Available to hire
I am a creative and versatile designer with over 12 years of experience in branding, graphic design, product design, and UI/UX. I specialize in crafting user-centered web and mobile experiences, delivering impactful visuals for both print and digital platforms. I’m passionate about design education, storytelling, and creating solutions that meet real-world needs.
Throughout my career, I’ve led rebranding projects, designed intuitive user interfaces, conducted user research, and created motion graphics that engage users. I enjoy mentoring young designers and continuously expanding my skills to stay at the forefront of design innovation.
Skills
Experience Level
Expert
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Expert
Work Experience
Lead Graphic, Product & UI/UX Designer at AUGUSTA SOFTWARE HOUSE
January 1, 2016 - June 6, 2025Led a team of 10 designers through the full design process, from user research and client interviews to branding, wireframes, prototypes, and final visuals. Served as the main point of contact for clients, developers, and print vendors. Organized design assets in the cloud and mentored interns into confident, capable designers. Built brand identities for 6+ companies, created cohesive visual systems, designed and launched web and mobile products for 5+ clients resulting in a 25% boost in user engagement and retention. Produced over 300 marketing assets driving strong online presence across websites and social platforms. Delivered B2B product design for Kenya e-Visa, MwalimuPLUS, and Coronet Coffee which increased customer engagement by 75%.
Graphic & UI/UX Designer at AJIRA CONNECT SERVICES
January 1, 2016 - June 6, 2025Led a full rebranding and visual identity redesign, alongside training and mentoring 12 interns. Designed intuitive user interfaces for web and mobile learning platforms, contributing to a 70% increase in user downloads. Conducted user research, wireframing, and prototyping for improved learning workflows. Created motion graphics and visuals for live online classes, leading to a 30% increase in user engagement. Delivered 100+ publications, reports, and digital assets.
Lead Graphic, Product & UI/UX Designer at MWALIMUPLUS
January 1, 2017 - December 31, 2024Created the company’s brand identity and redesigned its digital presence. Developed ajiratelematics.com and a B2B SaaS dashboard for fleet management and data insights. Produced 50+ visuals for marketing and social engagement.
Lead Graphic design and UI/UX at AJIRA SPEED GOVERNOR & TELEMATCS
January 1, 2018 - December 31, 2024Conducted research, interviews, and created user personas. Designed visuals for mobile apps, as well as the company’s website, logo, branding, and publications. Created the company's brand identity and redesigned its digital presence. Developed ajiratelematics.com and a B2B SaaS dashboard for fleet management and data insights. Produced 50+ visuals for marketing and social engagement and social media.
Lead Graphic, Product & UI/UX Designer at AUGUSTA SOFTWARE HOUSE
January 1, 2016 - April 27, 2025Led a team of 10 designers through the full design process, from user research and client interviews to branding, wireframes, prototypes, and final visuals. Served as the main point of contact for clients, developers, and print vendors. Organized design assets in the cloud and mentored interns into confident, capable designers. Spearheaded the design concept for the company’s logo redesign and mobile/web app interfaces. Delegated tasks to a team of 12 designers, providing coaching and training. Coordinated internal meetings and introduced new business features. Produced 150+ digital banners, 100+ publications, flyers, banners, reports, and profiles.
Graphic & UI/UX Designer at AJIRA CONNECT SERVICES
January 1, 2016 - April 27, 2025Led a full rebranding and visual identity redesign, alongside training and mentoring 12 interns. Designed intuitive user interfaces for web and mobile learning platforms, contributing to a 70% increase in user downloads. Conducted user research, wireframing, and prototyping for improved learning workflows. Created motion graphics and visuals for live online classes, leading to a 30% increase in user engagement. Delivered over 100 publications, reports, and digital assets.
Lead Graphic, Product & UI/UX Designer at MWALIMUPLUS
January 1, 2017 - December 31, 2024Created the company’s brand identity and redesigned its digital presence. Developed ajiratelematics.com and a B2B SaaS dashboard for fleet management and data insights. Produced 50+ visuals for marketing and social media engagement. Led full rebranding and visual identity redesign alongside training and mentoring 12 interns.
Lead Graphic design and UI/UX at AJIRA SPEED GOVERNOR & TELEMATCS
January 1, 2018 - December 31, 2024Conducted research, interviews, and created user personas. Designed visuals for mobile apps, as well as the company’s website, logo, branding, and publications. Created motion graphics and visuals for live online classes, leading to increases in user engagement.
Lead Graphic, Product & UI/UX Designer at AUGUSTA SOFTWARE HOUSE
January 1, 2016 - June 13, 2025Led a team of 10 designers through the full design process, from user research and client interviews to branding, wireframes, prototypes, and final visuals. Served as the main point of contact for clients, developers, and print vendors. Organized design assets in the cloud and mentored interns into confident, capable designers. Built brand identities, designed and launched web and mobile products, produced marketing assets, and delivered B2B product designs that significantly increased user engagement and customer interaction.
Graphic & UI/UX Designer at AJIRA CONNECT SERVICES
January 1, 2016 - June 13, 2025Led a full rebranding and visual identity redesign, trained and mentored 12 interns. Designed intuitive user interfaces for web and mobile learning platforms, contributing to a 70% increase in user downloads. Conducted user research, wireframing, and prototyping for improved learning workflows. Created motion graphics and visuals for live online classes, leading to a 30% increase in user engagement. Delivered over 100 publications, reports, and digital assets.
Lead Graphic, Product & UI/UX Designer at MWALIMUPLUS
January 1, 2017 - December 31, 2024Created the company’s brand identity and redesigned its digital presence. Developed company websites and B2B SaaS dashboards for fleet management and data insights. Produced marketing visuals and increased social media engagement significantly.
