Hi, I’m Wency Macabare, a graphic designer with 12+ years of experience helping e-commerce brands and businesses stand out with scroll-stopping visuals, A+ content, and cohesive brand storytelling. I specialize in e-commerce-optimized designs and cross-channel visuals that convert browsers into buyers. Based in Quezon City, Philippines, I collaborate with brands across pharmaceuticals, beauty, fashion, and tech to elevate their digital presence. My approach blends visual storytelling with strategic design to boost CTR and conversions, delivering assets for any e-commerce platform like Amazon, Walmart, Shopify, Lazada, Shopee, social media, and packaging on time and with attention to detail.…

Wency Macabare

Hi, I’m Wency Macabare, a graphic designer with 12+ years of experience helping e-commerce brands and businesses stand out with scroll-stopping visuals, A+ content, and cohesive brand storytelling. I specialize in e-commerce-optimized designs and cross-channel visuals that convert browsers into buyers. Based in Quezon City, Philippines, I collaborate with brands across pharmaceuticals, beauty, fashion, and tech to elevate their digital presence. My approach blends visual storytelling with strategic design to boost CTR and conversions, delivering assets for any e-commerce platform like Amazon, Walmart, Shopify, Lazada, Shopee, social media, and packaging on time and with attention to detail.…

Available to hire

Hi, I’m Wency Macabare, a graphic designer with 12+ years of experience helping e-commerce brands and businesses stand out with scroll-stopping visuals, A+ content, and cohesive brand storytelling. I specialize in e-commerce-optimized designs and cross-channel visuals that convert browsers into buyers.

Based in Quezon City, Philippines, I collaborate with brands across pharmaceuticals, beauty, fashion, and tech to elevate their digital presence. My approach blends visual storytelling with strategic design to boost CTR and conversions, delivering assets for any e-commerce platform like Amazon, Walmart, Shopify, Lazada, Shopee, social media, and packaging on time and with attention to detail.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Aedes Christi Holdings, Inc dba Dubal Bros dba Classy Cufflinks
January 1, 2023 - November 20, 2025
Focused on elevating the digital presence and brand identity of a heritage menswear company through e-commerce design, compelling marketing visuals, and cohesive brand storytelling. Designed and optimized assets for e-commerce platforms including Shopify, Walmart Marketplace, Amazon, and Shein; developed catalogs, lookbooks, packaging, and retailer brochures; collaborated with marketing and merchandising teams on seasonal campaigns; produced and retouched product photography to ensure consistent visual quality; created digital advertisements and integrated AI-assisted design tools to improve efficiency and consistency across campaigns.
Freelance Graphic Designer at Threadnanny Home Products
January 1, 2023 - January 1, 2023
Contributed to e-commerce success by enhancing visual identity, packaging, inserts, and lifestyle imagery; designed Amazon assets to improve product discoverability; created marketing materials and social graphics; collaborated with marketing and product teams to ensure a consistent visual identity; conducted benchmarking and competitive analysis to optimize product imagery and listings for higher conversion.
Creative Graphic Designer at American International Industries
May 1, 2022 - May 1, 2022
Designed Amazon A+ content and enhanced product pages, including lifestyle and product imagery; produced lifestyle and promotional images for e-commerce and digital campaigns; developed email newsletters and digital marketing graphics; supported product launches and promotions with cohesive brand visuals.
Graphic Designer at Lay Bare Waxing Philippines Inc.
March 1, 2020 - March 1, 2020
Designed digital ads for social media, display networks, and online campaigns; produced print collaterals including posters and in-store graphics; collaborated with marketing to ensure consistent branding across campaigns; supported photo and video assets for promotions.
Graphic Designer at Director's Chair Production
May 1, 2019 - May 1, 2019
Created digital assets to enhance social media presence and audience engagement; produced digital ads and promotional visuals; assisted in planning and executing creative concepts for client campaigns.
Graphic Designer at GFOXX International Inc.
December 1, 2018 - December 1, 2018
Developed visual assets for social media campaigns and online promotions; created marketing materials to enhance brand presence; collaborated with marketing and product teams to maintain cohesive brand identity; assisted in producing visual content for presentations and events.
Graphic Artist at Color Channels Advertising Company
May 1, 2016 - May 1, 2016
Designed prints and banners; created digital media and social ads; supported branding across campaigns; collaborated with marketing to ensure consistent visual identity.
Interior Designer Sales Specialist at Hanbee Home
February 1, 2018 - February 1, 2018
Handled client relationships from design through execution (Design > Negotiate > Plan > Execution); supported marketing with visuals to promote interior design services.

Education

Bachelor of Fine Arts - BFA, Design and Visual Communications, General at Eulogio 'Amang' Rodriguez Institute of Science and Technology, Manila
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other
    uniE621 Amazon A+ Content Design - Increased CTR
    Description: Challenge: Client’s Amazon listing lacked engaging visuals, leading to low click-through and conversion rates. Solution: Designed a fresh, scroll-stopping A+ Content layout with lifestyle images, concise benefit callouts, and a clear visual hierarchy to match Amazon guidelines. Result: Click-through rate improved by 32% in 2 weeks, boosting overall sales performance. graphicdesigner designer…