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With over 18 years of experience in marketing, I have developed a strong expertise in driving effective marketing strategies across the FMCG and steel industries. Holding an MBA and numerous certifications, I specialize in integrating traditional, digital, and performance marketing to boost brand awareness and sales. I am passionate about using data-driven insights to optimize campaigns and achieve consistent business growth. I enjoy collaborating with teams to create innovative solutions that resonate with target audiences, leveraging my skills in brand management, digital marketing, and strategic planning. I am always eager to take on new challenges that help expand my knowledge and contribute meaningfully to organizational success.…With over 18 years of experience in marketing, I have developed a strong expertise in driving effective marketing strategies across the FMCG and steel industries. Holding an MBA and numerous certifications, I specialize in integrating traditional, digital, and performance marketing to boost brand awareness and sales. I am passionate about using data-driven insights to optimize campaigns and achieve consistent business growth. I enjoy collaborating with teams to create innovative solutions that resonate with target audiences, leveraging my skills in brand management, digital marketing, and strategic planning. I am always eager to take on new challenges that help expand my knowledge and contribute meaningfully to organizational success.

Wasseem Atalla

AI Strategy Consultant, Brand Strategist, eCommerce Developer, +5

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With over 18 years of experience in marketing, I have developed a strong expertise in driving effective marketing strategies across the FMCG and steel industries. Holding an MBA and numerous certifications, I specialize in integrating traditional, digital, and performance marketing to boost brand awareness and sales. I am passionate about using data-driven insights to optimize campaigns and achieve consistent business growth. I enjoy collaborating with teams to create innovative solutions that resonate with target audiences, leveraging my skills in brand management, digital marketing, and strategic planning. I am always eager to take on new challenges that help expand my knowledge and contribute meaningfully to organizational success.…With over 18 years of experience in marketing, I have developed a strong expertise in driving effective marketing strategies across the FMCG and steel industries. Holding an MBA and numerous certifications, I specialize in integrating traditional, digital, and performance marketing to boost brand awareness and sales. I am passionate about using data-driven insights to optimize campaigns and achieve consistent business growth. I enjoy collaborating with teams to create innovative solutions that resonate with target audiences, leveraging my skills in brand management, digital marketing, and strategic planning. I am always eager to take on new challenges that help expand my knowledge and contribute meaningfully to organizational success.

Available to hire

With over 18 years of experience in marketing, I have developed a strong expertise in driving effective marketing strategies across the FMCG and steel industries. Holding an MBA and numerous certifications, I specialize in integrating traditional, digital, and performance marketing to boost brand awareness and sales. I am passionate about using data-driven insights to optimize campaigns and achieve consistent business growth.

I enjoy collaborating with teams to create innovative solutions that resonate with target audiences, leveraging my skills in brand management, digital marketing, and strategic planning. I am always eager to take on new challenges that help expand my knowledge and contribute meaningfully to organizational success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Marketing Director at Target Plus Agency | Egypt

September 1, 2024 - June 22, 2024

Launched a data-driven performance marketing approach that increased client conversion rates by an average of 35% across digital channels, directly contributing to the agency's market reputation and growth. Designed comprehensive marketing strategies to create brand awareness regarding digital marketing services. Led a content strategy overhaul that improved client retention rates by 25% and enhanced campaign performance metrics. Achieved a 35% reduction in client acquisition costs by optimizing paid media campaigns and refining targeting methods. Delivered a 50% increase in organic traffic for client portfolios leveraging advanced SEO and data-driven techniques.

Marketing Consultant at Confidential Company | Iraq

April 1, 2024 - May 31, 2024

Built an optimized strategy which achieved a 20-30% increase in market share based upon competitive analysis. Analyzed client's competitive landscape to identify untapped opportunities leading to development of an innovative loyalty program which increased repeated business by 35%. Pioneered a customer-centric marketing initiative that synchronized sales routes, shortening the sales cycle by 30%. Directed the market entry strategy for 3 new local markets, exceeding estimated revenue targets by 18% for Q1. Launched a rebranding campaign that resonated with a younger demographic, increasing brand loyalty by 20%. Suggested market research study contributing to 15-20% growth in target market penetration. Supported retail rebranding initiatives leading to 22% improvement in brand recognition and devised strategic marketing renovation plan resulting in 25% increase in annual revenue.

