Wafaa Nazih

Available to hire

I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels.

About

I am a digital marketing professional focused on data-driven acquisition and CRM across multichannel funnels. With strong hands-on experience in multichannel strategy, content production, tracking and CRO, I’ve led initiatives that dramatically increased organic traffic, improved checkout conversions and enhanced email performance. I enjoy collaborating with media agencies, freelancers and product/UX teams to build and optimize end-to-end customer journeys.

Over the years I’ve built and managed marketing teams, designed conversion-friendly landing pages and newsletters, and deployed robust marketing automation and lead nurturing campaigns. My goal is to translate business objectives into measurable growth through disciplined analytics, experimentation and scalable processes.

  • 6 years' experience
  • Joined January 2026

Languages

  • FrenchFluent
  • ArabicFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Healthcare
  • Education
  • Professional Services

More experts in Paris, France

Work experience· 7 roles

Head of Web Marketing · FabLifeJul 2020 – Mar 2025 · 4 yrs 9 mos

Defined and deployed the multichannel digital acquisition strategy (SMMA, SEA, SEO, emailing, influencer) focused on leads and conversions; produced digital content (conversion-optimized landing pages, newsletters, SEO articles, social content); implemented tracking and measurement plans (KPI, dashboards, performance analysis, CRO); led CRM & marketing automation (segmentation, lead scoring, automated workflows and nurturing scenarios); achieved +500% organic traffic in 4 months, reduced a key page bounce rate from >90% to <50%, +30% cart additions after pre-purchase funnel optimization, and +2 percentage points in open/click rates after email redesign; coordinated with media agencies, freelancers, and dev/UX teams; managed a marketing team (community managers, UX, apprentices).

Responsable webmarketing · FabLifeJul 2020 – Mar 2025 · 4 yrs 9 mos

Defining and deploying multicanale digital acquisition strategy (SMA, SEA, SEO, emailing, influence) oriented to leads and conversions; managing content production (landing pages, newsletters, SEO articles, social content); implementing tracking and measurement plans (KPIs, dashboards, CRO); CRM & marketing automation (segmentation, lead scoring, automated workflows, nurturing across the customer journey); results include +500% organic traffic in 4 months; reduced bounce rate on a key page from 90% to <50%; +30% cart access after pre-purchase funnel optimization; +2 point lift in email open & click rates after email revamp; coordination with media agencies, freelancers, and dev/UX teams; managing a marketing team (community managers, UX, interns).

Chargée marketing digital · BlueDigoJan 2020 – Jan 2020 · 1 mo

Digital marketing for BtoB recommerce.

Marketing Assistant · OreegamiJan 2020 – Present · 6 yrs 11 mos
Digital Marketing Expert · OreegamiJan 2020 – Present · 6 yrs 11 mos
Chargée marketing · B-TransportJan 2018 – Jan 2018 · 1 mo
Chargée marketing client · Taraneem EventsJan 2017 – Jan 2017 · 1 mo

Education· 10

Master's Degree · Intercultural Marketing, Design & Luxury2030 – 2016
Master's Degree · Business & Management - Comprehensive coverage of marketing, finance, and business operations skills & tools2030 – 2011
Master 2 – Marketing Interculturel - Design et Luxe · Paris X2030 – 2026
Bac+5 – Commerce et gestion des entreprises · ENCG2030 – 2026

Certifications and awards· 5

Generative AI in Marketing2020 – 2025
Master's Degree – Intercultural Marketing, Design & Luxury2016 – 2026
Expertise IA générative en marketing2030 – 2026
Digital Marketing Expert2030 – 2026

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