visual assets.
Art Director / Production Artist at Tri-Auto Enterprises (PERQ)
October 1, 2001 - June 30, 2019
Directed a high-volume in-house team creating print, digital, and signage assets for automotive and event-based clients. Developed scalable production workflows and co-built a custom CMS, increasing project throughput and asset accessibility by 40%. Designed co-op-compliant campaigns and executive presentations under tight deadlines, ensuring on-brand storytelling across formats. Delivered print-ready signage, marketing kits, and promotional materials, coordinating proofing and approvals with internal and external partners.

Education

Bachelor of Fine Arts at Ball State University
January 1, 1990 - December 31, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Retail, Professional Services, Other
    paper What's your style quiz
    What: •Overhauled the outdated “What’s Youte” quiz, previously criticized for repetitive results and poor usability, by refreshing it with a modern, engaging design and diverse, personalized outcomes. How: Collaborated with IT Engineers and Quality Assurance teams, wrote HTML/CSS code, AI for custom results, updated photos, and used serene imagery edited in Adobe Creative Suite, focusing on a seamless, engaging user experience and the allure of personalized rewards. Results: This landing page revolutionized our sales process for this new product, enabling reps to quickly access product details, streamline client communications, and notably reduce the sales cycle, boosting our deal-closing speed.…
    paper Perfect Pixel Pact
    What: Developed the “Perfect Pixel Pack,” a multi-channel digital advertising solution designed for automotive and retail clients to enhance their online presence and sales. How: Using Adobe Creative Suite I created 15 themes across five platforms to create a full year of advertising. I selected artwork, wrote copy, created custom art, designed ads, and created a digital asset management system using HTML/CSS. Result: Achieved a 30% increase in sales revenue, alongside a 25% boost in customer retention and a 40% rise in new customer acquisition. Build times were 4x faster, with 95% of ads reaching finalization without the need for changes. Notable improvements in market presence was achieved.…