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I’m a hands-on marketing leader specialising in SEO, G[EO]/AEO and lifecycle email growth, with 20+ years of experience across eCommerce, SaaS, B2B/B2C services, education, hospitality and events. I build and optimise end-to-end growth systems—from web design, UX and landing pages to content pipelines, analytics and performance marketing—always focused on measurable outcomes and scalable processes. Recently, I’ve been running SEO, G[EO] and lifecycle programmes for a leading Shopify Premium Theme Partner, where I rebuilt acquisition and retention workflows and used AI-assisted content to increase production throughput without adding headcount. Previously, I led group-wide digital visibility initiatives, improved conversion rates through funnel and CRO work, and delivered multi-channel campaigns across SEO, PPC and lifecycle marketing—bringing together strategy and delivery so teams can move fast and ship improvements continuously.…I’m a hands-on marketing leader specialising in SEO, G[EO]/AEO and lifecycle email growth, with 20+ years of experience across eCommerce, SaaS, B2B/B2C services, education, hospitality and events. I build and optimise end-to-end growth systems—from web design, UX and landing pages to content pipelines, analytics and performance marketing—always focused on measurable outcomes and scalable processes. Recently, I’ve been running SEO, G[EO] and lifecycle programmes for a leading Shopify Premium Theme Partner, where I rebuilt acquisition and retention workflows and used AI-assisted content to increase production throughput without adding headcount. Previously, I led group-wide digital visibility initiatives, improved conversion rates through funnel and CRO work, and delivered multi-channel campaigns across SEO, PPC and lifecycle marketing—bringing together strategy and delivery so teams can move fast and ship improvements continuously.

Steve Bell

Web Designer, Digital Marketer, Flyer Designer, +6

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I’m a hands-on marketing leader specialising in SEO, G[EO]/AEO and lifecycle email growth, with 20+ years of experience across eCommerce, SaaS, B2B/B2C services, education, hospitality and events. I build and optimise end-to-end growth systems—from web design, UX and landing pages to content pipelines, analytics and performance marketing—always focused on measurable outcomes and scalable processes. Recently, I’ve been running SEO, G[EO] and lifecycle programmes for a leading Shopify Premium Theme Partner, where I rebuilt acquisition and retention workflows and used AI-assisted content to increase production throughput without adding headcount. Previously, I led group-wide digital visibility initiatives, improved conversion rates through funnel and CRO work, and delivered multi-channel campaigns across SEO, PPC and lifecycle marketing—bringing together strategy and delivery so teams can move fast and ship improvements continuously.…I’m a hands-on marketing leader specialising in SEO, G[EO]/AEO and lifecycle email growth, with 20+ years of experience across eCommerce, SaaS, B2B/B2C services, education, hospitality and events. I build and optimise end-to-end growth systems—from web design, UX and landing pages to content pipelines, analytics and performance marketing—always focused on measurable outcomes and scalable processes. Recently, I’ve been running SEO, G[EO] and lifecycle programmes for a leading Shopify Premium Theme Partner, where I rebuilt acquisition and retention workflows and used AI-assisted content to increase production throughput without adding headcount. Previously, I led group-wide digital visibility initiatives, improved conversion rates through funnel and CRO work, and delivered multi-channel campaigns across SEO, PPC and lifecycle marketing—bringing together strategy and delivery so teams can move fast and ship improvements continuously.

Available to hire

I’m a hands-on marketing leader specialising in SEO, G[EO]/AEO and lifecycle email growth, with 20+ years of experience across eCommerce, SaaS, B2B/B2C services, education, hospitality and events. I build and optimise end-to-end growth systems—from web design, UX and landing pages to content pipelines, analytics and performance marketing—always focused on measurable outcomes and scalable processes.

Recently, I’ve been running SEO, G[EO] and lifecycle programmes for a leading Shopify Premium Theme Partner, where I rebuilt acquisition and retention workflows and used AI-assisted content to increase production throughput without adding headcount. Previously, I led group-wide digital visibility initiatives, improved conversion rates through funnel and CRO work, and delivered multi-channel campaigns across SEO, PPC and lifecycle marketing—bringing together strategy and delivery so teams can move fast and ship improvements continuously.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Marketing Manager & Digital Strategist (SEO, G[EO], eCommerce growth) at Clean Canvas (eCommerce) | Shopify Premium Theme Partner

January 1, 2025 - Present

Owned SEO, G[EO] and lifecycle email, plus AI-assisted content, closely partnering with product, design and commercial teams to grow theme adoption and ARR. Rebuilt SEO/G[EO] programme using Ahrefs and GA4, increasing organic visibility from ~24k to ~58k monthly sessions (+142% in under 18 months). Re-architected lifecycle email using behavioural and geo-led segmentation, growing subscribers from 12k to 35k (+192%) and improving engagement-driven conversion. Introduced AI-assisted content and SEO/G[EO] workflows to increase content throughput by ~163% without adding headcount. Improved on-site conversion by ~14% via UX-led landing page and Shopify merchant content optimisation, and managed regional Google/Meta paid activity using geo/demographic targeting.

Founder & Lead Consultant at WEBKANDY

January 1, 2023 - December 1, 2024

Ran an independent digital agency delivering hands-on growth work for B2B, B2C and D2C clients across education, hospitality, events and professional services (web design, SEO, G[EO], paid media, lifecycle email, CRO and WordPress/Shopify builds). Built AI-assisted growth workflows that led directly to a hire. Rebuilt a WordPress site and conversion funnel for a top-50 UK independent school, increasing qualified lead conversions by 133%. Delivered combined SEO/G[EO]/PPC for an events booking client, lifting qualified leads by 32%. Grew hospitality client local search visibility and branded search volume by 198% through AI-assisted local SEO and brand positioning. Increased addressable reach by ~30% on average across the client base using AI for competitor research and expansion work.

Head of Group Marketing at Schoolscapes Group

January 1, 2020 - January 1, 2023

Led group-wide marketing strategy across a portfolio of 20 companies (B2B/B2C), reporting directly to the Group CEO. Managed a 6-person team across marketing, digital and customer service with a £250k annual budget. Lifted unified online visibility from ~80k to ~300k monthly sessions (+280%) through cohesive SEO, content and brand strategy. Grew qualified leads from education-sector buyers by 18% to support new-business pipeline. Reduced group hosting and infrastructure costs by 92% via consolidation and re-platforming. Built and led cross-functional teams including GTM strategy for an award-winning London florist within the portfolio.

Head of Marketing & Communications at Schoolscapes

August 1, 2013 - January 1, 2020

Reported to the CEO and board; owned a £100k budget and led team delivery across digital, direct and brand campaigns. Drove 53% revenue growth across 2014–2018 and exceeded new-business targets by 12% through expansion into related markets. Improved marketing ROI by 350% by overhauling lead-capture forms, reducing CPC by 18% and rebuilding the conversion funnel. Reduced eCommerce cart abandonment from 72% to 58% through UX, content and checkout optimisation. Captured 4 percentage points of market share by shifting spend toward the highest-ROI channels.

Web Developer & Digital Manager (Full Stack Web Developer) at Schoolscapes

May 1, 2009 - August 1, 2013

First in-house technical hire bridging development and marketing. Rebuilt the Schoolscapes website using HTML5/CSS3/JS, increasing traffic by 53% and doubling social reach through SEO and engagement work. Designed and built 10+ websites for NHS-affiliated projects, improving public access to healthcare information.