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Hi, I'm Eunice Wanyoike, a results-driven Digital Marketing Specialist and Growth Strategist with 5+ years of experience designing and executing multi-channel campaigns that deliver measurable ROI. I blend an MSc in Data Science and Analytics with hands-on expertise in SEO, paid media, CRO, email marketing, and AI-driven automation to grow brand reach and lower acquisition costs. I thrive in agile, remote-first environments and collaborate with global teams using tools like HubSpot, Tableau, and Google Analytics to translate data into strategic decisions that convert leads into loyal customers.…Hi, I'm Eunice Wanyoike, a results-driven Digital Marketing Specialist and Growth Strategist with 5+ years of experience designing and executing multi-channel campaigns that deliver measurable ROI. I blend an MSc in Data Science and Analytics with hands-on expertise in SEO, paid media, CRO, email marketing, and AI-driven automation to grow brand reach and lower acquisition costs. I thrive in agile, remote-first environments and collaborate with global teams using tools like HubSpot, Tableau, and Google Analytics to translate data into strategic decisions that convert leads into loyal customers.

Eunice Wanyoike

Social Media Manager, AI Strategy Consultant, Brand Strategist, +3

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Hi, I'm Eunice Wanyoike, a results-driven Digital Marketing Specialist and Growth Strategist with 5+ years of experience designing and executing multi-channel campaigns that deliver measurable ROI. I blend an MSc in Data Science and Analytics with hands-on expertise in SEO, paid media, CRO, email marketing, and AI-driven automation to grow brand reach and lower acquisition costs. I thrive in agile, remote-first environments and collaborate with global teams using tools like HubSpot, Tableau, and Google Analytics to translate data into strategic decisions that convert leads into loyal customers.…Hi, I'm Eunice Wanyoike, a results-driven Digital Marketing Specialist and Growth Strategist with 5+ years of experience designing and executing multi-channel campaigns that deliver measurable ROI. I blend an MSc in Data Science and Analytics with hands-on expertise in SEO, paid media, CRO, email marketing, and AI-driven automation to grow brand reach and lower acquisition costs. I thrive in agile, remote-first environments and collaborate with global teams using tools like HubSpot, Tableau, and Google Analytics to translate data into strategic decisions that convert leads into loyal customers.

Available to hire

Hi, I’m Eunice Wanyoike, a results-driven Digital Marketing Specialist and Growth Strategist with 5+ years of experience designing and executing multi-channel campaigns that deliver measurable ROI. I blend an MSc in Data Science and Analytics with hands-on expertise in SEO, paid media, CRO, email marketing, and AI-driven automation to grow brand reach and lower acquisition costs.

I thrive in agile, remote-first environments and collaborate with global teams using tools like HubSpot, Tableau, and Google Analytics to translate data into strategic decisions that convert leads into loyal customers.

Skills

Experience Level

Expert

Expert

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Expert

Work Experience

AI Marketing Specialist at EVOX365

May 1, 2025 - Present

Research emerging AI tools and apply machine learning-driven automation to improve campaign targeting, personalization, and performance. Develop and execute AI-powered marketing strategies, aligning content and channel mix with business objectives. Analyze campaign metrics to identify optimization opportunities and report insights to stakeholders.

Digital Marketing Virtual Assistant at 20four7VA

April 1, 2025 - Present

Provide end-to-end digital marketing support across SEO, content creation, email marketing, and social media strategy for US-based clients. Build and maintain automated workflows to streamline client communications and campaign scheduling. Track KPIs and produce performance reports to guide strategic adjustments and demonstrate campaign value.

Marketing Coordinator at Rikersiv

May 1, 2024 - December 1, 2024

Led a cross-functional engagement team in producing digital experiences that drove measurable increases in audience interaction. Oversaw content strategy and production across all platforms, maintaining visual consistency and brand voice. Coordinated with concept, spatial, and digital teams to ensure campaigns were delivered on time and within scope. Implemented marketing automation and tracked funnel metrics to improve lead generation and reduce drop-off rates.

Growth Marketer at Zaris Auto Limited Kenya

February 1, 2023 - May 1, 2024

Reduced cost-per-acquisition by 40% by redesigning the multi-channel paid media strategy and refining audience targeting. Managed SEO and SEM campaigns to grow organic traffic and increase qualified inbound leads month-over-month. Built performance dashboards in Google Analytics and Tableau to monitor campaign health and inform budget allocation. Ran A/B tests on landing pages and ad creatives, iterating based on results to maximize conversion rates.

Social Media Manager at MJW Arts

February 1, 2022 - February 1, 2023

Grew community following and organic reach across Instagram, Facebook, and Twitter through targeted content and community engagement. Planned and executed monthly content calendars, aligning posts with campaign themes and audience insights. Monitored platform analytics weekly and adjusted posting frequency, format, and messaging to improve engagement rates. Collaborated with designers to produce on-brand visual assets that elevated the gallery's digital presence.

Event Assistant at Ends International Company Ltd

January 1, 2019 - April 1, 2019

Coordinated logistics for corporate events, managing vendor communications, scheduling, and on-site execution. Supported post-event reporting and stakeholder follow-up to ensure client satisfaction.