Hi, I'm Wendy Chen, an SEO Specialist passionate about harnessing the power of technical SEO, data-driven content strategies, and AI-assisted optimization to help websites thrive in competitive landscapes. I've had the pleasure of working with diverse clients, doubling and even tripling their organic traffic through targeted migrations, internal linking strategies, and topical mapping tailored to user intent. I enjoy collaborating closely with developers, marketers, and writers to create measurable growth and improve online visibility, especially in niches like expat relocation and property markets. When I'm not optimizing SEO, I love to stay updated on the latest digital marketing trends and explore innovative ways to connect audiences with meaningful content.

Wendy Chen

Hi, I'm Wendy Chen, an SEO Specialist passionate about harnessing the power of technical SEO, data-driven content strategies, and AI-assisted optimization to help websites thrive in competitive landscapes. I've had the pleasure of working with diverse clients, doubling and even tripling their organic traffic through targeted migrations, internal linking strategies, and topical mapping tailored to user intent. I enjoy collaborating closely with developers, marketers, and writers to create measurable growth and improve online visibility, especially in niches like expat relocation and property markets. When I'm not optimizing SEO, I love to stay updated on the latest digital marketing trends and explore innovative ways to connect audiences with meaningful content.

Available to hire

Hi, I’m Wendy Chen, an SEO Specialist passionate about harnessing the power of technical SEO, data-driven content strategies, and AI-assisted optimization to help websites thrive in competitive landscapes. I’ve had the pleasure of working with diverse clients, doubling and even tripling their organic traffic through targeted migrations, internal linking strategies, and topical mapping tailored to user intent.

I enjoy collaborating closely with developers, marketers, and writers to create measurable growth and improve online visibility, especially in niches like expat relocation and property markets. When I’m not optimizing SEO, I love to stay updated on the latest digital marketing trends and explore innovative ways to connect audiences with meaningful content.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Work Experience

SEO Specialist (Volunteer) at Community Services Center Taipei
August 1, 2024 - Present
Designed a comprehensive topical map and content cluster strategy to guide post-migration SEO efforts. Developed internal linking strategies aligned with user intent and priority service areas. Created audience personas (“dream avatars”) to refine content planning and keyword targeting. Optimized existing content and metadata using on-page SEO best practices.
Freelance SEO Specialist at Self-Employed
June 30, 2025 - July 24, 2025
Led a full website migration for an Australian property company including SEO audits, URL mapping, and redirect plans to preserve link equity. Created and optimized SEO content, metadata, and on-page elements for post-migration performance. Collaborated with developers on technical SEO improvements and resolved post-launch issues. Supported content optimization for fashion eCommerce and dental service clients by conducting keyword research, improving article performance, and implementing schema markup for local SEO.
SEO Intern at SEOmatik
December 31, 2023 - July 24, 2025
Conducted competitor keyword research and backlink analysis to identify link-building opportunities. Gained hands-on experience with SEO tools and reporting.

Education

Master of Education at University of San Diego, USA
January 1, 2021 - December 31, 2023
Master of Education at University of San Diego
January 1, 2021 - December 31, 2023
Master of Education at University of San Diego
January 1, 2021 - December 31, 2023
Master of Education at University of San Diego
January 1, 2021 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Real Estate & Construction, Retail, Education, Professional Services