Available to hire
Hi, I’m Muhammad Arslan Ishaq, a WordPress developer and consultant specializing in plugin development, responsive design, e-commerce integration, and performance tuning. I partner with clients to deliver scalable solutions that improve user experience and search performance for global projects.
Over the years I have helped reduce page load times, boost Core Web Vitals, and grow organic traffic and lead generation through technical SEO, schema markup, and conversion-focused design. I enjoy designing automated workflows, integrating APIs, and mentoring teams to ship reliable, high-quality WordPress solutions.
Skills
Language
English
Fluent
Work Experience
Senior Website Consultant at Norton Tanzarella
January 1, 2021 - PresentSenior Website Consultant delivering digital marketing excellence. Reduced server response times and improved Core Web Vitals, decreasing bounce rates by 20% and boosting search rankings. Led a full website revamp and migration, improving load speed by 35% and reducing server errors. Implemented on-page and technical optimization strategies, increasing organic traffic by 40% and improving engagement. Automated signup workflows in WordPress with segmented email forms, raising open rates by 25% through A/B testing. Diagnosed performance bottlenecks, cutting issue resolution time by 30%. Achieved 48% growth in organic traffic in six months and increased lead generation by 220+ qualified leads per quarter. Improved conversion rate from 2.3% to 4.5% and raised lead conversion by 42% with an SEO-driven content funnel. Increased user session duration by 30% through UI/UX refinements and faster load speeds.
Technical Project Lead | Web Solutions Specialist at Majnate LLP (Top Rated Upwork Agency)
January 1, 2018 - PresentTechnical Project Lead delivering speed and scalability. Improved client website load times by up to 45% via caching, image optimization, and code minification. Optimized 30+ WordPress and Shopify sites for speed, schema markup, and content structure, boosting conversions by 22%. Conducted technical SEO audits with Google Search Console and Ahrefs, increasing organic visibility by 35% within three months. Optimized a high-traffic e-commerce platform (>50,000 monthly users), cutting load time by 42% and reducing server resource usage by 28%. Drove 60% year-over-year traffic growth and 35% conversion uplift through UX and technical SEO improvements. Automated workflows to reduce project delivery time by 30%, leading a five-developer team on WordPress-based platforms serving 40,000+ monthly users. Increased client engagement YoY by redesigning architecture and interactive elements, cutting page load time from 4.2s to 2.1s.
Full-Stack Website Developer at Aulode Technology
December 31, 2023 - October 7, 2025Full-Stack Website Developer delivering scalable WordPress/PHP solutions. Reduced average load time by 50% through image compression, lazy loading, and CDN integration. Reworked site architecture for technical SEO, fixed broken links, canonical tags, and HTTPS migration, reducing site errors by 70%. Implemented cross-region migrations from Wix/Shopify to WordPress while preserving organic traffic. Designed scalable WordPress-based AI threat detection system processing security data in real time, increasing data processing speed by 35%.
UI/UX Web Designer | Front-End Developer at On Set Media Digital Agency
December 31, 2022 - October 7, 2025UI/UX Web Designer & Front-End Developer delivering responsive, user-centric sites. Customized jQuery scripts for real-time updates and animations, increasing visitor retention and session duration by 15%. Established Trello-based task management and Google Drive documentation to improve collaboration by over 25% and shorten turnaround by 15%. Built sites and CMS using PHP, Laravel, HTML, CSS, and WordPress; translated Figma/XD/PSD designs into responsive, UX-focused websites. Integrated APIs and third-party tools to extend backend functionality, applied enterprise-level SEO practices, and ensured cross-browser compatibility; connected WordPress with external marketing/analytics tools via API for automated data sync.
Community Tech Education Leader (Volunteer) at Baadbaan Welfare Trust
December 31, 2021 - October 7, 2025Led vocational training programs on freelancing and digital marketing for underprivileged students; mentored youth in practical skills while promoting community engagement.
Senior Website Consultant | Digital Marketing Expert at Norton Tanzarella
January 1, 2021 - PresentLed a full website revamp and migration, optimized Core Web Vitals, and implemented on-page and technical SEO strategies. Reduced server response times and errors, increased organic traffic, improved lead generation, and enhanced conversions through automated signup workflows and A/B testing.
Technical Project Lead | Web Solutions Specialist at Majnate LLP (Top Rated Upwork Agency)
January 1, 2018 - PresentLed a team of developers to optimize 30+ WordPress and Shopify sites for speed, SEO, and content structure; conducted technical SEO audits; automated workflows to shorten delivery times; and drove a YoY increase in traffic and conversions through UX and technical improvements.
Full-Stack Website Developer at Aulode Technology
January 1, 2023 - October 7, 2025Applied advanced optimization techniques (image compression, lazy loading, CDN integration) to cut load times; migrated sites from Wix/Shopify to WordPress while preserving organic traffic; designed scalable WordPress-based AI threat detection system processing security data in real time.
UI/UX Web Designer | Front-End Developer at On Set Media Digital Agency
January 1, 2020 - October 7, 2022Customized interactive features with jQuery, translated Figma/XD/PSD designs into responsive WordPress sites, integrated APIs and third-party tools, and implemented SEO-focused performance improvements for enterprise-scale sites.
Education
Bachelor of Computer Science in Artificial Intelligence at The University Of Lahore
January 11, 2030 - January 1, 2020ICS in Computer Science at Askaria College
January 11, 2030 - January 1, 2016Bachelor of Computer Science in Artificial Intelligence at The University Of Lahore
January 1, 2020 - January 1, 2020ICS in Computer Science at Askaria College
January 1, 2016 - January 1, 2016Bachelor of Computer Science in Artificial Intelligence at The University Of Lahore
January 11, 2030 - January 1, 2020ICS in Computer Science at Askaria College
January 11, 2030 - January 1, 2016Qualifications
Increase SEO Traffic With WordPress
January 1, 2025 - October 7, 2025Introduction To Career Skills In Software Development
January 1, 2025 - October 7, 2025Increase SEO Traffic With WordPress
January 1, 2025 - October 7, 2025Introduction To Career Skills In Software Development
January 1, 2025 - October 7, 2025Increase SEO Traffic With WordPress
January 1, 2025 - October 7, 2025Introduction To Career Skills In Software Development
January 1, 2025 - October 7, 2025Industry Experience
Software & Internet, Education, Professional Services, Retail, Media & Entertainment
Skills
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