Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys. Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.…I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys. Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.

Wafaa Nazih

Marketing Strategist, Growth Marketer, Product Marketer, +5





I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys. Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.…I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys. Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.

Available to hire

I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys.

Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

Arabic

Fluent

English

Advanced

Work Experience

Digital Marketing Expert at Oreegami

January 1, 2020 - Present

Digital marketing expert with a human-centered approach. At Fab Life, activated full-funnel levels — SEA, SMA, UX, social media, newsletters, and podcasts; Led paid acquisition campaigns; Developed organic traffic via SEO and content; Optimized digital journeys; Defined KPIs and dashboards; Produced educational and targeted content (videos, scripts, articles, emails); Collaborated with nutritionists, developers, and executives in a fast-paced environment.

Marketing Assistant at Oreegami

January 1, 2020 - Present

Website launch and mobile apps copywriting; Designed and implemented digital marketing strategy; Coordinated with service providers and created first communication materials.

Responsable webmarketing at FabLife

July 1, 2020 - March 1, 2025

Defining and deploying multicanale digital acquisition strategy (SMA, SEA, SEO, emailing, influence) oriented to leads and conversions; managing content production (landing pages, newsletters, SEO articles, social content); implementing tracking and measurement plans (KPIs, dashboards, CRO); CRM & marketing automation (segmentation, lead scoring, automated workflows, nurturing across the customer journey); results include +500% organic traffic in 4 months; reduced bounce rate on a key page from 90% to <50%; +30% cart access after pre-purchase funnel optimization; +2 point lift in email open & click rates after email revamp; coordination with media agencies, freelancers, and dev/UX teams; managing a marketing team (community managers, UX, interns).

Chargée marketing digital at BlueDigo

January 1, 2020 - January 1, 2020

Digital marketing for BtoB recommerce.

Chargée marketing at B-Transport

January 1, 2018 - January 1, 2018

Marketing responsibilities for VTC services.

Chargée marketing client at Taraneem Events

January 1, 2017 - January 1, 2017

Client marketing for events in Dubai.

Head of Web Marketing at FabLife

July 1, 2020 - March 1, 2025

Defined and deployed the multichannel digital acquisition strategy (SMMA, SEA, SEO, emailing, influencer) focused on leads and conversions; produced digital content (conversion-optimized landing pages, newsletters, SEO articles, social content); implemented tracking and measurement plans (KPI, dashboards, performance analysis, CRO); led CRM & marketing automation (segmentation, lead scoring, automated workflows and nurturing scenarios); achieved +500% organic traffic in 4 months, reduced a key page bounce rate from >90% to <50%, +30% cart additions after pre-purchase funnel optimization, and +2 percentage points in open/click rates after email redesign; coordinated with media agencies, freelancers, and dev/UX teams; managed a marketing team (community managers, UX, apprentices).