Hi, I’m Wes Straub, a creative professional and entrepreneur with 26+ years of experience. I’ve held roles such as COO and Creative Director, and I’ve had the privilege of leading diverse teams that span both creative and technical disciplines. At my core, I am a design implementation specialist who translates brand concepts into functional user experiences and tangible products, campaigns, or technical initiatives. I pride myself on consistency and meticulous attention to detail, and I excel at being the final checkpoint before any project ships. I enjoy bridging the gap between creative and technical colleagues, turning strategic goals into executable plans, and delivering outcomes that drive business success. I am motivated by mentoring teams, embracing new tools, and solving complex design challenges that push brands forward.

Wes Straub

Hi, I’m Wes Straub, a creative professional and entrepreneur with 26+ years of experience. I’ve held roles such as COO and Creative Director, and I’ve had the privilege of leading diverse teams that span both creative and technical disciplines. At my core, I am a design implementation specialist who translates brand concepts into functional user experiences and tangible products, campaigns, or technical initiatives. I pride myself on consistency and meticulous attention to detail, and I excel at being the final checkpoint before any project ships. I enjoy bridging the gap between creative and technical colleagues, turning strategic goals into executable plans, and delivering outcomes that drive business success. I am motivated by mentoring teams, embracing new tools, and solving complex design challenges that push brands forward.

Available to hire

Hi, I’m Wes Straub, a creative professional and entrepreneur with 26+ years of experience. I’ve held roles such as COO and Creative Director, and I’ve had the privilege of leading diverse teams that span both creative and technical disciplines.

At my core, I am a design implementation specialist who translates brand concepts into functional user experiences and tangible products, campaigns, or technical initiatives. I pride myself on consistency and meticulous attention to detail, and I excel at being the final checkpoint before any project ships.

I enjoy bridging the gap between creative and technical colleagues, turning strategic goals into executable plans, and delivering outcomes that drive business success. I am motivated by mentoring teams, embracing new tools, and solving complex design challenges that push brands forward.

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Language

English
Fluent

Work Experience

COO / Co-Founder at KMW Labs, Inc.
January 1, 2022 - Present
Partner/owner overseeing all facets of the business from application management to sales, support and finance team management. Directed all web application UX/UI design and asset management. Developed and executed sales and marketing strategies for on- and offline campaigns targeting the legal and insurance industries. Notable: launched RoadProof, a traffic camera video data archive platform, and contributed to growing annual revenue to approximately $1.5M within three years.
Creative Consultant at KristiJane Inc.
January 1, 2021 - Present
Brand and value proposition strategy, development, implementation, and management for clients across industries. UX/UI design and implementation for client web properties. Art direction and graphic design for marketing collateral and digital advertising. Social media advertising campaign development and management. Notable: renamed and rebranded a Virginia-based shed builder from Colonial Barns to Emerlin; designed advertising collateral for Anthem Injury Lawyers partnership with the Vegas Golden Knights.
Brand Manager / Project Manager / Web Property Manager / Art Director at AdMagic / Breaking Games
January 1, 2011 - January 1, 2021
Remote work with responsibilities spanning brand and asset management, corporate planning and project management, marketing strategy, Shopify web properties, art direction and graphic design for tabletop and board games, interface design and UX for multiple websites, social media advertising, email campaigns, internal systems and processes, and art/ pre-press production. Notable: team growth from 6 to 55 employees; EY Entrepreneur of the Year in 2016.
Owner / Creative Consultant at Inspire Studios Inc.
January 1, 2005 - Present
Business and corporate management; brand and communication strategy development and execution for Oil & Gas and industrial manufacturing clients; UI/UX development and project management for large-scale web development projects including NewHomeListingService.com, a Canada-wide directory for new home real estate listings.
Senior Designer at Apar Inc.
January 1, 2003 - January 1, 2005
Design and development of Energy Resource Manager online and offline marketing collateral; created and managed the APAR brand and its divisions.
Art Director & Production Manager at Mosaic Communications
January 1, 1998 - January 1, 2003
Managed a five-person creative development and production team; designed and produced brands, advertisements, corporate videos, and investor relations materials; designed, programmed, and produced a wide range of websites and interactive applications.

Education

Visual Communications Diploma at Applied Multimedia
January 1, 1998 - January 1, 1999
Bachelor of Fine Arts Diploma at Red Deer College
January 1, 1996 - January 1, 1998
High School Diploma at Beiseker School
January 1, 1984 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail