Ward Hiney

Lead video strategy, production, and post-production for a national home-improvement organization supporting brand, paid media, broadcast, and internal communications. Editor and 1st AD on national broadcast shoots, managing on-set production and post-production for multi-spot campaigns. Edited national broadcast and paid media campaigns with six-figure production budgets; Engineered to Protect became the top-performing creative in early returns. Built and scaled in-house video production capabilities, reducing reliance on external vendors. Wrote and edited scripts and storyboards for national campaigns, including rapid on-set script adaptation for talent-led shoots. Collaborated cross-functionally with marketing, brand, and executives to translate business goals into video deliverables.

Led production and post-production for digital and broadcast video at a $750M+ national brand. Directed, shot, and edited paid, broadcast, and internal video content under aggressive timelines. Collaborated with marketing teams to deliver brand-safe, high-volume video assets.

Oversaw production and post-production for documentary, branded, and commercial video projects. Managed creative workflows, personnel, and resources to ensure efficient delivery and consistent quality.