Marketing Manager at Iffco | Egypt

April 1, 2022 - March 31, 2024

Achieved 10% increase in sales volumes by launching 3 SKUs under the brand-named Amira and Fern ghee and butter. Utilized data-driven insights to execute targeted campaigns resulting in 14% increase in customer engagement levels. Developed and executed a comprehensive influencer marketing strategy, increasing brand awareness by 35%. Managed a dynamic content strategy targeting niche audience segments, bolstering customer acquisition by 18%. Launched seasonal marketing campaigns penetrating new consumer segments resulting in 15% upswing in Q4 sales. Boosted social media engagement by over 150% and increased time spent on brand Facebook page by 40%. Curated seasonal digital marketing content, increasing user engagement during promotional periods by 30%. Achieved 30% rise in social media followers and improved market penetration by 20% through product launch campaigns. Ran comprehensive BTL marketing campaigns generating a 25% sales increase and raised social media engagement 30% over six

Marketing & Communication Manager at Kandil Industry for Galvanized Steel | Egypt

January 1, 2020 - March 31, 2022

Re-launched the 'Pre-painted' steel product leading to 40% sales increase. Led SEO development project improving organic search results and driving 60% increase in organic traffic. Increased website traffic by 20% through targeted ad campaigns on Facebook and LinkedIn. Revitalized branding strategy for declining products, increasing sales by 30%. Initiated B2B customer feedback system resulting in 10% increase in customer satisfaction. Developed promotional materials that increased lead generation by 15% during Q4. Designed customer segmentation strategy improving customer experience and loyalty, increasing retention by 10%. Prepared reports facilitating product mapping reassessment and increased production efficiency by 12%.

Category Manager at Americana Group | Egypt

January 1, 2019 - December 31, 2019

Managed category responsibilities contributing to brand growth and market penetration within FMCG sector.

Senior Brand Manager at Americana Group | Egypt

September 1, 2012 - December 31, 2018

Launched 4 sub-brands contributing to 25-35% sales volume increase. Managed $3.5M annual marketing budget leading to 15-25% brand awareness growth. Achieved 15-30% market share growth for product categories through new launches. Coordinated cross-functional teams achieving 60% faster new product time-to-market. Oversaw market research studies improving targeted marketing campaigns by 20%. Managed team conducting competitive market surveys. Directed rebranding initiative resulting in 40% increase in brand favorability. Surpassed sales targets by 35%. Collaborated with product development to enhance quality and assortment, improving market position. Developed 20+ TV commercials and ATL campaigns boosting sales and brand awareness. Managed 100+ BTL activities resulting in 30-40% sales volume increases. Negotiated key-account retail contracts minimizing costs by 15-20% and increasing ROI by 5-10%.

Brand Manager at Americana Group | Egypt

February 1, 2008 - August 31, 2012

Contributed to brand growth and marketing campaigns in FMCG sector during tenure.

FMCG Assistant Merchandise Manager at Carrefour | Egypt

February 1, 2006 - January 31, 2008

Achieved 20-30% annual sales increase in departments via promotions. Improved profitability by 15-25% through supplier contract negotiations. Restructured planograms for frozen food and beverage sections based on market analysis increasing sales. Developed visual merchandising strategy raising average transaction value by 15% and overall sales by 20%. Assisted in customer loyalty program implementation increasing repeated customers by 25% and satisfaction by 10%. Established strong relationships with vendors leading to 15% customer traffic and 10% satisfaction increase. Monitored stock levels reducing out-of-stock by 30% and improving inventory accuracy by 20%. Managed over 500 suppliers and 4000 products for pricing and assortment in stores.