Lead Graphic design and UI/UX at AJIRA SPEED GOVERNOR & TELEMATCS
January 1, 2018 - December 31, 2024Conducted research, interviews, and created user personas. Designed visuals for mobile apps and company branding. Led design efforts to enhance product branding and digital presence, developing dashboards for fleet management and data insights, and producing marketing content.
Lead Graphic, Product & UI/UX Designer at AUGUSTA SOFTWARE HOUSE
January 1, 2016 - June 20, 2025Led a team of 10 designers through the full design process from user research and client interviews to branding, wireframes, prototypes, and final visuals. Acted as the main point of contact for clients, developers, and print vendors. Organized design assets and mentored interns. Built brand identities for 6+ companies, designed and launched web and mobile products for 5+ clients resulting in a 25% boost in engagement, and produced over 300 marketing assets. Delivered B2B product designs increasing customer engagement by 75%.
Graphic & UI/UX Designer at AJIRA CONNECT SERVICES
January 1, 2016 - June 20, 2025Led a full rebranding and visual identity redesign while training and mentoring 12 interns. Designed user interfaces for web and mobile learning platforms contributing to a 70% increase in user downloads. Conducted user research, wireframing, and prototyping to improve learning workflows. Created motion graphics and visuals for live online classes leading to a 30% increase in user engagement, delivering over 100 publications and digital assets.
Lead Graphic, Product & UI/UX Designer at MWALIMUPLUS
January 1, 2017 - June 20, 2024Created company brand identity and redesigned its digital presence. Developed ajiratelematics.com and a B2B SaaS dashboard for fleet management and data insights. Produced over 50 visuals for marketing and social media engagement.
Lead Graphic design and UI/UX at AJIRA SPEED GOVERNOR & TELEMATCS
January 1, 2018 - June 20, 2024Conducted research, interviews, and created user personas. Designed visuals for mobile apps, company website, logo, branding, and publications. Led brand identity creation and digital presence redesign. Developed a B2B SaaS dashboard for fleet management and data insights. Created 50+ marketing and social media visuals.
Lead Graphic, Product & UI/UX Designer at MWALIMUPLUS LIMITED
August 1, 2024 - July 21, 2025Led a full rebranding and visual identity redesign, alongside training and mentoring 12 interns. Designed intuitive user interfaces for web and mobile learning platforms, contributing to a 70% increase in user downloads. Conducted user research, wireframing, and prototyping for improved learning workflows. Created motion graphics and visuals for live online classes, leading to a 30% increase in user engagement. Delivered 100+ publications, reports, and digital assets. Tools used include Figma, Adobe XD, Illustrator, InDesign, Photoshop.
Graphic and UI/UX Designer at AJIRA CONNECT SERVICES
August 1, 2024 - July 21, 2025Designed product branding, mobile UI/UX, and marketing visuals. Developed two mobile apps from user research through motion prototyping. Created 150+ digital banners for website and social media campaigns. Produced 100+ publications, flyers, banners, reports, and profiles. Tools used include Figma, Adobe CC Suite, Slack.
Lead Graphic design and UI/UX at AJIRA SPEED GOVERNOR & TELEMATCS
August 1, 2024 - July 21, 2025Created the company’s brand identity and redesigned its digital presence. Developed ajiratelematics.com and a B2B SaaS dashboard for fleet management and data insights. Produced 50+ visuals for marketing and social engagement. Tools used include Figma, Adobe CC Suite.
Lead Graphic, Product & UI/UX Designer at AUGUSTA SOFTWARE HOUSE
August 1, 2024 - July 21, 2025Built brand identities for 6+ companies, creating cohesive visual systems that elevated brand recognition and trust. Designed and launched web and mobile products for 5+ clients, leading to a 25% boost in user engagement and retention. Produced over 300 marketing assets, driving strong online presence across websites and social media platforms. Delivered B2B product design for Kenya e-Visa, MwalimuPLUS, and Coronet Coffee which increased customer engagement by 75%. Tools used include Figma, Adobe CC Suite, Sketch, Adobe XD, Mattermost.
Education
BA Fine Arts at Kenyatta University
January 1, 2005 - December 31, 2010BA Fine Arts at Kenyatta University
January 1, 2005 - December 31, 2010BA Fine Arts at Kenyatta University
January 1, 2005 - December 31, 2010BA Fine Arts (Graphic Design) at Kenyatta University
January 1, 2005 - December 31, 2010BA Fine Arts at Kenyatta University
January 1, 2005 - December 31, 2010Qualifications
Certificate for 2008 International Society for Ceramics Art Education and Exchange (ISCAEE)
January 1, 2008 - December 31, 2008Interaction Design Foundation Member
January 11, 2030 - June 24, 2025Certificate for 2008 International Society for Ceramics Art Education and Exchange (ISCAEE)
January 1, 2008 - December 31, 2008Certificate for 2008 International Society for Ceramics Art Education and Exchange (ISCAEE)
January 1, 2008 - December 31, 2008Interaction Design Foundation Member
January 11, 2030 - June 24, 2025Certificate for 2008 International Society for Ceramics Art Education and Exchange (ISCAEE)
January 1, 2008 - December 31, 2008Certificate for 2008 International Society for Ceramics Art Education & Exchange (ISCAEE)
January 1, 2008 - December 31, 2008User Experience. The Beginner’s Guide
January 11, 2030 - July 21, 2025Interaction Design Foundation Member
January 11, 2030 - July 21, 2025Industry Experience
Software & Internet, Education, Consumer Goods, Media & Entertainment, Professional Services, Retail, Transportation & Logistics
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