I am a creative designer and digital content creator with over 10 years of experience in visual communication, brand strategy, and content creation across both non-profit and commercial sectors. I specialize in developing compelling visual assets and campaigns that tell impactful stories and engage audiences effectively. Currently, I focus on producing emotionally engaging campaigns and managing digital content calendars for fundraising and brand awareness. Skilled in Adobe Creative Suite, video editing, and social media marketing, I excel at managing campaigns from concept to execution.

Wasif Javed

I am a creative designer and digital content creator with over 10 years of experience in visual communication, brand strategy, and content creation across both non-profit and commercial sectors. I specialize in developing compelling visual assets and campaigns that tell impactful stories and engage audiences effectively. Currently, I focus on producing emotionally engaging campaigns and managing digital content calendars for fundraising and brand awareness. Skilled in Adobe Creative Suite, video editing, and social media marketing, I excel at managing campaigns from concept to execution.

Available to hire

I am a creative designer and digital content creator with over 10 years of experience in visual communication, brand strategy, and content creation across both non-profit and commercial sectors. I specialize in developing compelling visual assets and campaigns that tell impactful stories and engage audiences effectively.

Currently, I focus on producing emotionally engaging campaigns and managing digital content calendars for fundraising and brand awareness. Skilled in Adobe Creative Suite, video editing, and social media marketing, I excel at managing campaigns from concept to execution.

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Work Experience

Graphic Designer at SADAQA Welfare Fund - Sydney
February 1, 2024 - Present
Develop and design creative visual assets for various digital and print materials aligned with branding guidelines. Collaborate with marketing teams to execute compelling campaigns, create infographics and multimedia content, and manage the organization's digital asset library. Work with external vendors to ensure high-quality printing and optimize graphics for online platforms.
Graphic Design Lead at NIM Digital - U.A.E
December 31, 2023 - August 3, 2025
Led design and visual styling for websites, apps, and digital products ensuring engaging user experiences. Managed design elements integration and developed new icons to enhance usability. Improved user journey and navigation with effective calls to action.
Graphic Design Team Leader at Abu Dhabi Media - U.A.E
May 31, 2023 - August 3, 2025
Directed creative vision for multi-channel media campaigns, led a sizable design team, supervised external agencies and vendors, and implemented process improvements. Launched magazine brand and radio station, contributing to increased audience engagement. Managed production quality and ensured brand consistency on all projects.
Packaging Designer at LAMARQ International - U.A.E
September 30, 2017 - August 3, 2025
Created packaging designs meeting client requirements, brand standards, and industry regulations. Developed concepts that enhanced product appeal and marketability and created 2D and 3D mockups and prototypes. Conducted market research to inform design strategy.
Art Director at Orientm McCann - Pakistan
June 30, 2014 - August 3, 2025
Conceptualized and developed visual communication campaigns, collaborated with various creative stakeholders, directed project aesthetics including layouts and typography, ensured creative work met client specifications, brand standards, deadlines, and budgets.
Associate Art Director at Ogilvy & Mather - Pakistan
April 30, 2012 - August 3, 2025
Executed graphic designs for print, digital, and TV campaigns, led marketing design for corporate advertisements, managed creative teams, presented concepts to clients, and ensured high-quality production through collaboration with suppliers.
Visualizer at Orient Advertising - Pakistan
March 31, 2010 - August 3, 2025
Assisted in development and execution of visual concepts and designs for projects and campaigns. Created sketches, mockups, and digital drafts and collaborated with design and art direction teams to meet project requirements.
Visualizer at Evernew Concepts - Pakistan
February 28, 2009 - August 3, 2025
Executed design tasks including logo, layout, icon, graphic, and illustration creation using Adobe Creative Suite. Participated in design reviews and organized digital files and assets.

Education

Bachelor of Communication Design at National College of Arts-Lahore
November 1, 2003 - January 31, 2008

Qualifications

UI/UX Design
January 1, 2020 - December 31, 2020
Canva Certifications (Public Speaking, Social Media Marketing, Design Digital Course Collateral)
January 1, 2021 - December 31, 2021
Google Certifications (User Experience Foundation, Fundamentals of Digital Marketing)
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Government