I was brought on as the Creative Strategist and Content Producer for a prominent Global Peace Ambassador and Humanitarian Organization. The core challenge was to effectively translate the client’s profound, long-form messages and humanitarian initiatives—which focus on peace, self-knowledge, and global events—into compelling, short-form digital assets that maximize audience reach and engagement. I managed the project from the initial brief to final delivery, translating the core concept into a high-success social media campaign.

My role was end-to-end, serving as the full-stack content solution. I developed the strategic concepts and variations for a series of social videos specifically designed to promote events, encourage interest, and drive follow-up engagement. The production involved complete execution, including scriptwriting, creating custom animated graphics, integrating the brand’s look, and managing the inclusion of talent and voice-over narration.

The campaign delivered resulted in very strong engagement and was deemed a high success, effectively demonstrating my ability to handle complex briefs and deliver strategically accurate, simplified results at a high volume. This project established a clear, repeatable model for the client to consistently transform thematic content into accessible, shareable social media assets for their global outreach initiatives.

“For this Instagram-focused video showcasing artist Chris’s process, the brief went beyond a traditional studio visit. The aim was to create something inherently shareable and memorable, tapping into Instagram’s visual language. We moved away from lengthy explanations, instead focusing on the captivating energy of Chris’s technique. Think dynamic close-ups of brushstrokes, the mesmerizing flow of paint, and the rhythmic creation of texture, all set to an engaging soundtrack. The goal wasn’t just to document Chris at work, but to craft a visually arresting and concise piece that would capture attention in a fast-scrolling feed, encouraging viewers to pause, appreciate the artistry, and ultimately share the experience.”

The “Meet the Team” video project was more than just a video series; it was an initiative designed to bridge the gap between Kings Education’s professional image and the individuals who drive its success. My objective was to humanize the brand, showcasing the diverse personalities behind the scenes. To achieve this, I developed a concept that juxtaposed each subject’s professional persona with their personal passions and hobbies.

The project involved a four-person media team who, under my guidance, conducted interviews and captured b-roll footage. We explored a wide range of unexpected activities, from sea swimming to DJ’ing, revealing hidden talents and interests. The resulting video series offered a unique and engaging perspective on the Kings Education team, fostering a deeper connection with their audience. The project was warmly received both internally, boosting morale and camaraderie, and externally among B2B clients, who appreciated the authentic and personable approach.

The ‘Bite-Size Plays’ theatre company, renowned for their critically acclaimed short plays across the UK’s vibrant theatre scene, including celebrated appearances at the Edinburgh and Brighton Fringe Festivals, sought to expand their reach and engage new audiences through social media. This dedicated troupe of performers and creatives, driven by passion and artistic integrity, needed a strategy to translate their stage success into digital engagement.

Following insightful creative meetings with the company’s founder, I developed a focused, short-run social media video strategy designed to capture the essence of their unique theatrical style. The campaign centered around two key video components: a compelling 1-minute teaser promo, designed to pique interest and showcase the dynamism of their performances, and a second variant featuring engaging, vox-pop style talking head interviews.

These interviews provided an intimate glimpse into the creative minds behind ‘Bite-Size Plays,’ featuring candid conversations with their creative director and various performers. By sharing their personal insights and artistic philosophies, we aimed to humanize the company and build a deeper connection with potential audience members.

The strategic distribution of these videos across social media platforms resulted in a significant increase in online visibility and engagement. The campaign not only amplified the company’s existing reputation but also introduced ‘Bite-Size Plays’ to a wider, digitally savvy audience, effectively bridging the gap between their theatrical prowess and the digital realm. The success of this project demonstrated the power of targeted video content in expanding the reach and impact of live performance art.